Radio promotion is the division of a
record company which is charged with placing songs on the
radio
Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
. They maintain relationships with
program directors at
radio stations
Radio broadcasting is the broadcasting of audio signal, audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a lan ...
and attempt to persuade them to play
singles to promote the sale of recordings, such as
CDs, sold by the record company. Those involved are known as record pluggers.
Ben Toone, "How bands get onto the radio: the art of the record plugger", ''BBC'', 10 December 2015
Retrieved 18 February 2020 They may also pay a fee to a third party, known as an independent promoter, who works in conjunction with the Label Promoters to further advance the single.
See also
* Payola
Payola, in the music industry, is the name given to
the illegal practice of paying a commercial radio station to play a song without the station disclosing the payment. Under U.S. law, a radio station must disclose songs they were paid to pla ...
* Spin (radio)
References
*
*
Music industry
Occupations in music
{{radio-comm-stub