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Narrativity
Narrativity is the extent to which a media tells a story, which is a storyteller's account of an event or a sequence of events leading to a transition from an initial state to a later state or outcome. There are four theoretical foundations of narrativity, represented by the notions of # narrative content, # narrative discourse, # narrative transportation, and # narrative persuasion. Narrative content and discourse are the linguistic antecedents of narrativity. Narrative content reflects the linear sequence of events as characters live through them—that is, the backbone and structure describing who did what, where, when, and why. Narrative discourse represents how the story is told—that is, storytellers' use of literary devices to expand on the narrative content, such as emotional change over the course of the story line and sequencing of events to create drama. Narrative transportation is the engrossing, transformational experience of being swept away by a story. Narrative p ...
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Narratology
Narratology is the study of narrative and narrative structure and the ways that these affect human perception. The term is an anglicisation of French ''narratologie'', coined by Tzvetan Todorov (''Grammaire du Décaméron'', 1969). Its theoretical lineage is traceable to Aristotle (''Poetics (Aristotle), Poetics'') but modern narratology is agreed to have begun with the Russian formalism, Russian formalists, particularly Vladimir Propp (''Morphology of the Folktale'', 1928), and Mikhail Bakhtin's theories of heteroglossia, dialogism, and the chronotope first presented in ''The Dialogic Imagination'' (1975). Cognitive narratology is a more recent development that allows for a broader understanding of narrative. Rather than focus on the structure of the story, cognitive narratology asks "how humans make sense of stories" and "how humans use stories as sense-making instruments". Defining narrative Structuralist narratologists like Rimmon-Kenan define narrative fiction as "the nar ...
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Narrative
A narrative, story, or tale is any account of a series of related events or experiences, whether non-fictional (memoir, biography, news report, documentary, travel literature, travelogue, etc.) or fictional (fairy tale, fable, legend, thriller (genre), thriller, novel, etc.). Narratives can be presented through a sequence of written or spoken words, through still or moving images, or through any combination of these. The word derives from the Latin verb ''narrare'' ("to tell"), which is derived from the adjective ''gnarus'' ("knowing or skilled"). Historically preceding the noun, the adjective "narrative" means "characterized by or relating to a story or storytelling". Narrative is expressed in all mediums of human creativity, art, and entertainment, including public speaking, speech, literature, theatre, dance, music and song, comics, journalism, animation, video (including film and television), video games, radio program, radio, game, structured and play (activity), unstructu ...
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Narrative Discourse
A narrative, story, or tale is any account of a series of related events or experiences, whether non-fictional (memoir, biography, news report, documentary, travelogue, etc.) or fictional (fairy tale, fable, legend, thriller, novel, etc.). Narratives can be presented through a sequence of written or spoken words, through still or moving images, or through any combination of these. The word derives from the Latin verb ''narrare'' ("to tell"), which is derived from the adjective ''gnarus'' ("knowing or skilled"). Historically preceding the noun, the adjective "narrative" means "characterized by or relating to a story or storytelling". Narrative is expressed in all mediums of human creativity, art, and entertainment, including speech, literature, theatre, dance, music and song, comics, journalism, animation, video (including film and television), video games, radio, structured and unstructured recreation, and potentially even purely visual arts like painting, sculpture, drawin ...
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Media (communication)
Means of communication or media are used by people to communicate and exchange information with each other as an information sender and a receiver. General information Many different materials are used in communication. Maps, for example, save tedious explanations on how to get to a destination. A means of communication is therefore a means to an end to make communication between people easier, more understandable and, above all, clearer. In everyday language, the term ''means of communication'' is often equated with the ''medium''. However, the term "medium" is used in media studies to refer to a large number of concepts, some of which do not correspond to everyday usage. Means of communication are used for communication between sender and recipient and thus for the transmission of information. Elements of communication include a communication-triggering event, sender and recipient, a ''means of communication'', a ''path of communication'' and ''contents of communication'' ...
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Transportation Theory (psychology)
Narrative transportation theory, proposed by Green and Brock suggests that people become immersed in a story when they experience focused attention, emotional engagement, mental imagery, and a detachment from reality while reading. In this state, individuals tend to remember the story content better, adopt beliefs and attitudes more aligned with the narrative, and engage less critically with its content. Van Laer, de Ruyter, Visconti, and Wetzels further elaborate that narrative transportation occurs when a reader feels as if they have entered the story's world, driven by empathy for the characters and imagination of the plot. Braddock and Dillard found in their meta-analysis that familiarity with the story's content and alignment with its beliefs can modify the strength of the reader's attitudes, intentions, and beliefs after exposure. Narrative transportation is not often referred to as a theory. In most peer-reviewed papers, it is referred to as a model. Green & Brock, Laer et a ...
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Media Psychology
Media psychology is a branch of psychology that focuses on the interactions between human behavior, media, and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors. This branch is a relatively new field of study because of technological advancements. It uses various critical analysis and investigation methods to develop a working model of a user's perception of media experience. These methods are employed for society as a whole and individually. Media psychologists can perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting. The field of media psychology explores how recent, newer social media apps like Instagram, TikTok, and Snapchat have become more popular and how they are creating new media and mental health challenges that are ...
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Storytelling
Storytelling is the social and cultural activity of sharing narrative, stories, sometimes with improvisation, theatre, theatrics or embellishment. Every culture has its own narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include Plot (narrative), plot, Character (arts), characters and point of view (literature), narrative point of view. The term "storytelling" can refer specifically to oral storytelling but also broadly to techniques used in other media to unfold or disclose the narrative of a story. Historical perspective Storytelling, intertwined with the development of mythology, mythologies, predates writing. The earliest forms of storytelling were usually oral literature, oral, combined with gestures and expressions. Storytelling often has a prominent educational and performative role in religious rituals (for example, the Passover Seder), and some archaeo ...
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Consumer Behaviour
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psychology), attitudes, and Preference (economics), preferences affect Buyer decision process, buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an Interdisciplinarity, interdisciplinary social science that blends elements from psychology, sociology, Social Anthropology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rate ...
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