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Marketing Co-operation
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross-marketing. Sometimes, called as Consortium as well. Marketing co-operations are sensible when the marketing goals of two companies can be combined with a concrete performance measure for the end consumer. Successful marketing co-operations generate “win-win-win” situations that offer value not only to both partnering companies but also to their customers. Marketing co-operations extend the perspective of marketing. While marketing measures deal with the optimal organization of the relationship between a company and its existing and potential customers, marketing co-operations audit to what extent the integration of a partner can contrib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Alliance
A business alliance is an agreement between businesses, usually motivated by cost reduction and improved service for the customer. Alliances are often bounded by a single agreement with equitable risk and opportunity share for all parties involved and are typically managed by an integrated project team. An example of this is code sharing in airline alliances. Types There are five basic categories or types of alliances: *Sales: A sales alliance occurs when two companies agree to go to market together to sell complementary products and services. *Solution-specific: A solution-specific alliance occurs when two companies agree to jointly develop and sell a specific marketplace solution. *Geographic-specific: A geographic-specific alliance is developed when two companies agree to jointly market or co-brand their products and services in a specific geographic region. *Investment: An investment alliance occurs when two companies agree to join their funds for mutual investment. *Joi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-marketing
Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan. Co-creation marketing and collaborative marketing are included within as part of Co-marketing. Commensal (symbiotic) marketing Commensal (symbiotic) marketing is a marketing on which both corporation and a corporation, a corporation and a consumer, country and a country, human and nature coexist. The 7Cs Compass Model by Koichi Shimizu is a framework of Co-marketing (Commensal marketing or Symbiotic marketing). The 7Cs Compass Model comprises: *The key keywords in this model are commodity, security and weather. * ''(C1) Corporation'' – The core of 4Cs is corporation (company and non profit organization). C-O-S (competitor, organization, stakeholder) within the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prada Phone
The PRADA Phone by LG (KE850), better known as the LG Prada, is a touchscreen mobile phone made by LG Electronics, created in collaboration with Italian luxury designer Prada. It was first announced on 12 December 2006 and was made official in a press release on 18 January 2007. The Prada was the first mobile device with a capacitive touchscreen, thus not requiring the use of a stylus. Its black minimalist look, designed by Kang-Heui Cha, was an evolution of LG's popular Chocolate. The LG Prada was announced shortly before Apple CEO Steve Jobs announced the iPhone on 9 January 2007. After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the Prada after it was announced as part of the iF Design Award, where it won a prize in September 2006. Features The LG KE850 phone featured a glass covered touchscreen, with monochromatic user interface based on Flash, and there are influences by Prada not o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Prada
Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances and cosmetics. Founded in 1913 and named for the family of founder Mario Prada, the company originally sold imported English animal goods before transitioning to waterproof nylon fabrics in the 1970s under the leadership of Mario's granddaughter Miuccia Prada and her husband, Patrizio Bertelli. By the 1990s, Prada was perceived as a luxury brand, a designation credited to originality in its designs. To further the business, Miuccia Prada founded Miu Miu as a subsidiary of Prada around this time period; the company additionally partnered with LVMH to acquire a joint stake in Fendi; Prada further assisted LVMH in its failed takeover of Gucci. The brand struggled through the late 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LG Electronics
LG Electronics Inc. () is a South Korean Multinational corporation, multinational major appliance and consumer electronics corporation headquartered in Yeouido-dong, Seoul, South Korea. LG Electronics is a part of LG, LG Corporation, the fourth largest ''chaebol'' in South Korea, and often considered as the pinnacle of LG Corp with the group's chemical and battery division LG Chem. It comprises four business units: home entertainment, mobility, home appliances & air solutions, and business solutions. LG Electronics acquired Zenith Electronics, Zenith in 1995 and is the largest shareholder of LG Display, the world's largest display company by revenue in 2020. LG Electronics is also the world's second largest television manufacturer behind Samsung Electronics. The company has 128 operations worldwide, employing 83,000 people. History 1958–1960s In 1958, LG Electronics was founded as ''GoldStar'' (). It was established in the aftermath of the Korean War to provide the rebuild ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike+iPod
Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine given name *Nike, daughter of Shahrbaraz Arts, entertainment, and media * Nike Award, a Polish language literature prize * The ''Winged Victory of Samothrace'', also known as the ''Niké of Samothrace'', an ancient statue of the goddess Nike * Nike of Callimachus, an ancient statue of the goddess Nike * Nike of Paionios, a statue of Nike from Olympia, Greece * Nike of Paros, a sculpture from Paros * Nike of Megara, statue from Megara * Nike of Epidaurus, a temple akroterion * Nike (Hadrian's Library), found in Hadrian's Library * Nike of Marathon, a modern bronze statue of the goddess * Nike Fixing her Sandal, a marble relief from the Acropolis of Athens * Nike Assists the Wounded Warrior, modern sculpture in Germany * Nike Instructs the Boy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike Inc
Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7. The company also sells products under its Air Jordan brand and its Converse subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing sportswear and equipment, the company operate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Apple Inc
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Company by Steve Jobs, Steve Wozniak and Ronald Wayne, the company was incorporated by Jobs and Wozniak as Apple Computer, Inc. the following year. It was renamed Apple Inc. in 2007 as the company had expanded its focus from computers to consumer electronics. Apple is the largest technology company by revenue, with billion in the 2024 fiscal year. The company was founded to produce and market Wozniak's Apple I personal computer. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, internal company problems led to Jobs leavin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Licensing
A license (American English) or licence ( Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreement between those parties. In the case of a license issued by a government, the license is obtained by applying for it. In the case of a private party, it is by a specific agreement, usually in writing (such as a lease or other contract). The simplest definition is "A license is a promise not to sue", because a license usually either permits the licensed party to engage in an illegal activity, and subject to prosecution, without the license (e.g. fishing, driving an automobile, or operating a broadcast radio or television station), or it permits the licensed party to do something that would violate the rights of the licensing party (e.g. make copies of a copyrighted work), which, without the lice ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to Suspension of disbelief, maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branded Entertainment
Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image, without necessarily being presented as a promotion first and foremost. Branded content is distinguished from product placement—a business practice in which advertisers pay to have references to their brands incorporated into a work (although branded content may still otherwise contain product placement), and content marketing—the use of content to specifically promote a product, service, or company. Unlike conventional forms of editorial content, branded content is generally funded entirely by a brand or corporation rather than a studio or a group of solely artistic producers. Branded content has taken the form of television programming, films, internet video and other digital content, video games, events, and other installations. Mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
