The LG KE850, also known as the LG Prada, is a touchscreen mobile phone made by LG Electronics. It was first announced on December 12, 2006 and was created in collaboration with Italian luxury designer

Prada Prada S.p.A. (, ; ) is an Italian luxury fashion house founded in 1913 in Milan by Mario Prada. It specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding t ...

. It was made official in a press release on January 18, 2007. Sales started in May 2007, retailing for about $777 (600 euros). It is the first mobile phone with a

capacitive touchscreen A touchscreen or touch screen is the assembly of both an input ('touch panel') and output ('display') device. The touch panel is normally layered on the top of an electronic visual display of an information processing system. The display is often ...

. The KE850 sold 1 million units in the first 18 months. A second version of the phone, the

LG Prada II (KF900) The LG KF900, also known as the LG Prada II, is a touchscreen, with slide out qwerty keyboard, mobile phone made by LG Electronics. It is the second version of the Prada phone, following the original LG Prada (KE850). The phone's looks are basical ...

was released December 2008. The LG Prada was announced shortly before Apple CEO

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; a ...

announced the iPhone on January 9, 2007. After the release of the iPhone the head of the LG Mobile Handset R&D Center was quoted saying he believed Apple had stolen the idea from the KE850 after it was announced as part of the iF Design Award.

Specifications

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General

*Form factor: Touchscreen *Dimensions: 98.8 × 54 × 12 mm *Weight: 85 g *Main screen type: Capacitive TFT touchscreen, 256K colors *Main screen size/resolution: 240 × 400 pixels, 3 inches *Messaging: SMS, EMS, MMS, Email *Operating system: Flash UI *Built-in handsfree: Yes *Voice-dial/memo: Yes *Vibration: Yes *Organiser: Yes *Office document viewer: .ppt, .doc, .xls, .pdf, .txt *Battery stand-by: Up to 300 h *Battery talk time: Up to 3 h

Connectivity

*2G network: GSM 900 / 1800 / 1900 (tri-band) *Bluetooth: v2.0 with A2DP *USB: v2.0

Multimedia

*2MP camera: 2 MP, 1600×1200 pixels, video (CIF 30 frame/s), flash *Internal memory: 8 MB shared memory *Memory slot: microSD (TransFlash), up to 2 GB *Games: Halloween Fever, Photo Puzzle, Virus, Pipe *Music: MP3 player *Radio: Yes *Ringtones: Polyphonic (40 channels), MP3 *Speakers: Built-in handsfree

Awards

* International Forum Design—Product Design Award for 2007 * Red dot design award—LG Prada Wins "Best of the Best" red dot Design Award, 2007 * Fashion phone of the year—Mobile Choice (2007) * Best fashion phone—What Mobile Awards (2007) * Gold for best looking phone—CNET Asia Readers' Choice Award (2007/08)

References