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Ethical Marketing
Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that are matters of moral judgment. Ethical marketing generally results in a more socially responsible and culturally sensitive business community. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short and long-term. As such, ethical marketing should be considered part of business ethics given that marketing forms a significant part of any business model. The study of ethical marketing falls under applied ethics and involves examining whether a product or service is represented honestly and factually within a broader framework of cultural and social values. Ethical marketing emphasizes delivering qualitative benefits to its customers which other business practices, products or services fail to recognise. The concer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Ethics
Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and Promotion (marketing), promotion) overlap with media ethics, media and public relations ethics. Two types of marketing ethics Marketing ethics can be divided into two categories: # Positive marketing ethics. # Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices. An example would be to research fraudulent advertising and keep a record of the violations. Normative marketing ethics looks at theories that dictate how moral marketing should take place. The theories and substructures used in business ethics to determine its level of morality are used to analyze whether moral marketing is taking place in normative marketing ethics. The three structures are known as duty-based theories, virtue ethics, and utilitari ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Welfare
Welfare economics is a field of economics that applies microeconomics, microeconomic techniques to evaluate the overall well-being (welfare) of a society. The principles of welfare economics are often used to inform public economics, which focuses on the ways in which government intervention can improve social welfare. Additionally, welfare economics serves as the theoretical foundation for several instruments of public economics, such as cost–benefit analysis. The intersection of welfare economics and behavioral economics has given rise to the subfield of behavioral welfare economics. Two fundamental theorems of welfare economics, fundamental theorems are associated with welfare economics. The first states that competitive markets, under certain assumptions, lead to Pareto efficiency, Pareto efficient outcomes. This idea is sometimes referred to as Adam Smith's invisible hand. The second theorem states that with further restrictions, any Pareto efficient outcome can be ach ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Socially Responsible Marketing
Socially responsible marketing is a marketing philosophy that a company should take into consideration; "What is in the best interest of society in the present and long term?"Armstrong, Gary, and Philip Kotler. ''Principles of Marketing''. 12th ed. Upper Saddle River, NJ: Pearson Education, Inc., 2008 Overview Socially responsible marketing is critical of excessive consumerism and environmental damages caused by corporations. It is based on the idea that market offerings must not be only profit-driven, but they must also reinforce social and ethical values for the benefit of citizens. The idea of socially responsible marketing is sometimes viewed as an extension of the concept of Corporate Social Responsibility (CSR). CSR is promoted as a business model to help companies self-regulate, recognizing that their activities impact an assortment of stakeholders, including the general public.Ferrell, O. C., and Michael D. Hartline. Marketing strategy. Mason, OH: South-Western Cengage L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Ethics
Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and Promotion (marketing), promotion) overlap with media ethics, media and public relations ethics. Two types of marketing ethics Marketing ethics can be divided into two categories: # Positive marketing ethics. # Normative marketing ethics. Positive marketing ethics looks at the statement "what is" when it comes to examining marketing practices. An example would be to research fraudulent advertising and keep a record of the violations. Normative marketing ethics looks at theories that dictate how moral marketing should take place. The theories and substructures used in business ethics to determine its level of morality are used to analyze whether moral marketing is taking place in normative marketing ethics. The three structures are known as duty-based theories, virtue ethics, and utilitari ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenwashing
Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corporate structures can fur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Ethics
Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. These ethics originate from individuals, organizational statements or the legal system. These norms, values, ethical, and unethical practices are the principles that guide a business. Business ethics refers to contemporary organizational standards, principles, sets of values and norms that govern the actions and behavior of an individual in the business organization. Business ethics have two dimensions, normative business ethics or descriptive business ethics. As a corporate practice and a career specialization, the field is primarily normative. Academics attempting to understand business behavior employ descriptive methods. The range and quantity of business et ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sulfur Dioxide
Sulfur dioxide (IUPAC-recommended spelling) or sulphur dioxide (traditional Commonwealth English) is the chemical compound with the formula . It is a colorless gas with a pungent smell that is responsible for the odor of burnt matches. It is released naturally by volcanic activity and is produced as a by-product of metals refining and the burning of Sour gas, sulfur-Sour crude oil, bearing fossil fuels. Sulfur dioxide is somewhat toxic to humans, although only when inhaled in relatively large quantities for a period of several minutes or more. It was known to medieval alchemy, alchemists as "volatile spirit of sulfur". Structure and bonding SO2 is a bent molecule with ''C''2v Point groups in three dimensions, symmetry point group. A valence bond theory approach considering just ''s'' and ''p'' orbitals would describe the bonding in terms of resonance (chemistry), resonance between two resonance structures. The sulfur–oxygen bond has a bond order of 1.5. There is support f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greenwash
Greenwashing (a compound word modeled on "Whitewash (censorship), whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corpor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Loyalty
In marketing and consumer behaviour, brand loyalty describes a consumer's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor's actions, or changes in the market environment. It's also demonstrated with behaviors such as positive word-of-mouth advocacy. Corporate brand loyalty is where an individual buys products from the same manufacturer repeatedly and without wavering, rather than from other suppliers. In a business-to-business context, the term source loyalty is also used.Wind, Y.Industrial Source Loyalty ''Journal of Marketing Research'', Volume 7, No. 4 (November 1970), pp. 450-457, accessed on 22 January 2025 Loyalty implies dedication and should not be confused with habit, its less-than-emotional engagement and commitment. Businesses whose financial and ethical values (for example, ESG responsibilities) rest in large part on their brand loyalty ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
