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Encode (Semiotics)
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary processinterpreting a message received from an addresser{{spaced ndashis called decoding. Discussion The process of message exchanges, or semiosis, is a key characteristic of human life depending on rule-governed and learned codes that, for the most part, unconsciously guide the communication of meaning between individuals. These interpretive frameworks or linking grids were termed "myths" by Roland Barthes (1915–1980) and pervade all aspects of culture from personal conversation to the mass media's output (for code exchange through the mass media, see Americanism). Early theorists like Saussure (1857–1913) proposed the theory that when the addresser wishes to transmit a message to an addressee, the intended meaning must be converted into content so that it can be delivered. Roman Jakobson (1896–1982) offered a structuralist theory that th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semiotics
Semiotics ( ) is the systematic study of sign processes and the communication of meaning. In semiotics, a sign is defined as anything that communicates intentional and unintentional meaning or feelings to the sign's interpreter. Semiosis is any activity, conduct, or process that involves signs. Signs often are communicated by verbal language, but also by gestures, or by other forms of language, e.g. artistic ones (music, painting, sculpture, etc.). Contemporary semiotics is a branch of science that generally studies meaning-making (whether communicated or not) and various types of knowledge. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes the study of indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication. Semiotics is frequently seen as having important anthropological and sociological dimensions. Some semioticians regard every cultural phenomenon as being able to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Denotation (Semiotics)
In semiotics, denotation is the surface or the literal and figurative language, literal Meaning (semiotics), meaning, the definition most likely to appear in a dictionary. Discussion Drawing from the original word or definition proposed by Ferdinand de Saussure, Saussure (1857-1913), a sign (semiotics), sign has two parts: *as a ''signifier'', i.e. it will have a form that a person can see, touch, smell, and/or hear, and *as the ''signified'', i.e. it will represent an idea or mental construct of a thing rather than the thing itself. To transmit information, both the addresser and the addressee must use the same code (Semiotics), code, whether in the literal sense, e.g. Morse Code or in the form of a language. The denotative meaning of a signifier is intended to communicate the objective semantic content of the represented thing. So, in the case of a lexical (Semiotics), lexical word, say "book", the intention is to do no more than describe the physical object. Any other meanings ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metonymy
Metonymy () is a figure of speech in which a concept is referred to by the name of something associated with that thing or concept. For example, the word " suit" may refer to a person from groups commonly wearing business attire, such as salespeople or attorneys. Etymology The words ''metonymy'' and ''metonym'' come ; , a suffix that names figures of speech, . Background Metonymy and related figures of speech are common in everyday speech and writing. Synecdoche and metalepsis are considered specific types of metonymy. Polysemy, the capacity for a word or phrase to have multiple meanings, sometimes results from relations of metonymy. Both metonymy and metaphor involve the substitution of one term for another. In metaphor, this substitution is based on some specific analogy between two things, whereas in metonymy the substitution is based on some understood association or contiguity. American literary theorist Kenneth Burke considers metonymy as one of four "master tro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trope (linguistics)
A literary trope is an artistic effect realized with figurative language – word, phrase, image – such as a rhetorical figure. In editorial practice, a ''trope'' is "a substitution of a word or phrase by a less literal word or phrase". Semantic change has expanded the definition of the literary term ''trope'' to also describe a writer's usage of commonly recurring or overused literary techniques and rhetorical devices (characters and situations), motifs, and clichés in a work of creative literature. Origins The term ''trope'' derives from the Greek (), 'a turn, a change', related to the root of the verb (), 'to turn, to direct, to alter, to change'; this means that the term is used metaphorically to denote, among other things, metaphorical language. Tropes and their classification were an important field in classical rhetoric. The study of tropes has been taken up again in modern criticism, especially in deconstruction. Tropological criticism (not to be confused with t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations. Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical branch of politics". Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Occam's Razor
In philosophy, Occam's razor (also spelled Ockham's razor or Ocham's razor; ) is the problem-solving principle that recommends searching for explanations constructed with the smallest possible set of elements. It is also known as the principle of parsimony or the law of parsimony (). Attributed to William of Ockham, a 14th-century English philosopher and theologian, it is frequently cited as , which translates as "Entities must not be multiplied beyond necessity", although Occam never used these exact words. Popularly, the principle is sometimes paraphrased as "of two competing theories, the simpler explanation of an entity is to be preferred." This philosophical razor advocates that when presented with competing hypotheses about the same prediction and both hypotheses have equal explanatory power, one should prefer the hypothesis that requires the fewest assumptions, and that this is not meant to be a way of choosing between hypotheses that make different predictions. Similarl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Max Wertheimer
Max Wertheimer (; April 15, 1880 – October 12, 1943) was a psychologist who was one of the three founders of Gestalt psychology, along with Kurt Koffka and Wolfgang Köhler. He is known for his book ''Productive Thinking'' and for conceiving the phi phenomenon as part of his work in Gestalt psychology. Wertheimer became interested in psychology and studied under Carl Stumpf at the University of Berlin.Hothersall, D. (2003) Wertheimer then went on to obtain his PhD in 1904 under Oswald Külpe, at the University of Würzburg and then began his intellectual career teaching at the Institute for Social Research at Frankfurt University. For a short time, he left Frankfurt to work at the Berlin Psychological Institute, but returned in 1929 as a full professor. Wertheimer eventually joined the faculty of The New School in New York, a position he held until his death. One of Wertheimer's postdoc researchers was the American psychologist Abraham Maslow who greatly admired Wertheimer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gestalt Psychology
Gestalt psychology, gestaltism, or configurationism is a school of psychology and a theory of perception that emphasises the processing of entire patterns and configurations, and not merely individual components. It emerged in the early twentieth century in Austria and Germany as a rejection of basic principles of Wilhelm Wundt's and Edward Titchener's elementalist and structuralist psychology. Gestalt psychology is often associated with the adage, "The whole is greater than the sum of its parts". In Gestalt theory, information is perceived as wholes rather than disparate parts which are then processed summatively. As used in Gestalt psychology, the German word ''Gestalt'' ( , ; meaning "form") is interpreted as "pattern" or "configuration". It differs from Gestalt therapy, which is only peripherally linked to Gestalt psychology. Origin and history Max Wertheimer, Kurt Koffka, and Wolfgang Köhler founded Gestalt psychology in the early 20th century. The dominant view ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Salience (semiotics)
Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as "most noticeable or important." The concept is discussed in communication, semiotics, linguistics, sociology, psychology, and political science. It has been studied with respect to interpersonal communication, persuasion, politics, and its influence on mass media. Semiotics In semiotics (the study of signs or symbolism), ''salience'' refers to the relative importance or prominence of a part of a sign. The salience of a particular sign when considered in the context of others helps an individual to quickly rank large amounts of information by importance and thus give attention to that which is the most important. This process keeps an individual from being overwhelmed with information overload. Discussion Meaning can be described as the "system of mental representations of an object or phenomenon, its properties and associations with other objects and/or phenomena. In the c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Value (Semiotics)
{{No footnotes, date=October 2021 In semiotics, the value of a sign depends on its position and relations in the system of signification and upon the particular codes being used. Saussure's value Value is the sign as it is determined by the other signs in a semiotic system. For linguist Ferdinand de Saussure, for example, the content of a sign in linguistics is ultimately determined and delimited not by its internal content, but by what surrounds it: the synonyms ''redouter'' ("to dread"), ''craindre'' ("to fear"), and ''avoir peur'' ("to be afraid") have their particular values because they exist in opposition to one another. If two of the terms disappeared, then the remaining sign would take on their roles, become vaguer, less articulate, and lose its "extra something" because it would have nothing to distinguish itself from. For de Saussure, this suggests that thought is a chaotic nebula until linguistic structure dissects it and holds its divisions in equilibriums. This is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semantic
Semantics is the study of linguistic Meaning (philosophy), meaning. It examines what meaning is, how words get their meaning, and how the meaning of a complex expression depends on its parts. Part of this process involves the distinction between sense and reference. Sense is given by the ideas and concepts associated with an expression while reference is the object to which an expression points. Semantics contrasts with syntax, which studies the rules that dictate how to create grammatically correct sentences, and pragmatics, which investigates how people use language in communication. Lexical semantics is the branch of semantics that studies word meaning. It examines whether words have one or several meanings and in what lexical relations they stand to one another. Phrasal semantics studies the meaning of sentences by exploring the phenomenon of compositionality or how new meanings can be created by arranging words. Formal semantics (natural language), Formal semantics relies o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
