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A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list only at contractually agreed-upon times. The mailing list owner typically enforces this by "Fictitious entry#Salt, salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters may attempt to bypass salts by renting several lists and merging them to find common, valid addresses. List broker, Mailing list brokers exist to help organizations rent their lists. For some list owners, such as specialized niche publications or charitable groups, their lists may be some of their most valuable assets, and mailing list brokers help them maximize the value of their lists. Transmission may be paper-based or electronic. Each has its strengths, although a 2022 article cl ...
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Fictitious Entry
Fictitious or fake entries are deliberately incorrect entries in reference works such as Dictionary, dictionaries, encyclopedias, maps, and directories, added by the editors as #Copyright traps, copyright traps to reveal subsequent plagiarism or copyright infringement. There are more specific terms for particular kinds of fictitious entry, such as Mountweazel, trap street, paper town, phantom settlement, and . Terminology The neologism ''Mountweazel'' was coined by ''The New Yorker'' writer Henry Alford in an article that mentioned a fictitious biographical entry intentionally placed as a copyright trap in the 1975 ''New Columbia Encyclopedia''.Henry Alford"Not a Word" ''The New Yorker'' August 29, 2005 (accessed August 29, 2013). The entry described Lillian Virginia Mountweazel as a fountain designer turned photographer, who died in an explosion while on assignment for ''Combustibles'' magazine. Allegedly, she was widely known for her photo-essays of unusual subject matter, incl ...
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