|
Death Slot
A graveyard slot (or death slot) is a time period in which a television audience is very small compared to other times of the day, and therefore broadcast programming is considered far less important. Graveyard slots are usually situated in the early morning hours of each day, a time when most people are asleep. With little likelihood of a substantial viewing audience during this daypart, providing useful television programming during this time is usually considered unimportant; some broadcast stations may do engineering or other technical work (e.g. software and technology upgrades) or go off the air during these hours, and some audience measurement systems do not collect measurements for these periods. Others use broadcast automation to pass-through network feeds unattended, with only broadcasting authority-mandated personnel and emergency anchors/reporters present at the local station overnight. A few stations use "we're always on" or a variant to promote their 24-hour operatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dayparting In The United States
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most often geared toward a particular demography, and what the target audience typically engages in at that time. North America On radio Nielsen Audio (known as Arbitron until it merged with Nielsen Holdings in 2013), the leading audience measurement service in the United States, divides a weekday into five dayparts: morning drive time (6:00–10:00 a.m.), midday (10:00 a.m.–3:00 p.m.), afternoon drive (3:00–7:00 p.m.), evenings (7:00 p.m.–midnight) and overnight (midnight–6:00 a.m.). In radio broadcasting through most of the 1990s, dayparting was also used for censorship purposes. Many songs that were deemed unsuitable for young listeners were played only during the late evening or overnight hours, when ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
