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Audience Reception
Also known as reception analysis, audience reception theory has come to be widely used as a way of characterizing the wave of audience research which occurred within communications and cultural studies during the 1980s and 1990s. On the whole, this work has adopted a "culturalist" perspective, has tended to use qualitative (and often ethnographic) methods of research and has tended to be concerned, one way or another, with exploring the active choices, uses and interpretations made of media materials, by their consumers. Can also be known as reception theory, in which producers encode with a desired response, then the audience decode. Origins Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. Hall's model of communication moved a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communications
Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not only transmits semantics, meaning but also creates it. Models of communication are simplified overviews of its main components and their interactions. Many models include the idea that a source uses a code, coding system to express information in the form of a message. The message is sent through a Communication channel, channel to a receiver who has to decode it to understand it. The main field of inquiry investigating communication is called communication studies. A common way to classify communication is by whether information is exchanged between humans, members of other species, or non-living entities such as computers. For human communication, a central contrast is between Verbal communication, verbal and non-verbal communication. Verba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stuart Hall (cultural Theorist)
Stuart Henry McPhail Hall (3 February 1932 – 10 February 2014) was a Jamaican-born British Marxist sociologist, Cultural Studies, cultural theorist, and political activist. Hall – along with Richard Hoggart and Raymond Williams – was one of the founding figures of the school of thought known as British Cultural Studies or the Birmingham School of Cultural Studies. In the 1950s Hall was a founder of the influential journal ''New Left Review''. At Hoggart's invitation, he joined the Centre for Contemporary Cultural Studies (CCCS) at the University of Birmingham in 1964. Hall took over from Hoggart as acting director of the CCCS in 1968, became its director in 1972, and remained there until 1979. While at the centre, Hall is credited with playing a role in expanding the scope of cultural studies to deal with race and gender, and with helping to incorporate new ideas derived from the work of French theorists such as Michel Foucault. Hall left the centre in 1979 to become a pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Encoding/decoding Model Of Communication
The encoding/decoding model of communication emerged in rough and general form in 1948 in Claude E. Shannon's "A Mathematical Theory of Communication," where it was part of a technical schema for designating the technological encoding of signals. Gradually, it was adapted by communications scholars, most notably Wilbur Schramm, in the 1950s, primarily to explain how mass communications could be effectively transmitted to a public, its meanings intact by the audience (i.e., decoders). As the jargon of Shannon's information theory moved into semiotics, notably through the work of thinkers Roman Jakobson, Roland Barthes, and Umberto Eco, who in the course of the 1960s began to put more emphasis on the social and political aspects of encoding. It became much more widely known, and popularised, when adapted by cultural studies scholar Stuart Hall in 1973, for a conference addressing mass communications scholars. In a Marxist twist on this model, Stuart Hall's study, titled the study 'E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dominant Ideology
In Marxist philosophy, the term dominant ideology denotes the attitudes, beliefs, values, and morals shared by the majority of the people in a given society. As a mechanism of social control, the dominant ideology frames how the majority of the population thinks about the nature of society, their place in society, and their connection to a social class.''The New Fontana Dictionary of Modern Thought'' p. 236. In ''The German Ideology'' (1845), Karl Marx and Friedrich Engels said that "The ideas of the ruling class are, in any age, the ruling ideas" applied to every social class in service to the interests of the ruling class. In revolutionary praxis, the slogan: "The dominant ideology is the ideology of the dominant class" summarises ideology's function as a basis for revolution. In a capitalist, bourgeois society, Marxist revolutionary praxis seeks to achieve the social and political circumstances that render the ruling class as politically illegitimate, as such, it is requisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Uses And Gratifications
Uses and gratifications theory is a communication theory that describes the reasons and means by which people seek out media to meet specific needs. The theory postulates that media is a highly available product, that audiences are the consumers of the product, and that audiences choose media to satisfy given needs as well as social and psychological uses, such as knowledge, relaxation, social relationships, and diversion. Uses and gratifications theory was developed from a number of prior communication theories and research conducted by fellow theorists. The theory has a heuristic value because it gives communication scholars a "perspective through which a number of ideas and theories about media choice, consumption, and even impact can be viewed". History 1940s: Basic premise Beginning in the 1940s, researchers began to see patterns under the perspective of the uses and gratifications theory in radio listeners. Early research was concerned with topics such as children's use of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Structuralism
Structuralism is an intellectual current and methodological approach, primarily in the social sciences, that interprets elements of human culture by way of their relationship to a broader system. It works to uncover the structural patterns that underlie all the things that humans do, think, perceive, and feel. Alternatively, as summarized by philosopher Simon Blackburn, structuralism is: Blackburn, Simon, ed. 2008. "Structuralism." In '' Oxford Dictionary of Philosophy'' (2nd rev. ed.). Oxford: Oxford University Press. . p. 353."The belief that phenomena of human life are not intelligible except through their interrelations. These relations constitute a structure, and behind local variations in the surface phenomena there are constant laws of abstract structure." History and background The term ''structuralism'' is ambiguous, referring to different schools of thought in different contexts. As such, the movement in humanities and social sciences called structuralism r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Post-structuralism
Post-structuralism is a philosophical movement that questions the objectivity or stability of the various interpretive structures that are posited by structuralism and considers them to be constituted by broader systems of Power (social and political), power. Although different post-structuralists present different critiques of structuralism, common themes include the rejection of the self-sufficiency of structuralism, as well as an interrogation of the binary oppositions that constitute its structures. Accordingly, post-structuralism discards the idea of interpreting media (or the world) within pre-established, socially constructed structures.José Guilherme Merquior, Merquior, José G. 1987. ''Foucault'', (Fontana Modern Masters series). University of California Press. . ''Structuralism'' proposes that human culture can be understood by means of a Structural linguistics, structure that is modeled on language. As a result, there is concrete reality on the one hand, abstract idea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Ratings
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings. NMR began as a division of ACNielsen, a marketing research firm founded in 1923. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella for years. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. NMR was separated again from Ni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fan Studies
Fan studies is an academic discipline that analyses fans, fandoms, fan cultures and fan activities, including fanworks. It is an interdisciplinary field located at the intersection of the humanities and social sciences, which emerged in the early 1990s as a separate discipline, and draws particularly on audience studies and cultural studies. Definition and scope Fan studies analyses fans, fandoms, fan cultures and fan activities, and provides a theoretical framework for investigating audience responses and fan-created works. It is an interdisciplinary field located at the intersection of the humanities and social sciences, which draws particularly on audience studies and cultural studies, but is also informed by diverse fields including literary theory, communication studies, anthropology, ethnography, psychology, media studies including feminist media studies, film studies, television studies, internet studies and queer theory, as well as the study of legal issues around copy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reception Theory
Reception theory is a version of Reader-response criticism, reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models. In literary studies, reception theory originated from the work of Hans-Robert Jauss in the late 1960s, and the most influential work was produced during the 1970s and early 1980s in Germany and the US (Fortier 132), with some notable work done in other Western European countries. A form of reception theory has also been applied to the study of historiography. The cultural theorist Stuart Hall (cultural theorist), Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scop ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Electroacoustic Community
La Communauté électroacoustique canadienne (CEC; ''English'': The Canadian Electroacoustic Community) is Canada's national Electroacoustic music, electroacoustic / computer music / Sound art, sonic arts organization and is dedicated to promoting this progressive art form in its broadest definition: from "pure" acousmatic and computer music to soundscape and sonic art to hardware hacking and beyond. Among the objectives, as written in the Bylaws of the corporation, are the "support, development, production, distribution of information, materials, works... for the electroacoustic/computer music community in Canada... with continuing special concern for the younger generation of individuals and women in this community. The CEC recognizes and supports the principle of sexual equality, and also, the equal status of English language, English and French language, French." The CEC endeavors to foster a broad, diverse, and inclusive community of electroacoustic practitioners, raise the p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
