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Wroe Alderson
Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth centuryJones, D. G. B. and Shaw, E. H., (2003) ''A History of Marketing Thought, in the Handbook of Marketing'', ed. Wertz, B. and Wensley, R. and the "father of modern marketing". Background Alderson's academic training was at George Washington, MIT and the University of Pennsylvania. He served as president of the American Marketing Association and was highly active in The Institute of Management Sciences. He began his business career at the U.S. department of Commerce, founded the internationally prominent marketing consulting firm of Alderson Associates, and served as a professor at Wharton University of Pennsylvania after joining it in 1959. While always deeply involved in the advancement of marketing science he also believed that theory and practice go hand in hand. This also suited his scientific method. From a methodological perspective, he emphasiz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Pennsylvania
The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of founder and first president Benjamin Franklin, who had advocated for an educational institution that trained leaders in academia, commerce, and public service. The university has four undergraduate schools and 12 graduate and professional schools. Schools enrolling undergraduates include the College of Arts and Sciences, the University of Pennsylvania School of Engineering and Applied Science, School of Engineering and Applied Science, the Wharton School, and the University of Pennsylvania School of Nursing, School of Nursing. Among its graduate schools are its University of Pennsylvania Law School, law school, whose first professor, James Wilson (Founding Father), James Wilson, helped write the Constitution of the United States, U.S. Cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Value-in-use
Value-in-use is the net present value (NPV) of a cash flow or other benefits that an asset generates for a specific owner under a specific use. In the U.S., it is generally estimated at a use which is less than highest-and-best use, and therefore it is generally lower than market value. When a particular user enjoys special benefits, such as extraordinary financing, agglomeration benefits, or grandfathered zoning, then the value may be higher than market value, and the value is considered to be an investment value. International Valuation Standards The 2007 edition of International Valuation Standards (IVS 2007) re-states the International Financial Reporting Standards definition of 'value-in-use', which would allow for either a higher value than market value or a lower value than market value: :''Value in Use'' The present value of the future cash flows expected to be derived from an asset or a cash-generating unit. As defined in IVS2, investment value is the valuati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aristotle
Aristotle (; 384–322 BC) was an Ancient Greek philosophy, Ancient Greek philosopher and polymath. His writings cover a broad range of subjects spanning the natural sciences, philosophy, linguistics, economics, politics, psychology, and the arts. As the founder of the Peripatetic school of philosophy in the Lyceum (classical), Lyceum in Athens, he began the wider Aristotelianism, Aristotelian tradition that followed, which set the groundwork for the development of modern science. Little is known about Aristotle's life. He was born in the city of Stagira (ancient city), Stagira in northern Greece during the Classical Greece, Classical period. His father, Nicomachus (father of Aristotle), Nicomachus, died when Aristotle was a child, and he was brought up by a guardian. At around eighteen years old, he joined Plato's Platonic Academy, Academy in Athens and remained there until the age of thirty seven (). Shortly after Plato died, Aristotle left Athens and, at the request ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thomas Aquinas
Thomas Aquinas ( ; ; – 7 March 1274) was an Italian Dominican Order, Dominican friar and Catholic priest, priest, the foremost Scholasticism, Scholastic thinker, as well as one of the most influential philosophers and theologians in the Western tradition. A Doctor of the Church, he was from the county of Aquino, Italy, Aquino in the Kingdom of Sicily. Thomas was a proponent of natural theology and the father of a school of thought (encompassing both theology and philosophy) known as Thomism. Central to his thought was the doctrine of natural law, which he argued was accessible to Reason, human reason and grounded in the very nature of human beings, providing a basis for understanding individual rights and Moral duty, moral duties. He argued that God is the source of the light of natural reason and the light of faith. He embraced several ideas put forward by Aristotle and attempted to synthesize Aristotelianism, Aristotelian philosophy with the principles of Christianity. A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quaker
Quakers are people who belong to the Religious Society of Friends, a historically Protestant Christian set of denominations. Members refer to each other as Friends after in the Bible, and originally, others referred to them as Quakers because the founder of the movement, George Fox, told a judge to "quake before the authority of God". The Friends are generally united by a belief in each human's ability to be guided by the inward light to "make the witness of God" known to everyone. Quakers have traditionally professed a priesthood of all believers inspired by the First Epistle of Peter. They include those with evangelical, holiness, liberal, and traditional Quaker understandings of Christianity, as well as Nontheist Quakers. To differing extents, the Friends avoid creeds and hierarchical structures. In 2017, there were an estimated 377,557 adult Quakers, 49% of them in Africa followed by 22% in North America. Some 89% of Quakers worldwide belong to ''evangelical'' a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1898 Births
Events January * January 1 – New York City annexes land from surrounding counties, creating the City of Greater New York as the world's second largest. The city is geographically divided into five boroughs: Manhattan, Brooklyn, Queens, The Bronx and Staten Island. * January 13 – Novelist Émile Zola's open letter to the President of the French Republic on the Dreyfus affair, , is published on the front page of the Paris daily newspaper , accusing the government of wrongfully imprisoning Alfred Dreyfus and of antisemitism. February * February 12 – The automobile belonging to Henry Lindfield of Brighton rolls out of control down a hill in Purley, London, England, and hits a tree; thus he becomes the world's first fatality from an automobile accident on a public highway. * February 15 – Spanish–American War: The explodes and sinks in Havana Harbor, Cuba, for reasons never fully established, killing 266 men. The event precipitates the United States' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1965 Deaths
Events January–February * January 14 – The First Minister of Northern Ireland and the Taoiseach of the Republic of Ireland meet for the first time in 43 years. * January 20 ** Lyndon B. Johnson is Second inauguration of Lyndon B. Johnson, sworn in for a full term as President of the United States. ** Indonesian President Sukarno announces the withdrawal of the Indonesian government from the United Nations. * January 29 – Tampere Ice Stadium, Hakametsä, the first ice rink of Finland, is inaugurated in Tampere. * January 30 – The Death and state funeral of Winston Churchill, state funeral of Sir Winston Churchill takes place in London with the largest assembly of dignitaries in the world until the 2005 funeral of Pope John Paul II. * February 4 – Trofim Lysenko is removed from his post as director of the Institute of Genetics at the Russian Academy of Sciences, Academy of Sciences in the Soviet Union. Lysenkoism, Lysenkoist theories are now tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Theorists
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment surro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
