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Wildfire Interactive
Wildfire Interactive Inc, or Wildfire, was a software company that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube. The Redwood City startup was founded in 2008 by Victoria Ransom and Alain Chuard. Google acquired Wildfire in 2012 for a reported $450 million. In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick. Company history Wildfire was founded by Victoria Ransom and Alain Chuard who needed to develop their own social-marketing campaign for their adventure-travel company Access Trips. The tool was originally called Promotion Builder and focused on developing social media marketing campaigns including sweepstakes, user-generated contests, quizzes and coupons. In the summer of 2009, the expanded platform was officially launched. In 2008, Ransom and Chuard applied for the Facebook Fund and received a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alain Chuard
Alain Chuard is a Swiss serial entrepreneur and former professional snowboarder living in Palo Alto, California. He is best known as the founder and Chief product officer of Wildfire Interactive, the social media marketing technology company acquired by Google in July 2012. Early life and education Chuard was born in Bern and raised in the Swiss town of Bolligen. His father and uncle were both entrepreneurs. Chuard competed on the snowboard World-Cup Pro Tour while in high school. From 1994-96, he was ranked in the top 4 snowboarders in Switzerland. Chuard was sponsored by Burton Snowboards and has been featured in various snowboarding publications including the cover of '' Transworld Snowboarding''. Chuard left Switzerland at the age of 20 after completing his high school matura. Chuard studied mathematics and economics at Macalester College. He has an MBA from the Stanford Graduate School of Business. Career After graduating from Macalester College, he spent two years ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DoubleClick
DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as ''DART'' (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers. DoubleClick was founded in 1995 by Kevin O'Connor and Dwight Merriman and had headquarters in New York City, United States. It was acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005. On March 11, 2008, Google acquired DoubleClick for $3.1 billion. In June 2018, Google announced plans to rebrand its ads ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Companies
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from the Latin word ''socii'' ("allies"). It is particularly derived from the Italian ''Socii'' states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 91–87 BC). Social theorists In the view of Karl MarxMorrison, Ken. ''Marx, Durkheim, Weber. Formations of modern social thought'', human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in producing and reproducin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google+
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LinkedIn
LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. LinkedIn has 830+ million registered members from over 200 countries and territories. LinkedIn allows members (both workers and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection. LinkedIn can also be used to organize offline events, join groups, write articles, publish job postings, post photos and vide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
San Francisco Bay Area
The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Governments to include the nine counties that border the aforementioned estuaries: Alameda, Contra Costa, Marin, Napa, San Mateo, Santa Clara, Solano, Sonoma, and San Francisco. Other definitions may be either smaller or larger, and may include neighboring counties that do not border the bay such as Santa Cruz and San Benito (more often included in the Central Coast regions); or San Joaquin, Merced, and Stanislaus (more often included in the Central Valley). The core cities of the Bay Area are San Francisco, San Jose, and Oakland. Home to approximately 7.76 million people, Northern California's nine-county Bay Area contains many cities, towns, airports, and associated regional, state, and national parks, connected by a complex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Accel Partners
Accel, formerly known as Accel Partners, is an American venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional operating funds in London, India and China (through a partnership with International Data Group (IDG-Accel)). Accel has funded technology companies including Facebook, Slack, Dropbox, Atlassian, Flipkart, Supercell, Spotify, Etsy, Braintree/ Venmo, Vox Media, Lynda.com, Qualtrics, DJI, Cloudera, Jet.com, Ethos, GoFundMe, Vectra Networks Inc. FabHotels, BrowserStack, Vinculum Group, Instana, CleverTap, HopIn and Egyptian Instabug. History In 1983, Accel was founded by Arthur Patterson and Jim Swartz. The co-founders developed the firm's "Prepared Mind" investment philosophy based on the Louis Pasteur quote "Chance favors the prepared mind.", which requires "deep focus" and a disciplined and informed approach to investing. In 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Summit Partners
Summit Partners is an American private equity firm based in Boston, Massachusetts. The firm focuses on investing in technology, healthcare, life sciences and other growth industries. Background Summit Partners was founded in 1984 by Roe Stamps and Stephen Woodsum, who previously worked together at TA Associates. Greg Avis would also join as a co-founder shortly after. In 2000, the three co-founders handed over daily management of the firm to five partners. In 2015, the firm acquired Alydar Capital. It now operates as the public equity investment arm of Summit Partners. Summit Partners is headquartered in Boston with additional offices in Menlo Park, London and Luxembourg. Business Overview Summit Partners has three main business lines, which are: * Growth & Venture * Credit * Public Equity The firm typically invests in later-stage companies that have already been established with the objective of providing further growth. Its private equity investments ty ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Series A Round
A series A round (also known as series A financing or series A investment) is the name typically given to a company's first significant round of venture capital financing. The name refers to the class of preferred stock sold to investors in exchange for their investment. It is usually the first series of stock after the common stock and common stock options issued to company founders, employees, friends and family and angel investors. Series A rounds are traditionally a critical stage in the funding of new companies. Series A investors typically purchase 10% to 30% of the company. The capital raised during a series A is usually intended to capitalize the company for 6 months to 2 years as it develops its products, performs initial marketing and branding, hires its initial employees, and otherwise undertakes early stage business operations. It may be followed by more rounds ( Series B, Series C, etc). Sources of capital Because there are no public exchanges listing their ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, artificial intelligence, and Computer hardware, consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's List of most valuable brands, most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet Inc., Alphabet is considered one of the Big Tech, Big Five American information technology companies, alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Doctor of Philosophy, PhD students at Stanford University in California. Together they own about 14% of its publicl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Victoria Ransom
Victoria Ransom is a serial entrepreneur from New Zealand. She has developed three companies including Wildfire Interactive, a social marketing SaaS company, where Ransom was chief executive officer until it was sold to Google in 2012. Ransom currently resides in Palo Alto. Ransom was listed as one of ''Fortune's'' Most Powerful Women Entrepreneurs as well as one of their 40 under 40 in 2012. In 2015, she was named a Young Global Leader by the World Economic Forum. Education Ransom was raised on an asparagus farm in Scotts Ferry, near Bulls, New Zealand. In her final year at Whanganui Girls' College, she won a scholarship to attend international high school United World College in New Mexico. She then attended Macalester College, where she earned her BA in psychology and graduated ''summa cum laude'' in 1999. Ransom received her MBA from Harvard Business School in 2008. Career After graduating from Macalester, Ransom moved to London where she worked as a business consulta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Startup Company
A startup or start-up is a company or project undertaken by an entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship refers to all new businesses, including self-employment and businesses that never intend to become registered, startups refer to new businesses that intend to grow large beyond the solo founder. At the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to be successful and influential.Erin Griffith (2014)Why startups fail, according to their founders Fortune.com, 25 September 2014; accessed 27 October 2017 Actions Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will begin market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate their business models. The startup process can take a long period of time (by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
