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Werner Reinartz
Werner Josef Reinartz (born in 1963 in Langerwehe, Germany) is a German economist. Since 2007 he is a Professor of Retailing and Customer Management at the University of Cologne and the Director of the Center for Research in Retailing (IFH). Life and education Reinartz studied Agricultural Sciences at the Technical University of Munich and graduated in 1990 with a degree in Agricultural Engineering (Dipl.Ing. agr.). After completing his studies, he worked in international sales and marketing at Lorenz von Ehren in Hamburg, Germany. In 1994, he enrolled at Henley Management College, England, and graduated with a master's degree in Business Administration. His doctoral studies focusing on marketing took place from 1995 to 1999 at the University of Houston in the United States. His dissertation was one of the first academic research studies that dealt comprehensively and empirically with the topic 'Customer Lifetime Value'. While the previous belief in much of management writing w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Langerwehe
Langerwehe is a municipality in the Düren (district), district of Düren in the state of North Rhine-Westphalia, Germany. It is located approximately 10 km west of Düren. It is a twin town of Exmouth, United Kingdom. Nearby is Holzheim Castle (Langerwehe), Holzheim Castle, now a farm and riding stables. Notable People *Werner Reinartz (born 1963) - economist References Düren (district) {{Düren-geo-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Cologne
The University of Cologne () is a university in Cologne, Germany. It was established in 1388. It closed in 1798 before being re-established in 1919. It is now one of the largest universities in Germany with around 45,187 students. The University of Cologne is a member of the U15 (German universities), German U15 association of major research-intensive universities and was a university of excellence as part of the German Universities Excellence Initiative from 2012 to 2019. It is constantly ranked among top 20 German universities in the world rankings. The University of Cologne has 5 Clusters of Excellence: CECAD Cluster of Excellence for Aging Research, Cluster of Excellence ECONtribute: Markets & Public Policy, CEPLAS Cluster of Excellence for Plant Sciences, ML4Q Cluster of Excellence Matter and Light for Quantum Information and DYNAVERSE Cluster of Excellence. As of 2025, among its notable alumni, faculty and researchers are 5 List of Nobel laureates, Nobel Laureates, 11 Le ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technical University Of Munich
The Technical University of Munich (TUM or TU Munich; ) is a public research university in Munich, Bavaria, Germany. It specializes in engineering, technology, medicine, and applied and natural sciences. Established in 1868 by King Ludwig II of Bavaria, the university now has additional campuses in Garching, Freising, Heilbronn, Straubing, and Singapore, with the Garching campus being its largest. The university is organized into seven schools, and is supported by numerous research centers. It is one of the largest universities in Germany, with 52,931 students and an annual budget of €1,892.9 million including the university hospital. A ''University of Excellence'' under the German Universities Excellence Initiative, TUM is among the leading universities in the European Union. Its researchers and alumni include 18 Nobel laureates and 24 Leibniz Prize winners. History 19th century In 1868, King Ludwig II of Bavaria founded the ''Polytechnische Schule München'' w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Henley Management College
Henley Business School is a business school which is affiliated with the University of Reading. It was formed by merging the previously independent Henley Management College (formerly the Administrative Staff College) with the existing business school of the University of Reading. As a result of the merger it now occupies two sites: Greenlands Campus, near the town of Henley-on-Thames, the original site of the Henley Management College, and Whiteknights Campus in Reading. As of 2020 the school had triple accreditation by EQUIS, AMBA and the AACSB. History 1945-1981 The Administrative Staff College was set up in 1945 at Henley-on-Thames as the civilian equivalent of the military staff colleges. It offered short courses in problems of advanced management. The college was offered the use of Greenlands by the 3rd Viscount Hambledon in 1946, and was bought outright from the family in 1952. In its early years, the college was influenced by the management consultant and writer L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Houston
The University of Houston (; ) is a Public university, public research university in Houston, Texas, United States. It was established in 1927 as Houston Junior College, a coeducational institution and one of multiple junior colleges formed in the first decades of the 20th century. In 1934, HJC was restructured as a four-year degree-granting institution and renamed University of Houston. In 1977, it became the founding member of the University of Houston System. Today, Houston is the List of universities in Texas by enrollment, university in Texas, awarding 11,350 degrees in 2024. As of 2024, it has a worldwide alumni base of 331,672. The university consists of fifteen colleges and an interdisciplinary honors college offering some 310-degree programs and enrolls approximately 37,000 undergraduate and 8,600 graduate students. The university's campus, which is primarily in southeast Houston, spans , with the inclusion of its two instructional sites located in Sugar Land and Katy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Lifetime Value
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit contributed to the whole future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques. Customer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship. Customer lifetime value is an important concept in that it encourages firms to shift their focus from quarterly profits to the long-term health of their customer relationships. Customer lifetime value is an important metric because it represents an upper limit on spending to acquire new customers.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Insead
INSEAD ( ; French: ''Institut européen d'administration des affaires'') is a non-profit business school with locations in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE) and North America (San Francisco, USA). As a graduate-only business school, INSEAD offers a full-time Master of Business Administration, an Executive MBA (EMBA), an Executive Master in Finance, a Master in Management, an Executive Master in Change, a PhD in management, a Business Foundations post-graduate certificate and a variety of Executive education programmes. History INSEAD was founded in 1957 by venture capitalist Georges Doriot, Claude Janssen, and Olivier Giscard d'Estaing. Original seed money was provided by the Paris Chamber of Commerce. The school was originally based in the Château de Fontainebleau before locating to its current Europe Campus in 1967. The original name of the school was "Institut Européen d'Administration des Affair ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Relationship Management
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many services come with a softphone), email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to better cater to their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Transformation
Digital transformation (DT) is the process of adoption and implementation of digital technology by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format. The goal for its implementation is to increase value through innovation, invention, improved customer experience and efficiency. Focusing on efficiency and costs, the Chartered Institute of Procurement & Supply (CIPS) defines "digitalisation" as However, since there are no comprehensive data sets on digital transformation at the macro level, the overall effect of digital transformation is still (), too early to comment. While there are approaches which see digital transformation as an opportunity to be seized quickly if the dangers of delay are to be avoided, a useful incremental approach to transformation called discovery-driven planning (DDP) has been proven to help solve digital challenges, especially for traditional ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frankfurter Allgemeine Zeitung
The (; ''FAZ''; "Frankfurt General Newspaper") is a German newspaper founded in 1949. It is published daily in Frankfurt and is considered a newspaper of record for Germany. Its Sunday edition is the ''Frankfurter Allgemeine Sonntagszeitung'' (; ''FAS''). The paper runs its own network of correspondents. Its editorial policy is not determined by a single editor, but cooperatively by four editors. History The first edition of the ''FAZ'' appeared on 1 November 1949; its founding editors were Hans Baumgarten, Erich Dombrowski, Karl Korn, Paul Sethe and Erich Welter. Welter acted as editor until 1980. Some editors had worked for the moderate '' Frankfurter Zeitung'', which had been banned in 1943. However, in their first issue, the ''FAZ'' editorial expressly refuted the notion of being the earlier paper's successor, or of continuing its legacy: Until 30 September 1950, the ''FAZ'' was printed in Mainz. Traditionally, many of the headlines in the ''FAZ'' were styled in bl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Living People
Purpose: Because living persons may suffer personal harm from inappropriate information, we should watch their articles carefully. By adding an article to this category, it marks them with a notice about sources whenever someone tries to edit them, to remind them of WP:BLP (biographies of living persons) policy that these articles must maintain a neutral point of view, maintain factual accuracy, and be properly sourced. Recent changes to these articles are listed on Special:RecentChangesLinked/Living people. Organization: This category should not be sub-categorized. Entries are generally sorted by family name In many societies, a surname, family name, or last name is the mostly hereditary portion of one's personal name that indicates one's family. It is typically combined with a given name to form the full name of a person, although several give .... Maintenance: Individuals of advanced age (over 90), for whom there has been no new documentation in the last ten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
