WHQG-FM
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WHQG-FM
WHQG (102.9 FM, "102.9 The Hog") is a commercial radio station in Milwaukee, Wisconsin. It airs a mainstream rock radio format and is owned by Saga Communications, operating as part of its Milwaukee Radio Group. WHQG is a Class B FM station, with an effective radiated power (ERP) of 50,000 watts, the maximum for most Milwaukee-area stations. The studios, which are shared with WHQG's four sister stations, along with the transmitter tower, are on West McKinley Avenue, on the city's west side. History Top 40 and soft AC (1962–1972) The station signed on the air on April 22, 1962, as WRIT-FM, co-owned with WRIT (1340 AM, now WJOI). The stations simulcasted a Top 40 format. In 1971, 102.9 split from the simulcast, becoming WFWO-FM ("For Women Only"). WFWO played soft adult contemporary music. Country (1972–1987) The station flipped to country music as WBCS on October 1, 1972. WBCS found success with the format, as they were the only country station in the market at the ti ...
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WLDB
WLDB (93.3 FM broadcasting, FM "B93.3 FM") is a commercial radio, commercial radio station in Milwaukee, Milwaukee, Wisconsin. It is owned and operated by the Milwaukee Radio Alliance, a partnership between Times-Shamrock Communications and Willie Davis (defensive end), All Pro Broadcasting. WLDB airs an adult contemporary radio format, switching to Christmas music for much of November and December. Its radio studio, studios are on Good Hope Road in Menomonee Falls, Wisconsin, Menomonee Falls. WLDB has an effective radiated power (ERP) of 16,000 watts. The transmitter site is in Milwaukee's North Side off Humboldt Boulevard near Estabrook Park and the Milwaukee River. History Early years (1958–1973) In 1958, WQFM sign-on, signed on the air. The station had various formats in its early years, including classical music, big band music, jazz and ethnic programming, before the station tried an broadcast automation, automated Top 40 format. Rock (1973–1996) Starting in 19 ...
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Mainstream Rock
Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent a cross between classic rock, active rock and alternative rock on the programming spectrum, in that they play more classic rock songs from the 1970s and 1980s and fewer songs from emerging acts than active rock and alternative rock stations, and only rarely play songs on the softer edge of the classic rock format or the harder edge of the active rock format. They program a balanced airplay of tracks found on active rock, alternative rock and classic rock playlists, but the music playlist tends to focus on charting hard rock music from the 1970s through the 2000s. Mainstream rock is the true successor to the widespread album-oriented rock (AOR) format created in the 1970s. However, mainstream rock can be used as a modernized update of classic rock if any radio station playlist has to cut back on ...
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Album-oriented Rock
Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the late 1960s that focuses on the full repertoire of rock albums and is currently associated with classic rock. US radio stations dedicated to playing album tracks by rock artists from the hard rock and progressive rock genres initially established album-oriented radio. In the mid-1970s, AOR was characterized by a layered, mellifluous sound and sophisticated production with considerable dependence on melodic hooks. The AOR format achieved tremendous popularity in the late 1960s to the early 1980s through research and formal programming to create an album rock format with great commercial appeal. From the early 1980s onward, the abbreviation AOR transitioned from "album-oriented radio" to "album-oriented rock", meaning radio stations specialized in classic rock recorded during the late 1960s and 1970s. The term is also commonly conflated with " adult-or ...
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WMIL-FM
WMIL-FM (106.1 MHz) is a commercial radio station licensed to Waukesha, Wisconsin, and serving the Greater Milwaukee and Southeast Wisconsin radio market. It carries a country music radio format and is owned by iHeartMedia, Inc. The studios and offices are on West Howard Avenue in the Milwaukee suburb of Greenfield. WMIL-FM has an effective radiated power (ERP) of 12,000 watts. The transmitter site is in Milwaukee's North Side off Humboldt Boulevard near Estabrook Park and the Milwaukee River. WMIL-FM broadcasts in the HD Radio hybrid format. The HD2 digital subchannel formerly aired alternative rock from the 1990s and 2000s as "Alt 2K". History WAUX-FM, WAUK-FM On January 1, 1962, the station signed on as WAUX-FM, the FM sister station to WAUX (1510 AM). The stations were owned by the Waukesha Broadcasting Company. At the time, WAUX-FM’s effective radiated power was 3,800 watts, a fraction of its current output. Because WAUX was a daytimer, the two stations si ...
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WRIT-FM
WRIT-FM (95.7 MHz "BIG FM") is a radio station in Milwaukee, Wisconsin, owned by iHeartMedia, Inc. It carries a classic hits radio format, switching to Christmas music for much of November and December. The rest of the year, WRIT focuses on hits from the 1980s and 1990s, along with a few '60s, '70s and early 2000s titles. WRIT is used as an overflow for sports coverage when there are conflicts on co-owned sports radio station WRNW. WRIT-FM is a Class B FM station, with an effective radiated power (ERP) of 34,000 watts. Its transmitter is on West Capitol Drive near North Port Washington Avenue in Glendale. The studios are on Howard Avenue in the Milwaukee suburb of Greenfield. History The station signed on the air on May 10, 1961, as WMIL-FM. It initially aired a country music–polka format, simulcasting full-time with sister station WMIL (1290 AM). Following the purchase of both stations by Malrite Broadcasting, on May 12, 1968, the ethnic and polka music programming ...
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Country Music
Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is primarily focused on singing Narrative, stories about Working class in the United States, working-class and blue-collar worker, blue-collar American life. Country music is known for its ballads and dance tunes (i.e., "Honky-tonk#Music, honky-tonk music") with simple form, folk lyrics, and harmonies generally accompanied by instruments such as banjos, fiddles, harmonicas, and many types of guitar (including acoustic guitar, acoustic, electric guitar, electric, steel guitar, steel, and resonator guitar, resonator guitars). Though it is primarily rooted in various forms of American folk music, such as old-time music and Appalachian music, many other traditions, including African-American, Music of Mexico, Mexican, Music of Ireland, Irish, and ...
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Soft Adult Contemporary
Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm and rock influence. Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, abstains from profanity or complex lyricism, and is most commonly used as background music in heavily-frequented family areas such as supermarkets, shopping malls, convention centers, or restaurants. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure. ...
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Top 40
In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or " contemporary hit radio" is also a radio format. History According to producer Richard Fatherley, Todd Storz was the inventor of the format, at his radio station KOWH in Omaha, Nebraska. Storz invented the format in the early 1950s, using the number of times a record was played on jukeboxes to compose a weekly list for broadcast. The format was commercially successful, and Storz and his father Robert, under the name of the Storz Broadcasting Company, subsequently acquired other stations to use the new Top 40 format. In 1989, Todd Storz was inducted into the Nebraska Broadcasters Association Hall of Fame. The term "Top 40", describing a radio format, appeared in 1960. The Top 40, whether surveyed by a radio station or a p ...
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Simulcast
Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously). For example, Absolute Radio is simulcast on both AM and on satellite radio. Likewise, the BBC's Prom concerts were formerly simulcast on both BBC Radio 3 and BBC Television. Another application is the transmission of the original-language soundtrack of movies or TV series over local or Internet radio, with the television broadcast having been dubbed into a local language. Yet another is when a sports game, such as Super Bowl LVIII, is simulcast on multiple television networks at the same time. In the case of Super Bowl LVIII, the game's main broadcast channel was CBS, but viewers could watch it on other CBS-owned television channels or streaming services as well; Nickelodeon and Paramount+ showed the English-language broadcast, ...
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Sign-on
A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonwealth countries except Canada), which is the sequence of operations involved when a radio or television station shuts down its transmitters and goes off the air for a predetermined period; generally, this occurs during the overnight hours although a broadcaster's digital specialty or sub-channels may sign-on and sign-off at significantly different times than its main channels. Like other television programming, sign-on and sign-off sequences can be initiated by a broadcast automation system, and automatic transmission systems can turn the carrier signal and transmitter on/off by remote control. Sign-on and sign-off sequences have become less common due to the increasing prevalence of 24/7 broadcasting. However, some national broadcasters continue the pra ...
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Transmitter
In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of signal transmission to a radio receiver. The transmitter itself generates a radio frequency alternating current, which is applied to the Antenna (radio), antenna. When excited by this alternating current, the antenna Electromagnetic radiation, radiates radio waves. Transmitters are necessary component parts of all electronic devices that communicate by radio communication, radio, such as radio broadcasting, radio (audio) and television broadcasting stations, cell phones, walkie-talkies, Wireless LAN, wireless computer networks, Bluetooth enabled devices, garage door openers, two-way radios in aircraft, ships, spacecraft, radar sets and navigational beacons. The term ''transmitter'' is usually limited to equipment that generates radio waves fo ...
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Sister Station
In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and sometimes one station is on the AM band while another is on the FM band. Conversely, several types of sister-station relationships exist in television; stations in the same city will usually be affiliated with different television networks (often one with a major network and the other with a secondary network), and may occasionally shift television programs between each other when local events require one station to interrupt its network feed. Sister stations in separate (but often nearby) cities owned by the same company may or may not share a network affiliation. For example, WNYW and WWOR-TV, in New York City and Secaucus, New Jersey, are both owned by Fox Corporation. WNYW is a Fox owned-and-operated station; WWOR-TV is a MyNetworkTV ow ...
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