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VigLink
VigLink is a San Francisco-based, outbound-traffic monetization service for publishers, Internet forum, forums, and bloggers. VigLink specializes in in-text advertising and marketing. VigLink CEO Oliver Roup founded the company in March 2009. In 2012, Oliver Roup reported VigLink was working on 5 billion webpage, pages per month. As of November 2014, VigLink has raised $27.34 million and is working with 63,000 online retailers including EBay, Target Corporation, Target, Amazon.com, and Wal-Mart. Service VigLink's content monetization solution connects potential consumers to products by hyperlinking particular Index term, keywords in a website's content. The company's technology, VigLink Insert, scans a page for words that could be potentially profitable to the publisher of the page, and connects the keyword with a product from an affiliate program. The publisher is paid when a reader clicks a link contained in the content to buy or learn more about a service or product. VigLin ...
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Oliver Roup
Oliver Roup is an entrepreneur and computer scientist originally from Toronto, Ontario, Canada. Roup is the founder and CEO of the content monetization service VigLink. Professional and educational background Before founding VigLink, Roup worked at Microsoft where he was responsible for directing products for media properties like Xbox Live Marketplace, Zune Marketplace, and MSN Entertainment. He has also served in roles at Echo networks, Paul Allen's Vulcan Inc., the BBC’s iPlayer, and the Founders Fund. Some of his patents cover micro-transactions, media, and metadata. Roup founded VigLink, a service that connects web publishers and bloggers with affiliate marketing, affiliate advertising solutions, in 2009 and is the company’s current CEO. In a January 2012 interview with Idea Mensch, he was quoted as saying that the inspiration for VigLink came when he “wrote a crawler to count links to Amazon on the web and found that less than 50% were enrolled in the affiliate program ...
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Reddit
Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the site such as links, text posts, images, and videos, which are then voted up or down ("upvoted" or "downvoted") by other members. Posts are organized by subject into user-created boards called "subreddits". Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are unpaid volunteers. It is operated by Reddit, Inc., based in San Francisco. As of February 2025, Reddit is the List of most-visited websites, ninth-most-visited website in the world. According to data provided by Similarweb, 51.75% of the website traffic comes from the United St ...
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Outbrain
Outbrain is a web recommendation platform founded in 2006 by co-founder and Co-CEO Yaron Galai and co-founder, Chief Technology Officer and General Manager, Ori Lahav. The company is headquartered in New York City. In February 2024, Yaron Galai resigned. The company generates revenue for online publishers by displaying feeds of content and ads, or boxes of links, known as chumboxes, to pages within a website or mobile platform. Advertisers pay Outbrain on a pay-per-click basis and a portion of that revenue is shared with publishers. The quality of Outbrain's recommendations have been debated. Products Outbrain is a native advertising company. It uses targeted advertising to recommend articles, slideshows, blog posts, photos or videos to a reader. Some of the content recommended by Outbrain link to publisher's own content, while others link to other sites. , Outbrain's promoted articles are found on 108,121 websites. In 2020, Outbrain delivered an average of 10 billion recom ...
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Publishers
Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribution of printed works, such as books, comic books, newspapers, and magazines to the public. With the advent of digital information systems, the scope has expanded to include digital publishing such as e-books, digital magazines, websites, social media, music, and video game publishing. The commercial publishing industry ranges from large multinational conglomerates such as News Corp, Pearson, Penguin Random House, and Thomson Reuters to major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing, and academic and scientific publishing. Publishing is also undertaken by governments, civil society, and private companies ...
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JavaScript
JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior. Web browsers have a dedicated JavaScript engine that executes the client code. These engines are also utilized in some servers and a variety of apps. The most popular runtime system for non-browser usage is Node.js. JavaScript is a high-level, often just-in-time–compiled language that conforms to the ECMAScript standard. It has dynamic typing, prototype-based object-orientation, and first-class functions. It is multi-paradigm, supporting event-driven, functional, and imperative programming styles. It has application programming interfaces (APIs) for working with text, dates, regular expressions, standard data structures, and the Document Object Model (DOM). The ECMAScript standard does not include any input/output (I/O), such as netwo ...
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Monetization
Monetization ( also spelled monetisation in the UK) is, broadly speaking, the process of converting something into money. The term has a broad range of uses. In banking, the term refers to the process of converting or establishing something into legal tender. While it usually refers to the coining of currency or the printing of banknotes by central banks, it may also take the form of a promissory currency. The term "monetization" may also be used informally to refer to exchanging possessions for cash or cash equivalents, including selling a security interest, charging fees for something that used to be free, or attempting to make money on goods or services that were previously unprofitable or had been considered to have the potential to earn profits. And data monetization refers to a spectrum of ways information assets can be converted into economic value. Another meaning of "monetization" denotes the process by which the U.S. Treasury accounts for the face value of outstanding c ...
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IOS App Store
The App Store is an app marketplace developed and maintained by Apple, for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be downloaded on the iPhone, iPod Touch, or iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps. The App Store opened on July 10, 2008, with an initial 500 applications available. The number of apps peaked at around 2.2 million in 2017, but declined slightly over the next few years as Apple began a process to remove old or 32-bit apps. , the store features more than 1.8 million apps. While Apple touts the role of the App Store in creating new jobs in the "app economy" and claims to have paid over $155 billion to developers, the App Store has also attracted criticism from developers and government regulators that it operates a monopoly and that Apple's 30% cut of revenues f ...
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ITunes
iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating systems, and can be used to rip songs from CDs as well as playing content from dynamic, smart playlists. It includes options for sound optimization and wirelessly sharing iTunes libraries. iTunes was announced by Apple CEO Steve Jobs on January 9, 2001. Its original and main focus was music, with a library offering organization and storage of Mac users' music collections. With the 2003 addition of the iTunes Store for purchasing and downloading digital music, and a Windows version of the program, it became an ubiquitous tool for managing music and configuring other features on Apple's line of iPod media players, which extended to the iPhone and iPad upon their introduction. From 2005 on, Apple expanded its core music features with s ...
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VBulletin
vBulletin is a proprietary Internet forum software package sold by MH Sub I, LLC doing business as vBulletin (formerly Jelsoft Enterprises and vBulletin Solutions). It is written in PHP and uses a MariaDB or MySQL database server. Similar products include XenForo, WordPress, Joomla, Drupal, MyBB, and phpBB. History vBulletin was first launched in 2000 by James Limm and John Percival. Its successor, vBulletin 2, was released in 2001. A third version was launched in 2004. Internet Brands acquired the product from JelSoft in 2007. vBulletin 4 was released in late 2009. The StyleVars system was added to draw CSS variables directly from the vBulletin Template code. In July 2010, the BBC reported that there was a serious flaw in vBulletin software that allows anyone to easily access the database username and password. In October 2010, Internet Brands sued three former employees, just as their new competing software XenForo was to be launched, as well as a second lawsuit in t ...
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Venture Round
A venture round is a type of funding round used for venture capital financing, by which startup company, startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the primary stimuli for the development of new companies and technologies. Features Parties *Founders or Project stakeholder, stakeholders. Introduce companies to investors. *A lead investor, typically the best known or most aggressive venture capital firm that is participating in the investment, or the one contributing the largest amount of cash. The lead investor typically oversees most of the negotiation, legal work, due diligence, and other formalities of the investment. It may also introduce the company to other investors, generally in an informal unpaid capacity. *Co-investors, other major investors who contribute alongside the lead investor. *Follow-on or piggyback investors. Typically angel investors, high-net worth ...
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Startup Company
A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses that do not intend to Initial public offering, go public, startups are new businesses that intend to grow large beyond the solo-founder. During the beginning, startups face high uncertainty and have high rates of failure, but a minority of them do go on to become successful and influential, such as unicorn (finance), unicorns.Erin Griffith (2014)Why startups fail, according to their founders, Fortune.com, 25 September 2014; accessed 27 October 2017 Actions Startups typically begin by a founder (solo-founder) or co-founders who have a way to solve a problem. The founder of a startup will do the market validation by problem interview, solution interview, and building a minimum viable product (MVP), i.e. a prototype, to develop and validate thei ...
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Reid Hoffman
Reid Garrett Hoffman (born August 5, 1967) is an American internet entrepreneur, venture capitalist, podcaster, and author. Hoffman is the co-founder and former executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking. He is also chairman of venture capital firm Village Global, a co-founder of Inflection AI, a co-founder of Manas AI, and a board member at Arc Institute. Hoffman has been an influential figure in political circles, being a member of the Bilderberg Group since at least 2011 and the Council on Foreign Relations since 2015. He has actively participated in political funding and advocacy, contributing to various campaigns and organizations, and has been a vocal proponent of democratic institutions and humanism in technological innovation. As of 2025, ''Forbes'' estimates his net worth to be $2.6 billion. Early life and education Hoffman was born on August 5, 1967, in Palo Alto, California. He was a year old whe ...
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