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Views (social Media)
Social media measurement, also called social media controlling, is the management practice of evaluating successful social media communications of brands, companies, or other organizations. Key performance indicators may be measured by extracting information from social media channels, such as blogs, wikis, micro-blogs such as Twitter, social networking sites, or video/photo sharing websites, forums from time to time. It is also used by companies to gauge current trends in the industry. The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand. Some other social media metrics include share of voice, owned mentions, and earned mentions. The social media measurement process starts with defining a goal that needs to be achieved and defining the expected outcome of the process. The expecte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Management
In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of Resource management, resources and an assessment of the internal and external Market environment, environments in which the organization operates.qn, date=June 2018 Strategic management provides overall direction to an enterprise and involves specifying the organization's goal, objectives, developing policy, policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback, feedback loop to monitor execution and to inform the next round of planning. Michael Porter identifies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale". The seller, or the provider of the goods or services, completes a sale in an interaction with a ''buyer'', which may occur at the point of sale or in response to a purchase order from a customer. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web. Site frequently updated. Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as ''Google Analytics for Mobile Apps''. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery—a feature previously only available with the enterprise GA 360. This ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sprout Social
Sprout Social, Inc. is a social media management platform founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung. Sprout is a public company headquartered in Chicago, Illinois, IL. History Sprout Social, Inc. was founded in April 2010. The company has raised a total of $60 million, including a $1 million initial funding round in 2010 led by Lightbank, $10 million in Series B funding from New Enterprise Associates (NEA) in February 2011, and $42 million in Series C funding from Goldman Sachs, Goldman Sachs Investment Partners and NEA. In November 2011, Sprout released S2, the second generation of the platform that is the basis of the current model. This release included customizable dashboards tailored to each user's social media responsibilities, support for multiple users, iPhone functionality, various options for strategic partner integrations, and more. In April 2015, Sprout released Spanish and Portuguese language support. In August 2015, Sprout launc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hootsuite
Hootsuite is a Online presence management, social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard (web administration), dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok. Based in Vancouver, Hootsuite has over 1,000 staff members in 13 locations, including Toronto, London, Paris, Sydney, Bucharest, Milan, Luxembourg City, Luxembourg and Mexico City. The company has more than 16 million users in over 175 countries. History In 2008, Holmes needed a tool to manage multiple social media networks at his digital services agency, Invoke Media."Ivan Fernandes, MediaCo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Natural Language Processing
Natural language processing (NLP) is a subfield of computer science and especially artificial intelligence. It is primarily concerned with providing computers with the ability to process data encoded in natural language and is thus closely related to information retrieval, knowledge representation and computational linguistics, a subfield of linguistics. Major tasks in natural language processing are speech recognition, text classification, natural-language understanding, natural language understanding, and natural language generation. History Natural language processing has its roots in the 1950s. Already in 1950, Alan Turing published an article titled "Computing Machinery and Intelligence" which proposed what is now called the Turing test as a criterion of intelligence, though at the time that was not articulated as a problem separate from artificial intelligence. The proposed test includes a task that involves the automated interpretation and generation of natural language ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Semantic Analysis (linguistics)
In linguistics, semantic analysis is the process of relating syntactic structures, from the levels of words, phrases, clauses, sentence (linguistics), sentences and paragraphs to the level of the writing as a whole, to their language-independent meaning (linguistics), meanings. It also involves removing features specific to particular linguistic and cultural contexts, to the extent that such a project is possible. The elements of idiom and figure of speech, figurative speech, being cultural, are often also converted into relatively invariant meanings in semantic analysis. Semantics, although related to pragmatics, is distinct in that the former deals with word or sentence choice in any given context (language use), context, while pragmatics considers the unique or particular meaning derived from context or tone. To reiterate in different terms, semantics is about universally coded meaning, and pragmatics, the meaning encoded in words that is then interpreted by an audience. Sema ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Crawlers
Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spidering''). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which indexes the downloaded pages so that users can search more efficiently. Crawlers consume resources on visited systems and often visit sites unprompted. Issues of schedule, load, and "politeness" come into play when large collections of pages are accessed. Mechanisms exist for public sites not wishing to be crawled to make this known to the crawling agent. For example, including a robots.txt file can request bots to index only parts of a website, or nothing at all. The number of Internet pages is extremely large; even t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Network
Social media are interactive technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the social media organization. * Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access social media through web-based apps or custom apps on mobile devices. These interactive platforms allow individuals, communities, and organizati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication Channel
A communication channel refers either to a physical transmission medium such as a wire, or to a logical connection over a multiplexed medium such as a radio channel in telecommunications and computer networking. A channel is used for information transfer of, for example, a digital bit stream, from one or several '' senders'' to one or several '' receivers''. A channel has a certain capacity for transmitting information, often measured by its bandwidth in Hz or its data rate in bits per second. Communicating an information signal across distance requires some form of pathway or medium. These pathways, called communication channels, use two types of media: Transmission line-based telecommunications cable (e.g. twisted-pair, coaxial, and fiber-optic cable) and broadcast (e.g. microwave, satellite, radio, and infrared). In information theory, a channel refers to a theoretical ''channel model'' with certain error characteristics. In this more general view, a storag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privacy
Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of appropriate use and Information security, protection of information. Privacy may also take the form of bodily integrity. Throughout history, there have been various conceptions of privacy. Most cultures acknowledge the right of individuals to keep aspects of their personal lives out of the public domain. The right to be free from unauthorized invasions of privacy by governments, corporations, or individuals is enshrined in the privacy laws of many countries and, in some instances, their constitutions. With the rise of technology, the debate regarding privacy has expanded from a bodily sense to include a digital sense. In most countries, the right to digital privacy is considered an extension of the original right to privacy, and many count ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transparency (other)
Transparency, transparence or transparent most often refer to: * Transparency (optics), transmitting light (Note: Many of the articles listed below use "transparency" metaphorically, meaning that everything is visible, nothing is hidden.) Transparency may also refer to: Literal uses * Transparency (photography), a transparent photograph * Transparency (projection), for use with an overhead projector * Electromagnetically induced transparency Animals and plants * Fish species: ** Asiatic glassfish ** Transparent goby * White Transparent, a cultivar of apple Arts, entertainment, and media Music Groups and labels * Transparency (record label), North America * Transparent (band), New York, US Albums * ''Transparency'', by the Herb Robertson Quintet, 1985 * ''Transparent'', by Coil, 1984 * ''Transparent'', by LaRue 2001 * ''Transparente'', by Mariza, 2005 * ''Transparence'', by Markize, 2007 Songs * "Transparency", by PartyNextDoor from the 2016 album '' PartyNextDoor 3'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
