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Sprout Social, Inc. is a social media management platform founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung. Sprout is a public company headquartered in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, IL.


History

Sprout Social, Inc. was founded in April 2010. The company has raised a total of $60 million, including a $1 million initial funding round in 2010 led by Lightbank, $10 million in Series B funding from New Enterprise Associates (NEA) in February 2011, and $42 million in Series C funding from Goldman Sachs Investment Partners and NEA. In November 2011, Sprout released S2, the second generation of the platform that is the basis of the current model. This release included customizable dashboards tailored to each user's social media responsibilities, support for multiple users, iPhone functionality, various options for strategic partner integrations, and more. In April 2015, Sprout released Spanish and Portuguese language support. In August 2015, Sprout launched Bambu by Sprout Social, an employee advocacy platform. Bambu enables organizations to curate selected content for employees to read and share using their personal LinkedIn, Twitter, and Facebook profiles. In March 2016, Sprout launched Landscape by Sprout Social, a free tool that resizes images for seven social networks and custom sizes.


Partnerships and integrations

Sprout Social partnerships include: * Facebook Marketing Partner (since July 2012) * Twitter Official Partner (since November 2012) * Google+ Pages Third-Party Management Tool Certification (since May 2013) * LinkedIn Company Page Partner (since September 2015) * Founding member of Instagram Partner Program (since November 2015) * TikTok Marketing Partner https://sproutsocial.com/integrations/tiktok/ In November 2015, Sprout partnered with Twitter to relive Twitter's Official Partner Program and worked with Twitter to pursue further solutions for social customer care. In addition, Sprout Social integrates with: * Zendesk * UserVoice


See also

*
Social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for b ...
* Social media analytics *
Digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...
*
Hootsuite Hootsuite is a Online presence management, social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard (web administration), dashboard, and supports social network integrations for T ...


References


External links

* {{Finance links , name = Sprout Social, Inc. , symbol = SPT , reuters = SPT.O , bloomberg = SPT:US , sec_cik = 1517375 , yahoo = SPT , google = SPT:NASDAQ Companies based in Illinois American social networking websites Companies based in Chicago Email marketing software Internet properties established in 2010 Social media management platforms Companies listed on the Nasdaq