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Video Research
is a Japanese marketing research company conducting audience measurement for television and radio. Since its foundation in 1962, Video Research has created its own nationwide network of branch offices and founded two international subsidiaries. Video Research USA, Inc. was founded in April 1998 and Video Research International (Thailand) Ltd. in January 2002. Advertising giant Dentsu owns 34% of the company. Controversies Video Research sued an unnamed former Nippon Television JOAX-DTV (channel 4), branded as , is the flagship station of the Nippon News Network and the Nippon Television Network System, owned-and-operated by the which is a subsidiary of the certified broadcasting holding company , itself a listed su ... producer in 2005 for damages. The case ended in an amicable, court-recommended settlement. References External linksOfficial website of Video Research Market research companies Dentsu Audience measurement Japanese companies established in 1962 Mar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dentsu
Dentsu Inc. ( ja, 株式会社電通 ''Kabushiki-gaisha Dentsū'' or 電通 ''Dentsū'' for short) is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues. Dentsu does business with almost every major institution in Japan, accounting for about 28 percent of the national advertising budget. Its connections to the government are so tight that ''The New York Times'' referred to Dentsu as "the unofficial communications department of the governing Liberal Democratic Party", and it has also been likened to the CIA on account of its reach. History Dentsu was originally established as and by Hoshiro Mitsunaga. In 1906, Telegraphic Service Co. became . The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communicati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of ind ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nippon Television
JOAX-DTV (channel 4), branded as , is the flagship station of the Nippon News Network and the Nippon Television Network System, owned-and-operated by the which is a subsidiary of the certified broadcasting holding company , itself a listed subsidiary of The Yomiuri Shimbun Holdings, Japan's largest media conglomerate by revenue and the second largest behind Sony. Nippon Television Holdings forms part of Yomiuri's main television broadcasting arm alongside Kansai region flagship Yomiuri Telecasting Corporation, which owns a 6.4% share in the company. Nippon TV's studios are located in the Shiodome area of Minato, Tokyo, Japan and its transmitters are located in the Tokyo Skytree. Broadcasting terrestrially across Japan, the network is sometimes contracted to , and abbreviated as "NTV" or "AX". It is also the first commercial TV station in Japan, and it has been broadcasting on Channel 4 since its inception. Nippon Television is the home of the syndication networks NNN ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research Companies
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy * Marketplace, a physical marketplace or public market Geography * Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama Brands or enterprises *The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets * Agricultural marketing * Emerging market * Energy market * Financial market *Foreign exchange market * Grey market, commodity trade outside of original producer's distribution channel * Media market, geographic area with mostly the same set of media outlets *Niche market * Open market, a free trade economy; the antonym ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine ''who'' is listening rather than just ''how many'' people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research. Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small. Methods Diaries The diary was one of the first methods of recording information. However, this is prone to mistakes and forgetfulness, as well as subjectivity. Data is also collected down to the level of listener opinion of ind ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Japanese Companies Established In 1962
Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspora, Japanese emigrants and their descendants around the world * Japanese citizens, nationals of Japan under Japanese nationality law ** Foreign-born Japanese, naturalized citizens of Japan * Japanese writing system, consisting of kanji and kana * Japanese cuisine, the food and food culture of Japan See also * List of Japanese people * * Japonica (other) * Japonicum * Japonicus This list of Latin and Greek words commonly used in systematic names is intended to help those unfamiliar with classical languages to understand and remember the scientific names of organisms. The binomial nomenclature used for animals and plants i ... * Japanese studies {{disambiguation Language and nationality disambiguation pages ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
