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Vector Direct
Vector Direct was a direct response television company showing longform infomercials on the Freeview, Virgin Media cable service and Sky Digital platforms in the United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan .... Sources Vector Direct Home Page Television channels in the United Kingdom Defunct television channels in the United Kingdom {{UK-tv-channel-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Response Television
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most commonly a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercials
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freeview (UK)
Freeview is the United Kingdom's sole Digital terrestrial television in the United Kingdom, digital terrestrial television platform. It is operated by Digital UK Ltd and DTV Services Ltd, a joint venture between the BBC, ITV plc, ITV, Channel 4, Channel 5 (British TV channel), Channel 5 and Sky (company), Sky. It was launched on 30 October 2002, taking over the licence from ITV Digital which collapsed that year. The service provides consumer access via an Television antenna, aerial to the Digital terrestrial television in the United Kingdom#The multiplexes, seven DTT multiplexes covering the United Kingdom. As of July 2020, it has 85 TV channels, 26 digital radio channels, 10 HD channels, six text services, 11 streamed channels, and one interactive channel. Delivery of standard-definition television and radio is labelled Freeview, while delivery of HDTV is called Freeview HD. Reception of Freeview requires a DVB-T/DVB-T2 Tuner (television), tuner, either in a separate set-top b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Media
Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint venture between Liberty Global and Telefónica. Virgin Media owns and operates its own fibre-optic cable network in the United Kingdom, although in most areas optical fibre does not reach customer premises, instead going to a nearby street cabinet to provide a fibre to the cabinet service. As of 31 December 2012, it had a total of approximately 4.8 million cable customers, of whom around 3.79 million were supplied with its television services ( Virgin TV), around 4.2 million with broadband internet services and around 4.1 million with fixed-line telephony services. At the same date, it had around 3 million mobile telephony customers. Since the acquisition of Smallworld Cable in 2014, Virgin Media is the main cable provider in the UK, with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sky Digital (UK & Ireland)
Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group and from 2018 onwards, part of Comcast. It is the UK's largest pay-TV broadcaster with 12.7 million customers as of the end of 2019 for its digital satellite TV platform. Sky's flagship products are Sky Q and the internet-based Sky Glass, and its flagship channels are Sky Showcase, Sky Sports and Sky Atlantic. Formed as British Sky Broadcasting (BSkyB) in November 1990 through the merger of Sky Television and British Satellite Broadcasting, it grew into a major media company by the end of the decade, notably owning all the television broadcasting rights for the Premier League and almost all the domestic rights of Hollywood films. Following BSkyB's acquisition of Sky Italia and a majority interest in Sky Deutschland in 2014, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many List of islands of the United Kingdom, smaller islands within the British Isles. Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Channels In The United Kingdom
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports. Television became available in crude experimental forms in the late 1920s, but only after several years of further development was the new technology marketed to consumers. After World War II, an improved form of black-and-white television broadcasting became popular in the United Kingdom and the United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.Diggs-Brown, Barbara (2011''Strategic Public Relations: Audience Focused Practice''p. 48 In the mid-1960s, color broadcasting was introduced in the U.S. and most other developed countries. The availability of various types of archival stor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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