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VML (agency)
VML is an international marketing and communications company specializing in brand experience, commerce and technology, and customer experience. VML was formed from the merger of Wunderman Thompson and VMLY&R. It is a subsidiary of WPP plc, a multinational advertising and public relations holding company. VML employs more than 30,000 employees in 64 markets worldwide with principal offices in Kansas City, New York, and London. History VML was launched on October 17, 2023, when international advertising group WPP Group merged agencies VMLY&R and Wunderman Thompson. VMLY&R VMLY&R was formed in 2018 from the merger of VML and Y&R (Young & Rubicam). VML originally launched in 1992 under Kansas City advertising leaders John Valentine, Scott McCormick and Craig Ligibel, whose initials formed the company's name. The agency offered integrated online and offline advertising services, business consulting and software applications. In 1923, Young and Rubicam (Y&R) was established by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unlike regional branches or divisions, subsidiaries are considered to be distinct entities from their parent companies; they are required to follow the laws of where they are incorporated, and they maintain their own executive leadership. Two or more subsidiaries primarily controlled by same entity/group are considered to be sister companies of each other. Subsidiaries are a common feature of modern business, and most multinational corporations organize their operations via the creation and purchase of subsidiary companies. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, and Citigroup, which have subsidiaries involved in many different Industry (e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
VMLY&R
VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 merger of VML, founded in 1992, and Y&R, founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company. Before the merger with Wunderman Thompson, VMLY&R employed more than 13,000 employees in 80-plus offices worldwide with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney. On October 17, 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML (agency), VML. History Y&R In 1923, John Orr Young and Raymond Rubicam established a small advertising agency in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company. Soon the company moved into offices at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wunderman Thompson
Wunderman Thompson was a New York–based global marketing communications agency with 200 offices in 90 markets. It was part of international advertising group WPP Group (). Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman. On 17th October 2023, WPP announced the merger of Wunderman Thompson and VMLY&R into a new agency VML. On January 01, 2024, Wunderman Thompson ceased to exist. History J. Walter Thompson J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States. J. Walter Thompson was acquired by WPP in 1987. Wunderman In 1958, direct marketer Lester Wunderman, alongside his brother Irving Wunderman, and colleagues Ed Ricotta and Harry Kline, opened Wunderman, Ricotta & Klein (WRK). Founder Lester Wunderman is widely considered to be the creator of modern-day Direct Marketing—a term he first ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kansas City Metropolitan Area
The Kansas City metropolitan area is a bi-state metropolitan area anchored by Kansas City, Missouri. Its 14 counties straddle the border between the U.S. states of Missouri (9 counties) and Kansas (5 counties). With and a population of more than 2.2 million people, it is the second-largest metropolitan area centered in Missouri (after Greater St. Louis) and is the largest metropolitan area in Kansas, though Wichita is the largest metropolitan area centered in Kansas. Alongside Kansas City, Missouri, these are the suburbs with populations above 100,000: Overland Park, Kansas; Kansas City, Kansas; Olathe, Kansas; Independence, Missouri; and Lee's Summit, Missouri. Business enterprises and employers include Oracle (formerly Cerner Corp), AT&T Inc., AT&T, BNSF Railway, GEICO, Asurion, T-Mobile US, T-Mobile (formerly Sprint Corporation, Sprint), Black & Veatch, AMC Theatres, Citigroup, Garmin, Hallmark Cards, Macquarie Group, Waddell & Reed, H&R Block, General Motors Corporation, G ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London, England
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City, New York
New York, often called New York City (NYC), is the List of United States cities by population, most populous city in the United States, located at the southern tip of New York State on New York Harbor, one of the world's largest natural harbors. The city comprises boroughs of New York City, five boroughs, each coextensive with List of counties in New York, a respective county. The city is the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the United States by both population and urban area. New York is a global city, global center of financial center, finance and Economy of New York City, commerce, Culture of New York City, culture, high technology, technology, The Entertainment Capital of the World, entertainment and Media in New York City, media, Academy, academics, and List of cities by scientific output, scientific output, the The arts, arts and fashion capital, fashion, and, as hom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As Digital platform (infrastructure), digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, Email marketing, e-mail direct marketing, display a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WPP Plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, EssenceMediacom, Grey, Hill & Knowlton, Mindshare, Ogilvy, VML, Wavemaker, and WPP Media. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching for a listed company through which to build a worldwide marketing services company, bought a controlling stake. In 1986, WPP became the parent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Krispy Kreme
Krispy Kreme, Inc. (previously Krispy Kreme Doughnuts, Inc.) is an American multinational doughnut company and coffeehouse chain. Krispy Kreme was founded by Vernon Rudolph (1915–1973), who bought a yeast-raised recipe from a New Orleans chef, rented a building in 1937 in what is now historic Old Salem in Winston-Salem, North Carolina, and began selling to local grocery stores. Steady growth preceded an ambitious expansion as a public company in the period 2000 to 2016, which ultimately proved unprofitable. In 2016, the company returned to private ownership under JAB Holding Company, a private Luxembourg-based firm. In July 2021, Krispy Kreme became publicly traded again on the Nasdaq. The brand name is a deliberate non-standard spelling of "crispy cream", for marketing effect. History Early years In 1933, eighteen-year-old Vernon Rudolph, along with his brother Lewis Rudolph, began working for his uncle, Ishmael Armstrong, who owned a small general store in Paducah ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Breyers
Breyers is an ice cream and frozen dessert brand with headquarters in Englewood Cliffs, New Jersey. Since 1993, Breyers has been owned and managed by the British conglomerate, Unilever. Founded in 1866, Breyers is the oldest manufacturer of ice cream in the United States. Breyers makes products described as ice cream or as ''frozen dairy desserts''. Its products range from traditional dairy desserts to those for specialty diet concerns, such as sugar-free, gluten-free, dairy-free, and vegan. Breyers is one of the ten best-selling ice cream brands globally, and was fourth among American brands in 2022 with sales of $498 million. History In 1866, William A. Breyer began to produce and sell ice cream in Philadelphia, Pennsylvania. The ice cream was hand-cranked and made from cream, sugar, fruit, and nuts. He first sold it to his neighbors from his home, and later via horse and wagon on the streets of Philadelphia as demand for the product grew. By 1882, Breyer had five ic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Perrigo
Perrigo Company plc () is an American Irish-registered manufacturer of private label over-the-counter pharmaceuticals, and while 70% of Perrigo's net sales are from the U.S. healthcare system, Perrigo is legally headquartered in Ireland for tax purposes, which accounts for 0.60% of net sales. In 2013, Perrigo completed the sixth-largest US corporate tax inversion in history when it reregistered its tax status to Ireland to avoid U.S. corporate taxes. Perrigo maintains its corporate headquarters in Grand Rapids, Michigan, within Michigan State University's Grand Rapids Innovation Park. Perrigo engages in the acquisition (for repricing), manufacture, and sale of consumer healthcare products, generic prescription drugs, and active pharmaceutical ingredients (APIs), primarily in the United States, from its base in Ireland. On 21 December 2018, Perrigo suffered its biggest one-day share price fall in its history after the Irish Revenue Commissioners issued a tax claim against P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
