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Utusan Zaman
''Utusan Malaysia'' (Jawi alphabet, Jawi: اوتوسن مليسيا; English language, English: ''The Malaysian Tribune'' or simply ''Utusan'') is a Malaysian Malay language, Malay-language daily newspaper. Formerly owned by the Utusan Group, the newspaper is currently owned by Media Mulia. Distinctive for its blue masthead as its logo and trademark, ''Utusan Malaysia'' is the oldest Malay-language newspaper in Malaysia and the world. It was first published in Jawi script, Jawi in 1939 and became an influential medium for the people to voice out their opinions against British colonial rule in Malaya. Since 2018, the newspaper shifted its size from broadsheet to a tabloid format. In recent years, ''Utusan Malaysia'' went through a critical business period as its daily circulation and readership continued to decline, along with the deteriorating cash flow of its former parent company. Despite initial reports that the newspaper and its sister papers ''Mingguan Malaysia'', ''Kosmo!'' ...
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Logo Utusan Malaysia 2020
A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in ATF Garamond), as opposed to a ligature, which is two or more letters joined, but not forming a word. By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage, a company's logo is today often synonymous with its trademark or brand.Wheeler, Alina. ''Designing Brand Identity'' © 2006 John Wiley & Sons, Inc. (page 4) Etymology Douglas Harper's Online Etymology Dictionary states that the term 'logo' used in 1937 "probably a shortening of logogram". History Numerous inventions and techniques have contributed to the contemporary logo, inclu ...
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