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Umbrella Marketing
Umbrella marketing refers to the explicit use of umbrellas in marketing campaigns, a phenomenon in China. Forms The first high-profile case of umbrella marketing can be found in the 2017 Chinese Father's Day where Jingdong Mall utilised a 2015 online photo of a father and his son, causing a copyrights stir. Since then, there has been a rise in umbrella marketing through umbrella-sharing schemes. In March 2017 Molisan introduced its umbrella-sharing scheme through its WeChat service account in Guangzhou, initially releasing 1000 umbrellas in six underground stations. In May 2017 (e-umbrella) released its scheme in Shenzhen, releasing 500 umbrellas the first day. Like the widespread bike-sharing schemes in China, these umbrella schemes work with a deposit followed by a pay-as-you-go service. In August 2017 Mosun was established as an umbrella-sharing scheme in Shanghai, running across Shanghai's Line 2 Metro stations. In August 2017 Haier, the Chinese multinational consumer elec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Umbrella
An umbrella or parasol is a folding canopy supported by wooden or metal ribs that is mounted on a wooden, metal, or plastic pole. It is usually designed to protect a person against rain. The term ''umbrella'' is traditionally used when protecting oneself from rain, while ''parasol'' is used when protecting oneself from sunlight, though the terms continue to be used interchangeably. Often the difference is the material used for the canopy; some parasols are not waterproof, and some umbrellas are transparent. Umbrella canopies may be made of fabric or flexible plastic. There are also combinations of parasol and umbrella that are called ''en-tout-cas'' (French for "in any case"). Generally speaking, parasols and umbrellas are small, handheld, personal use items. Golf umbrellas are the biggest hand-portable umbrellas available. There are two types of umbrellas: completely collapsible umbrellas, which can be folded up into a small enough bag because of the supporting metal pole's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after India, representing 17.4% of the world population. China spans the equivalent of five time zones and Borders of China, borders fourteen countries by land across an area of nearly , making it the list of countries and dependencies by area, third-largest country by land area. The country is divided into 33 Province-level divisions of China, province-level divisions: 22 provinces of China, provinces, 5 autonomous regions of China, autonomous regions, 4 direct-administered municipalities of China, municipalities, and 2 semi-autonomous special administrative regions. Beijing is the country's capital, while Shanghai is List of cities in China by population, its most populous city by urban area and largest financial center. Considered one of six ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Father's Day
Father's Day is a day set aside for honoring one's father, as well as fatherhood, paternal bonds, and the influence of fathers in society. "Father's Day" complements similar celebrations honoring family members, such as Mother's Day and, in some countries, Siblings Day, and Grandparents' Day. The day is held on various dates across the world, and different regions maintain their own traditions of honoring fatherhood. In Catholic countries of Europe, it has been celebrated on 19 March as Saint Joseph's Day since the Middle Ages. In the United States, Father's Day was founded in the state of Washington (state), Washington by Sonora Smart Dodd in 1910. Father's Day is a recognized public holiday in Lithuania and some parts of Spain and was regarded as such in Italy until 1977. It is a Public holiday, national holiday in Estonia, Samoa, and equivalently in South Korea, where it is celebrated as Parents' Day. History For centuries, the Eastern Orthodox Church has appointed the sec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WeChat
WeChat or Weixin in Chinese ( zh, c=微信, p=Wēixìn , l=micro-message) is an instant messaging, social media, and mobile payment mobile app, app developed by Tencent. First released in 2011, it became the world's largest standalone mobile app in 2018 with over 1 billion monthly active users. The Chinese version of WeChat, Weixin, has been described as China's "app for everything" and a super-app because of its wide range of functions. WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, mobile payment, sharing of photographs and videos and location sharing. Accounts registered using Chinese phone numbers are managed under the Weixin brand, and their data is stored in mainland China and subject to Weixin's terms of service and privacy policy. Non-Chinese numbers are registered under WeChat, and WeChat users are subject to a more liberal terms of service and better privacy policy, and their data is st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bicycle-sharing System
A bicycle-sharing system, bike share program, public bicycle scheme, or public bike share (PBS) scheme, is a shared transport service where bicycles are available for shared use by individuals at low cost. The programmes themselves include both docking and dockless systems, where docking systems allow users to rent a bike from a dock, i.e., a technology-enabled bicycle rack and return at another node or dock within the system – and dockless systems, which offer a node-free system relying on smart technology. In either format, systems may incorporate smartphone web mapping to locate available bikes and docks. In July 2020, Google Maps began including bike share systems in its route recommendations. With its antecedents in grassroots mid-1960s efforts; by 2022, approximately 3,000 cities worldwide offer bike-sharing systems, e.g., Dubai, New York City, New York, Paris, Ecobici (Mexico City), Mexico City, Montreal and Barcelona. History The first bike sharing projects were i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sina Corp
Sina Corporation () is a Chinese technology company. Sina operates four major business lines: Sina Weibo, Sina Mobile, Sina Online, and Sinanet. Sina has over 100 million registered users worldwide. Sina was recognized by ''Southern Weekend'' as the "China's Media of the Year" in 2003. Sina owns Sina Weibo, a Twitter-like microblog social network, which has 56.5 percent of the Chinese microblogging market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu. The social networking service has more than 500 million users and millions of posts per day, making it the largest Chinese-language mobile portal. The company was founded in Beijing in 1998, and its global financial headquarters have been based in Shanghai since October 1, 2001. Sina App Engine (SAE) is the earliest and largest PaaS platform for cloud computing in China. It is run by SAE Department, which was founded in 2009. SAE is dedicated in providing stable, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Haier
Haier Group Corporation () is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. Its Haier Smart Home Company affiliate, of which it owns 35%, designs, develops, manufactures and sells home appliances including refrigerators, air conditioners, washing machines, dryers, and microwave ovens under the brand names Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua, Candy and Evo. Its Haier Electronics Group affiliate manufactures consumer electronics such as mobile phones, computers, and televisions. Its ThundeRobot brand, founded in 2014, is focused on gaming computers and accessories. Haier Smart Home Company is ranked 407th on the ''Fortune'' 500. According to Euromonitor International, Haier was the number one brand globally in major appliances for 10 consecutive years from 2009 to 2018. The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world, with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Urbem Media
Urbem Media (品味全城) is a Chinese luxury-dining club headquartered in Shanghai, initially released as a WeChat service account in 2015. History Urbem Media was founded in Shanghai in early 2015 by University of Oxford graduate Steven Chen. Urbem Media was established in May 2015 and entered the Chinaaccelerator startup programme in September 2015. In January 2016, Urbem released its main function, the patent-pending Ubot, that provides answers to users’ enquiries in real-time and provides recommendations based on users’ location, dining preferences and food category. According to William Bao Bean, managing director of Chinaaccelerator, Urbem Media is part of Chinese startups that leverage WeChat’s functions, allowing them to cut marketing costs as opposed to traditional technology startups. Features Its WeChat service account provides recommendations to users via its Ubot. Its main product, the VIP TasteCard, is an annual membership that grants access to restauran ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerilla Marketing
Guerrilla marketing is an advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ... strategy in which a company uses surprise and/or unconventional interactions in order to promote a Product (business), product or Service (business), service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bicycle-sharing System
A bicycle-sharing system, bike share program, public bicycle scheme, or public bike share (PBS) scheme, is a shared transport service where bicycles are available for shared use by individuals at low cost. The programmes themselves include both docking and dockless systems, where docking systems allow users to rent a bike from a dock, i.e., a technology-enabled bicycle rack and return at another node or dock within the system – and dockless systems, which offer a node-free system relying on smart technology. In either format, systems may incorporate smartphone web mapping to locate available bikes and docks. In July 2020, Google Maps began including bike share systems in its route recommendations. With its antecedents in grassroots mid-1960s efforts; by 2022, approximately 3,000 cities worldwide offer bike-sharing systems, e.g., Dubai, New York City, New York, Paris, Ecobici (Mexico City), Mexico City, Montreal and Barcelona. History The first bike sharing projects were i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerilla Marketing
Guerrilla marketing is an advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ... strategy in which a company uses surprise and/or unconventional interactions in order to promote a Product (business), product or Service (business), service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tissue-pack Marketing
is a type of guerrilla marketing that attaches advertisements to portable facial tissue packages to move advertising copy directly into consumers' hands. Its origins date back to the late 1960s in Japan as a replacement for free promotional merchandise, promotional matchboxes, which were falling out of favor. History The concept of tissue-pack marketing was first developed in Japan. Its origins date back to the late 1960s when Hiroshi Mori, founder of a paper-goods manufacturer Meisei Industrial Co., was looking for ways to expand demand for paper products. At the time, the most common promotional merchandise, promotional item in Japan was matchboxes. These were often given away at banks and then used by women in the kitchen. However, the usefulness of matches waned with the rise of gas stoves and disposable lighters. Mori believed that tissues would have even wider appeal than the matches, and as a result he developed the machinery to fold and package tissues into easy-to-ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
