Urbem Media (品味全城) is a Chinese luxury-dining club headquartered in
Shanghai
Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
, initially released as a
WeChat
WeChat or Weixin in Chinese ( zh, c=微信, p=Wēixìn , l=micro-message) is an instant messaging, social media, and mobile payment mobile app, app developed by Tencent. First released in 2011, it became the world's largest standalone mobile a ...
service account in 2015.
History
Urbem Media was founded in Shanghai in early 2015 by
University of Oxford
The University of Oxford is a collegiate university, collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the List of oldest un ...
graduate Steven Chen. Urbem Media was established in May 2015 and entered the
Chinaaccelerator startup programme in September 2015. In January 2016, Urbem released its main function, the patent-pending Ubot, that provides answers to users’ enquiries in real-time and provides recommendations based on users’ location, dining preferences and food category.
According to William Bao Bean, managing director of
Chinaaccelerator, Urbem Media is part of Chinese startups that leverage WeChat’s functions, allowing them to cut marketing costs as opposed to traditional technology startups.
Features
Its
WeChat
WeChat or Weixin in Chinese ( zh, c=微信, p=Wēixìn , l=micro-message) is an instant messaging, social media, and mobile payment mobile app, app developed by Tencent. First released in 2011, it became the world's largest standalone mobile a ...
service account provides recommendations to users via its Ubot. Its main product, the VIP TasteCard, is an annual membership that grants access to restaurant discounts. It also is
bilingual, with versions in both Chinese and English.
See also
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WeChat
WeChat or Weixin in Chinese ( zh, c=微信, p=Wēixìn , l=micro-message) is an instant messaging, social media, and mobile payment mobile app, app developed by Tencent. First released in 2011, it became the world's largest standalone mobile a ...
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Tastecard
tastecard is a discount card accepted by many restaurants in the UK and Ireland offering typically a 50% discount or two meals for the price of one at participating restaurants; details and restrictions vary from restaurant to restaurant and are ...
*
Discount card A discount card is a card or document, often a plastic credit card or paper card, that entitles the holder to discounts on the prices of some products or services.
How it works
Cards may be issued as part of a loyalty program, offering discoun ...
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Dining club
A dining club (UK) or eating club (US) is a Social club, social group, usually requiring membership (which may, or may not be available only to certain people), which meets for dinners and discussion on a regular basis. They may also often have g ...
References
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Gastronomical societies
Dining clubs