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TubeMogul
TubeMogul is an enterprise software company for brand advertising. TubeMogul is headquartered in Emeryville, California and has global offices located in Chengdu (China), Chicago, Detroit, Kyiv, New York, London, Los Angeles, Minneapolis, Paris, São Paulo, Singapore, Shanghai, Sydney, Toronto, and Tokyo. In November 2016, Adobe Systems Incorporated announced an agreement to acquire TubeMogul. Company history 2007–2009 TubeMogul was founded by Brett Wilson and John Hughes while enrolled as MBA students at the University of California Berkeley's Haas School of Business. In 2007, the TubeMogul team led by Wilson and Hughes won the Haas Business Plan Competition, which provided seed money enabling the development and launch of the product. In its original conception, TubeMogul was a cross-platform online video analytics tool in 2007. Video producers uploaded content through TubeMogul, which would then distribute and track performance across video sharing sites. 2010–2013 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demand-side Platform
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. This platform provides digital advertising inventory with a dashboard, where the advertiser can manage their campaign by defining the target audience, bid amount, overall budgets, ad format, and other parameters, while getting feedback about ad impressions and audience behavior. Much like paid search, using DSPs allows users to optimize based on set key performance indicators such as effective cost per click (eCPC) and effective cost per action (eCPA). There are 2 types of DSPs: * Full-service is a hands-off management model from the agency-side, in which the planning, launch and optimization of an advertising campaign is carried out by account managers of the DSP platform. * Self-service, in contrast, is like full-service but the management is carried out by the agency or advertiser them ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emeryville, California
Emeryville is a city located in northwest Alameda County, California, in the United States. It lies in a corridor between the cities of Berkeley, California, Berkeley and Oakland, California, Oakland, with a border on the shore of San Francisco Bay. The resident population was 12,905 as of 2020. Its proximity to San Francisco, the San Francisco–Oakland Bay Bridge, Bay Bridge, the University of California, Berkeley, and Silicon Valley has been a catalyst for recent economic growth. It is the home to Pixar, Pixar Animation Studios, Peet's Coffee, the Center for Investigative Reporting, Alternative Tentacles and Clif Bar. In addition, several well-known tech and software companies are located in Emeryville: LeapFrog Enterprises, LeapFrog, Sendmail, Inc., Sendmail, MobiTV, Novartis (formerly Chiron Corporation, Chiron before April 2006), and HCL BigFix, BigFix (now HCL). Emeryville attracts many weekday commuters due to its position as a regional employment center. Emeryville ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Master Service Agreement
A master service agreement (MSA), sometimes known as a framework agreement, is a contract reached between parties, in which the parties agree to most of the terms that will govern future transactions or future agreements. A master agreement delineates a schedule of lower-level service agreements, permitting the parties to quickly enact future transactions or agreements, negotiating only the points specific to the new transactions and relying on the provisions in the master agreement for common terms. This master agreement can be used to mediate employer-employee conflict in the workplace by having a reference point to work out solutions and set specific terms. Contracts are often negotiated as a unified master service agreement and statement of work, such as with information technology service providers. Purpose There are two main reasons for using MSA: # To provide indemnification. It means that one company or party agrees to indemnify the other party against certain exis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Puppet (software)
Puppet is a software configuration management tool developed used to manage stages of the IT infrastructure lifecycle. Puppet uses an open-core model; its free-software version was released under version 2 of the GNU General Public License (GPL) until version 2.7.0, and later releases use the Apache License, while Puppet Enterprise uses a Proprietary software, proprietary license. Puppet and Puppet Enterprise operate on multiple Unix-like systems (including Linux, Solaris (operating system), Solaris, Berkeley Software Distribution, BSD, Mac OS X, AIX, HP-UX) and has Microsoft Windows support. Puppet itself is written in Ruby (programming language), Ruby. Facter, Puppet’s cross-platform system profiling library, is written in C++. Puppet Server and Puppet DB are written in Clojure. It is developed by Puppet Inc., which is owned by Perforce, which is owned in turn by private equity firms. Design Puppet consists of a custom Declarative programming, declarative language to desc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support from Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Glassdoor
Glassdoor is an American website where current and former employees anonymously review companies, operated by the company of the same name. In 2018, the company was acquired by the Japanese company Recruit Holdings (owner of Indeed) for US$1.2 billion, and it continues to operate as an independent subsidiary. Founding The company was co-founded in 2007 by Tim Besse, Robert Hohman (who serves as the company's CEO), and Expedia founder Rich Barton, who served as the company's chairman. The idea came from a brainstorming session between Barton and Hohman when Barton relayed the story of accidentally leaving the results of an employee survey on the printer while working at Expedia. The two hypothesized that if the results had been revealed publicly, it could have been a service to those looking to make career decisions. The company's headquarters were established in Mill Valley, California. Website Glassdoor launched its company ratings site in June 2008, as a site that "colle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deloitte
Deloitte is a multinational professional services network based in London, United Kingdom. It is the largest professional services network in the world by revenue and number of employees, and is one of the Big Four accounting firms, along with EY, KPMG, and PwC. The Deloitte network is composed of member firms of Deloitte Touche Tohmatsu Limited ( ) a private company limited by guarantee incorporated in England and Wales. The firm was founded by accountant William Welch Deloitte in London, England in 1845 and expanded into the United States in 1890. It merged with Haskins & Sells to form Deloitte Haskins & Sells in 1972 and with Touche Ross in the US to form Deloitte & Touche in 1989. In 1993, the international firm was renamed Deloitte Touche Tohmatsu, later abbreviated to Deloitte. In 2002, Arthur Andersen's practice in the UK as well as several of that firm's practices in Europe and North and South America agreed to merge with Deloitte. Subsequent acquisitions have inc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SXSW
South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has continued growing in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the COVID-19 pandemic in Austin, Texas, COVID-19 pandemic in Austin; in both years there was a smaller online event instead. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to SXSW, the company runs the conference SXSW EDU and the SXSW Sydney festival (from 2023, in Sydney, Australia) and co-runs North by Northeast in Toronto. Beginning in June 2025, the inaugural South by Southwest London, SXSW London will also take place. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In Ja ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Botnets
A botnet is a group of Internet-connected devices, each of which runs one or more bots. Botnets can be used to perform distributed denial-of-service (DDoS) attacks, steal data, send spam, and allow the attacker to access the device and its connection. The owner can control the botnet using command and control (C&C) software. The word "botnet" is a portmanteau of the words "robot" and " network". The term is usually used with a negative or malicious connotation. Overview A botnet is a logical collection of Internet-connected devices, such as computers, smartphones or Internet of things (IoT) devices whose security have been breached and control ceded to a third party. Each compromised device, known as a "bot," is created when a device is penetrated by software from a ''malware'' (malicious software) distribution. The controller of a botnet is able to direct the activities of these compromised computers through communication channels formed by standards-based network protocols, suc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
VivaKi
Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients. History The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. After 1945, the company grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. In 2011, Publicis was named ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TrustE
TrustArc Inc. (formerly TRUSTe) is a privacy compliance technology company based in Walnut Creek, California. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices. Their privacy seal or certification of compliance can be used as a marketing tool. History TrustArc was founded as a non-profit industry association called TRUSTe in 1997 by Lori Fena, then executive director of the Electronic Frontier Foundation, and Charles Jennings, a software entrepreneur, with the mission of fostering online commerce by helping businesses and other online organizations self-regulate privacy concerns. In 2000, TRUSTe became the first organization to join the Safe Harbor framework of the U.S. Department of Commerce and the European Union, and subsequently launched its EU Safe Harbor Seal Program. The EU-US Safe Harbor was agreed upon by the Department of Commerce and the EU to provide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
