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Truly (brand)
Truly is a brand of hard seltzer and vodka produced by the Boston Beer Company introduced in 2016. History Truly was launched as a hard seltzer brand in 2016. In 2019 Truly and competitor White Claw together controlled 85% of the hard seltzer market. Truly reformulated their flavors in 2019 in order to deal with increased competition. Also in 2019 Truly was offered on an airline for the first time through a partnership with JetBlue. The Truly brand was one of the largest drivers of Boston Beer Company's sales growth over this period. In 2021 the Boston Beer Company said that the hard seltzer craze was coming to an end sooner than expected which was negatively impacting market growth. At that time Truly and competitor White Claw controlled 75% of the hard seltzer market. A 2021 marketing effort saw the brand satirize Dry January as "Try January" inducing millennials to try Truly. The Boston Beer Company refreshed the Truly brand in 2023 to adjust to the new post-craze market ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hard Seltzer
Hard seltzer, adult seltzer, mature seltzer, spiked seltzer and hard sparkling alcohol water is a type of highball drink containing seltzer (carbonated water), Alcohol (drug), alcohol, and often fruit flavorings. In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US often use either Rectified spirit, neutral spirit, or Fruit wine, fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low, derived almost entirely from fructose. History The concept of flavored malt beverages has been popular since the 1990s. The first widely available commercial product was Two Dogs, which launched in Australia in 1993 and claimed to be the "world's first brewed alcoholic lemonade" (falsely, because of the pre-existence of traditional drinks like Sima (mead), sima, a fermented Finland, Finnish drink). Two Dogs paved the way for similar products such as Hooper's Hooch and Mike's Hard Lemona ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |