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Trademark Stuffing
Trademark stuffing is a form of keyword stuffing, an unethical search engine optimization method used by webmasters and Internet marketers in order to manipulate search engine ranking results served by websites such as Google, Yahoo! and Microsoft Bing. A key characteristic of trademark stuffing is the intent of the infringer to confuse search engines and Internet users into thinking a website or web page is owned or otherwise authorized by the trademark owner. Trademark stuffing does not include using trademarks on third party website pages with the boundaries of Fair Use. When used effectively, trademark stuffing enables infringing websites to capture search engine traffic that may have otherwise been received by an authorized website or trademark owner. Trademark stuffing is most often used to manipulate organic search engine optimization, however, can also be used with other forms of search engine marketing, such as within the text of pay-per-click advertisements. Using another ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword Stuffing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating related or unrelated phrases, to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many SEO methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove suspect pages from the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as "Organic search, organic" results) rather than direct traffic, referral traffic, social media traffic, or Online advertising, paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or Keyword research, keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visito ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Search
Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites based on their relevance to the search query. It is the most popular search engine worldwide. Google Search is the List of most-visited websites, most-visited website in the world. As of 2025, Google Search has a 90% share of the global search engine market. Approximately 24.84% of Google's monthly global traffic comes from the United States, 5.51% from India, 4.7% from Brazil, 3.78% from the United Kingdom and 5.28% from Japan according to data provided by Similarweb. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo! Search
Yahoo! Search is a search engine owned and operated by Yahoo!, using Microsoft Bing to power results. Originally, "Yahoo! Search" referred to a Yahoo!-provided interface that sent Web search query, queries to a searchable index of pages supplemented with its directory of websites. The results were presented to the user under the Yahoo! brand. The actual Web crawler, web crawling and Data warehouse, data housing was not done by Yahoo! itself – in 2001, the searchable index was powered by Inktomi (company), Inktomi and later by Google until 2004, when Yahoo! built its own crawler, becoming independent. On July 29, 2009, Microsoft and Yahoo! announced a deal in which Bing would henceforth power Yahoo! Search, putting an end to Yahoo!'s in-house crawler. For four years between 2015 until the end of 2018, it was powered by Google, before returning to Microsoft Bing again. As of July 2018, Microsoft Sites handled 24.2 percent of all desktop search queries in the United States. Du ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft Bing
Microsoft Bing (also known simply as Bing) is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a broad spectrum of search services, encompassing web, Bing Videos, video, image, and Bing Maps, map search products, all developed using ASP.NET. The transition from Live Search to Bing was announced by Microsoft CEO Steve Ballmer on May 28, 2009, at the ''All Things Digital'' conference in San Diego, California. The official release followed on June 3, 2009. Bing introduced several notable features at its inception, such as search suggestions during query input and a list of related searches, known as the 'Explore pane'. These features leveraged semantic technology from Powerset (company), Powerset, a company Microsoft acquired in 2008. Microsoft also struck a deal with Yahoo! that led to Bing powering Yahoo! Search. Microsoft made signif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colours used to create a unique identity. For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design. The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks is typically secured through registration with governmental agencies, such as the United States Patent and Trademark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fair Use
Fair use is a Legal doctrine, doctrine in United States law that permits limited use of copyrighted material without having to first acquire permission from the copyright holder. Fair use is one of the limitations to copyright intended to balance the interests of copyright holders with the public interest in the wider distribution and use of creative works by allowing as a defense to copyright infringement claims certain limited uses that might otherwise be considered infringement. The U.S. "fair use doctrine" is generally broader than the "fair dealing" rights known in most countries that inherited English Common Law. The fair use right is a general exception that applies to all different kinds of uses with all types of works. In the U.S., fair use right/exception is based on a flexible proportionality test that examines the purpose of the use, the amount used, and the impact on the market of the original work. The doctrine of "fair use" originated in common law during the 18 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings and increase the call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. Search engine marketing is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay-per-click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more traditional advertising, which usually requires upfront payment regardless of engagement. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anchor Text
The anchor text, link label, or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the " a element", or . The HTML specification does not have a specific term for anchor text, but refers to it as "text that the a element wraps around". In XML terms (since HTML is XML), the anchor text is the content of the element, provided that the content is text. Usually, web search engines analyze anchor text from hyperlinks on web pages. The words contained in the anchor text can determine the ranking that the page will receive from search engines. Other services apply the basic principles of anchor text analysis as well. For instance, academic search engines may use citation context to classify academic articles, and anchor text from documents linked in mind maps may be used too. Overview Anchor text usually gives the user relevant descriptive or contextual information ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
