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Third Party Technique
Third-party technique is a marketing strategy employed by public relations (PR) firms, that involves placing a premeditated message in the "mouth of the media." Third-party technique can take many forms, ranging from the hiring of journalists to report the organization in a favorable light, to using scientists within the organization to present their perhaps prejudicial findings to the public. Industry-sponsored groups used to relay these findings to the public are known as front groups. These groups claim to represent the general public’s agenda, when in reality they are facilitating the hidden interests of the organizations that are sponsoring them. Also related are astroturf groups, which are groups that have been formed by the industry, yet appear to have been formed by ordinary citizens. Background Edward Bernays, the “father of public relation,” is also said to be the founder of using front groups as marketing techniques. Bernays qualified the use of a reputable and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociology, sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin ''wikt:publicus#Latin, publicus'' (also ''wikt:poplicus#Latin, poplicus''), from ''wikt:populus#Latin, populus'', to the Engli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Front Groups
A front organization is any entity set up by and controlled by another organization, such as intelligence agencies, organized crime groups, terrorist organizations, secret societies, banned organizations, religious or political groups, advocacy groups, or corporations. Front organizations can act for the parent group without the actions being attributed to the parent group, thereby allowing them to hide certain activities from the authorities or the public. Front organizations that appear to be independent voluntary associations or charitable organizations are called front groups. In the business world, front organizations such as front companies or shell corporations are used to shield the parent company from legal liability. In international relations, a puppet state is a state which acts as a front (or surrogate) for another state. Intelligence agencies Intelligence agencies use front organizations to provide "cover", plausible occupations and means of income, for their covert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Astroturfing
Astroturfing is the deceptive practice of hiding the Sponsor (commercial), sponsors of an orchestrated message or organization (e.g., political, economic, advertising, religious, or public relations) to make it appear as though it originates from, and is supported by, unsolicited grassroots participants. It is a practice intended to give the statements or organizations credibility by withholding information about the source's financial backers. The implication behind the use of the term is that instead of a "true" or "natural" grassroots effort behind the activity in question, there is a "fake" or "artificial" appearance of support. It is increasingly recognized as a problem in social media, e-commerce, and politics. Astroturfing can influence public opinion by flooding platforms like political blogs, news sites, and review websites with manipulated content. Some groups accused of astroturfing argue that they are legitimately helping citizen activists to make their voices heard. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edward Bernays
Edward Louis Bernays ( ; ; November 22, 1891 − March 9, 1995) was an American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values. His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist " Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. Critics argue that his involvement in Guatemala facilitated US imperialism and contributed to decades of civil unrest and repression, raising ethical concerns about his role in undermining democratic governance. He worked for dozens of major American corporations, including Procter & Ga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PR Watch
The Center for Media and Democracy (CMD) is a Progressivism in the United States, progressive nonprofit watchdog journalism, watchdog and advocacy organization based in Madison, Wisconsin. CMD publishes ExposedbyCMD.org, SourceWatch.org, and ALECexposed.org. History CMD was founded in 1993 by Progressivism in the United States, progressive writer John Stauber in Madison, Wisconsin. Lisa Graves is the former president of CMD. Author Sheldon Rampton was formerly an editor of PR Watch, once a website that was one of CMD’s main outputs, but now run only as an archive, replaced by exposedbycmd.org. In a report released on April 6, 2006, CMD listed information on 77 television stations that had broadcast video news releases (VNRs) in the prior 10 months. CMD said that in each case the television station actively disguised the VNR content to make it appear to be its own reporting, and that in more than one-third of the cases, the stations aired the pre-packaged VNR in its entirety. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pharmaceutical Industry
The pharmaceutical industry is a medical industry that discovers, develops, produces, and markets pharmaceutical goods such as medications and medical devices. Medications are then administered to (or self-administered by) patients for curing or preventing disease or for alleviating symptoms of illness or injury. Pharmaceutical companies may deal in generic drugs, branded drugs, or both, in different contexts. Generic materials are without the involvement of intellectual property, whereas branded materials are protected by chemical patents. The industry's various subdivisions include distinct areas, such as manufacturing biologics and total synthesis. The industry is subject to a variety of laws and regulations that govern the patenting, efficacy testing, safety evaluation, and marketing of these drugs. The global pharmaceutical market produced treatments worth a total of $1,228.45 billion in 2020. The sector showed a compound annual growth rate (CAGR) of 1.8% in 2021, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burson-Marsteller
Burson (formerly Burson Cohn & Wolfe (BCW)) is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller into Burson Cohn & Wolfe (BCW). In January 2024, WPP announced plans to merge BCW with Hill & Knowlton, forming the new agency, Burson. The merger was finalized in July 2024. Donna Imperato served as global chief executive officer (CEO) from 2018 to 2023. She was previously CEO at Cohn & Wolfe. She announced her retirement in January 2023 and was replaced in August 2023 by Corey duBrowa, who previously served as head of communications and public affairs at Alphabet and is now Global CEO of Burson. Operations BCW (Burson Cohn & Wolfe) was the world's third-largest public relations firm by revenue, as of 2018. According to PRovoke Media, the merger with Hill & Knowlton in 2024 made the new ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SourceWatch
The Center for Media and Democracy (CMD) is a progressive nonprofit watchdog and advocacy organization based in Madison, Wisconsin. CMD publishes ExposedbyCMD.org, SourceWatch.org, and ALECexposed.org. History CMD was founded in 1993 by progressive writer John Stauber in Madison, Wisconsin. Lisa Graves is the former president of CMD. Author Sheldon Rampton was formerly an editor of PR Watch, once a website that was one of CMD’s main outputs, but now run only as an archive, replaced by exposedbycmd.org. In a report released on April 6, 2006, CMD listed information on 77 television stations that had broadcast video news releases (VNRs) in the prior 10 months. CMD said that in each case the television station actively disguised the VNR content to make it appear to be its own reporting, and that in more than one-third of the cases, the stations aired the pre-packaged VNR in its entirety. In August 2006, the Federal Communications Commission mailed formal letters to the owner ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Techniques
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses ( B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, is affected by the environment sur ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication Design
Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience. Due to overlapping skills, some designers use graphic design and communication design interchangeably. Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the target audience. Design skills must be used to create content suitable for different cultures and to maintain a pleasurable visual design. These are crucial pieces of a successful media communications kit. Within the Communication discipline, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
