The Nationwide Project
The ''Nationwide'' Project was an influential media audience research project conducted by the Centre for Contemporary Cultural Studies at the University of Birmingham, England, in the late 1970s and early 1980s. Its principal researchers were David Morley and Charlotte Brunsdon. Initial stage The Media Group at the CCCS selected the BBC television current affairs programme ''Nationwide'' to study the encoding/decoding model, a part of reception theory, developed by Stuart Hall. This study was concerned with "the programme's distinctive ideological themes and with the particular ways in which ''Nationwide'' addressed the viewer". This first part of the study was published by Brunsdon and Morley in 1978. Stage two Morley conducted qualitative research with various participants from different educational and occupational backgrounds. He observed different responses to a clip of its budget special to see whether they would construct dominant, oppositional or negotiated readings ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Media Audience Research
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies. Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory. Origin Former priest and American educator, John Culkin, was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students ought to be capable of scrutinizing mass media, and valued the application of modern communication techniques with ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Centre For Contemporary Cultural Studies
Center or centre may refer to: Mathematics *Center (geometry), the middle of an object * Center (algebra), used in various contexts ** Center (group theory) ** Center (ring theory) * Graph center, the set of all vertices of minimum eccentricity Places United States * Centre, Alabama * Center, Colorado * Center, Georgia * Center, Indiana * Center, Jay County, Indiana * Center, Warrick County, Indiana * Center, Kentucky * Center, Missouri * Center, Nebraska * Center, North Dakota * Centre County, Pennsylvania * Center, Portland, Oregon * Center, Texas * Center, Washington * Center, Outagamie County, Wisconsin * Center, Rock County, Wisconsin **Center (community), Wisconsin *Center Township (other) *Centre Township (other) *Centre Avenue (other) *Center Hill (other) Other countries * Centre region, Hainaut, Belgium * Centre Region, Burkina Faso * Centre Region (Cameroon) * Centre-Val de Loire, formerly Centre, France * Centre (de ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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University Of Birmingham
The University of Birmingham (informally Birmingham University) is a Public university, public research university located in Edgbaston, Birmingham, United Kingdom. It received its royal charter in 1900 as a successor to Queen's College, Birmingham (founded in 1825 as the William Sands Cox, Birmingham School of Medicine and Surgery), and Mason Science College (established in 1875 by Sir Josiah Mason), making it the first English red brick university, civic or 'red brick' university to receive its own royal charter. The present iteration of the university was modeled after Cornell University. It is a founding member of both the Russell Group of British research universities and the international network of research universities, Universitas 21. The student population includes undergraduate and postgraduate students in 2019–20, which is the List of universities in the United Kingdom by enrollment, largest in the UK (out of ). The annual income of the university for 2020–21 wa ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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David Morley (academic)
David Morley may refer to: * David Morley (barman) (1967–2004), English barman and murder victim * David Morley (administrator) (born 1954), British diplomat * David Morley (poet) (born 1964), British poet * David Morley (swimmer) (born 1965), Bahamian swimmer * Dave Morley (born 1977), English footballer * David Morley, partner of international law firm Allen & Overy * David Morley (musician) (born 1965), electronic musician * David Morley (writer) (born 1962), British writer and radio producer * David Morley (paediatrician) (1923–2009), British pioneer in children's health care * David Hatton Morley David Hatton Morley (1746 - 8 April 1810) was a British coffee house keeper, and owned the British Coffee House at 27 Cockspur Street, London. He was born in 1746 in Scotter, Lincolnshire, the son of William Morley and Anne Mercer. In 1771, he mar ... (1746–1810), British coffee house keeper See also * David Mobley (other) {{hndis, Morley, David ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Charlotte Brunsdon
Charlotte Brunsdon is a professor of film and television studies at the University of Warwick and researcher. She was one of the principal researchers of the Nationwide Project. Brunsdon studied English at University College London and completed her Ph.D. at the Centre for Contemporary Cultural Studies Birmingham in the 1970s, where she and David Morley were the principal researchers for the Nationwide Project. Brunsdon's research is focused on television, film, and media audience research. She is a founding member of the Midlands Television Research Group, was the principal investigator on the Projection Project, and a Fellow of the British Academy. Research Brunsdon's research interests focuses on television and film and their connection to culture and feminism as well as the effects media has on audiences. Her approach to researching and studying television and film focuses less on how it plays out on the screen and more about how it can be discussed and studied in academi ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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BBC Television
BBC Television is a service of the BBC. The corporation has operated a Public service broadcasting in the United Kingdom, public broadcast television service in the United Kingdom, under the terms of a royal charter, since 1927. It produced television programmes from its own studios from 1932, although the start of its regular service of television broadcasts is dated to 2 November 1936. The BBC's domestic television channels have no commercial advertising and collectively they accounted for more than 30% of all UK viewing in 2013. The services are funded by a television licence. As a result of the 2016 Licence Fee settlement, the BBC Television division was split, with in-house television production being separated into a new division called BBC Studios and the remaining parts of television (channels and genre commissioning, BBC Sport and BBC iPlayer) being renamed as BBC Content. History of BBC Television The BBC operates several television networks, television stations ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Nationwide (TV Programme)
} ''Nationwide'' was a BBC current affairs television programme which ran from 9 September 1969 until 5 August 1983. Originally broadcast on BBC 1 from Tuesday to Thursday, and then each weekday from 1972, it followed the early evening news, and included the regional opt-out news programmes. Outline It followed a magazine format, combining regional news, political analysis and discussion with consumer affairs, light entertainment and sports reporting. It began on 9 September 1969, running between Tuesdays and Thursdays at 6:00pm, before being extended to five days a week in 1972. From 1976 until 1981, the start time was 5:55pm. The final edition was broadcast on 5 August 1983 and, the following October, it was replaced by '' Sixty Minutes''. The long-running ''Watchdog'' programme began as a ''Nationwide'' feature. The light entertainment was quite similar in tone to ''That's Life!'', with eccentric stories such as a skateboarding duck and men who claimed that they could walk on ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Encoding/Decoding Model Of Communication
The Encoding/Decoding model of communication was first developed by cultural studies scholar Stuart Hall in 1973. Stuart Hall pronounced the study as 'Encoding and Decoding in the Television Discourse.' Hall's essay offers a theoretical approach of how media messages are produced, disseminated, and interpreted. Hall proposed that audience members can play an active role in decoding messages as they rely on their own social contexts and capability of changing messages through collective action. Thus, Encoding/Decoding is the translation for a message to be easily understood. When you decode a message, you extract the meaning of that message in ways to simplify it. Decoding has both verbal and non-verbal forms of communication: Decoding behavior without using words, displays non verbal communication. There are many examples such as observing body language and its associated emotions. For example, monitoring signs when someone is upset, angry, or stressed where they use excessive hand ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Reception Theory
Reception theory is a version of reader response literary theory that emphasizes each particular reader's reception or interpretation in making meaning from a literary text. Reception theory is generally referred to as audience reception in the analysis of communications models. In literary studies, reception theory originated from the work of Hans-Robert Jauss in the late 1960s, and the most influential work was produced during the 1970s and early 1980s in Germany and the US (Fortier 132), with some notable work done in other Western European countries. A form of reception theory has also been applied to the study of historiography. The cultural theorist Stuart Hall was one of the main proponents of reception theory, first developed in his 1973 essay 'Encoding and Decoding in the Television Discourse'. His approach, called the encoding/decoding model of communication, is a form of textual analysis that focuses on the scope of "negotiation" and "opposition" by the audience. Thi ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Stuart Hall (cultural Theorist)
Stuart Henry McPhail Hall (3 February 1932 – 10 February 2014) was a Jamaican-born British Marxist sociologist, cultural theorist, and political activist. Hall, along with Richard Hoggart and Raymond Williams, was one of the founding figures of the school of thought that is now known as British Cultural Studies or the Birmingham School of Cultural Studies. In the 1950s Hall was a founder of the influential ''New Left Review''. At Hoggart's invitation, he joined the Centre for Contemporary Cultural Studies (CCCS) at Birmingham University in 1964. Hall took over from Hoggart as acting director of the CCCS in 1968, became its director in 1972, and remained there until 1979. While at the centre, Hall is credited with playing a role in expanding the scope of cultural studies to deal with race and gender, and with helping to incorporate new ideas derived from the work of French theorists such as Michel Foucault. Hall left the centre in 1979 to become a professor of sociology ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Qualitative Research
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, social work, folklore, educational ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Government Budget
A government budget is a document prepared by the government and/or other political entity presenting its anticipated tax revenues (Inheritance tax, income tax, corporation tax, import taxes) and proposed spending/expenditure (Healthcare, Education, Defence, Roads, State Benefit) for the coming financial year. In most parliamentary systems, the budget is presented to the legislature and often requires approval of the legislature. Through this budget, the government implements economic policy and realizes its program priorities. Once the budget is approved, the use of funds from individual chapters is in the hands of government ministries and other institutions. Revenues of the state budget consist mainly of taxes, customs duties, fees and other revenues. State budget expenditures cover the activities of the state, which are either given by law or the constitution. The budget in itself does not appropriate funds for government programs, hence need for additional legislative measu ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |