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The Bud Knight
"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times. It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight. Prior use "Dilly dilly" is a recurring phrase in "Lavender's Blue", a nursery rhyme or folk song printed around the year 1675. It begins with the sentence, "Lavender Blue, dilly dilly, lavender green, When I am king, dilly dilly, you shall be queen." The website Dictionary.com defines the word dilly as delightful or delicious. Burl Ives sang it in a Disney movie ''So Dear to My Heart'' released on January 19, 194 ...
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Wieden+Kennedy
Wieden+Kennedy (W+K; earlier styled ''Wieden & Kennedy'') is an American advertising agency best known for its work for Nike. Founded by Dan Wieden and David Kennedy, and headquartered in Portland, Oregon, it is one of the largest independently owned advertising agencies in the world. History Dan Wieden met David Kennedy in 1980 at the William Cain advertising agency while working on the Nike account. They took Nike on as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record. The agency's first advertisements were three television commercials for Nike that were aired during the New York City Marathon in October 1982. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and in late 2010, São Paulo. W+K's turbulent relationship with former client Subaru is the basis of Randall Rothenberg's 1995 book ''Where the Suckers Moon: The Life and Death of an Advert ...
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WFLD
WFLD (channel 32) is a television station in Chicago, Illinois, United States. It is owned and operated by the Fox Broadcasting Company, Fox network through its Fox Television Stations division alongside Gary, Indiana–licensed WPWR-TV (channel 50). The two stations share studios on North Michigan Avenue (Chicago), Michigan Avenue in the Chicago Loop, and transmitter facilities atop the Willis Tower. History As an independent station (1966–1986) Field Communications ownership WFLD first signed on the air on January 4, 1966, as an independent station. It was founded by a joint venture of the parties that each competed individually for the license and Construction permit#Broadcasting, construction permit to operate on UHF channel 32. Field Communications, Field Enterprises—owned by heirs of the Marshall Field's department store chain, and publishers of the ''Chicago Sun-Times'' and the ''Chicago Daily News''—was the station's majority partner (with a 50% interest) and was ...
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Thrillist
''Thrillist'' is an online media website covering travel. ''Thrillist'' was founded in 2004 by Ben Lerer and Adam Rich. In October 2016, Thrillist merged with internet brands ''The Dodo'', NowThis News, and Seeker to form the digital media holding company Group Nine Media, which was acquired by Vox Media in 2022. ''Thrillist'' covers national and international travel and experiences, spanning service guides and news, and, as of 2023, 18 cities across the United States. Description and History Thrillist was founded in 2004 by Ben Lerer, son of media executive Kenneth Lerer; and Adam Rich, his friend from college. They graduated from the University of Pennsylvania The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ... in 2003 and moved to New York City. Rich initially served as ...
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Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visited the Festival. They celebrated the best of creativity in brand communication, discussed industry issues, and networked with one another. The week's activities include multiple award ceremonies, as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (SAWA) felt the makers of advertis ...
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FanSided
FanSided is a network of more than 301 commercial American sports, lifestyle, and entertainment websites and newsletters. It was co-founded and launched in 2009 by brothers Zach Best and Adam Best. The network was sold to Time Inc. in May 2015. Since January 2020 FanSided network has been owned by Minute Media and is headquartered in Chicago, Illinois.Lewis Lazare"How Time Inc.'s FanSided.com network is putting down roots in Chicago" ''Chicago Business Journal'', September 9, 2016. History Establishment The FanSided sports blog network traces its roots to 2007, when Adam Best and Zach Best, brothers from Springfield, Missouri, launched a blog dedicated to the Kansas City Chiefs of the National Football League called ''Arrowhead Addict.''Thomas Gounley"Fan-focused websites started by Hillcrest grads acquired by publisher of Sports Illustrated,"''Springfield ONews-Leader,'' June 9, 2015. The brothers possessed complementary skills for establishment of a sports blog, with Adam ha ...
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USA Today
''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headquarters in New York City. Its newspaper is printed at 37 sites across the United States and at five additional sites internationally. The paper's dynamic design influenced the style of local, regional, and national newspapers worldwide through its use of concise reports, colorized images, informational graphics, and inclusion of popular culture stories, among other distinct features. As of 2023, ''USA Today'' has the fifth largest print circulation in the United States, with 132,640 print subscribers. It has two million digital subscribers, the fourth-largest online circulation of any U.S. newspaper. ''USA Today'' is distributed in all 50 states, Washington, D.C., and Puerto Rico, and an international edition is distributed in Asia, ...
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Whassup?
''Whassup?'' (also known as ''Wazzup'') was a commercial campaign for Budweiser beer from 1999 to 2002. The first spot aired during ''Monday Night Football'' on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring " what's up?". Origins The commercials were based on the short film ''True'' written and directed by Charles Stone III, featuring Stone and several of his childhood friends: Fred Thomas, Paul Williams, Terry Williams, Jimmy "Puerto Rock" Perez, and Kevin Lofton. The characters sat around talking on the phone and saying "whassup?" to one another in a comical way. Steve Weinshel from C&C STORM films sent the popular short film to creative director Vinny Warren and art director Chuck Taylor at the Chicago-based ad agency DDB. They then presented the concept to August Busch IV, vice president of Anheuser-Busch. Impressed, Busch IV licensed the idea from C&C Storm films and enlisted Stone as the director for ...
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Meme
A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying culture, cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme. Supporters of the concept regard memes as cultural analogues to genes in that they Self-replication, self-replicate, mutate, and respond to natural selection, selective pressures. In popular language, a meme may refer to an Internet meme, typically an image, that is remixed, copied, and circulated in a shared cultural experience online. Proponents theorize that memes are a viral phenomenon that may evolve by natural selection in a manner analogous to that of evolution, biological evolution. Memes do this through processes analogous to those of genetic ...
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Mead
Mead (), also called honey wine, and hydromel (particularly when low in alcohol content), is an alcoholic beverage made by fermenting honey mixed with water, and sometimes with added ingredients such as fruits, spices, grains, or hops. The alcoholic content ranges from about 3.5% ABV to more than 20%. Possibly the most ancient alcoholic drink, the defining characteristic of mead is that the majority of the beverage's fermentable sugar is derived from honey. It may be still, carbonated, or naturally sparkling, and despite a common misconception that mead is exclusively sweet, it can also be dry or semi-sweet. Mead that also contains spices is called (), and mead that contains fruit is called melomel. The term honey wine is sometimes used as a synonym for mead, although wine is typically defined to be the product of fermented grapes or certain other fruits, and some cultures have honey wines that are distinct from mead. The honey wine of Hungary, for example, is the fermentation ...
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The Charlotte Observer
''The Charlotte Observer'' is an American newspaper serving Charlotte, North Carolina, and its metro area. The Observer was founded in 1886. it has the second-largest circulation of any newspaper in the Carolinas. It is owned by Chatham Asset Management. Overview ''The Observer'' primarily serves Charlotte and Mecklenburg County and the surrounding counties of Iredell, Cabarrus, Union, Lancaster, York, Gaston, Catawba, and Lincoln. Home delivery service in outlying counties has declined in recent years, with delivery times growing later as the paper has outsourced circulation services outside the primary Charlotte area. Circulation at ''The Charlotte Observer'' has been declining for many years. The period of May 2011 showed that ''Charlotte Observer'' circulation totaled 155,497 daily and 212,318 Sunday. 2017 Print Circulation Daily: 69,987 and Sunday: 106,434. The newspaper has an online presence and its staff also oversees a NASCAR news website, and a correspondin ...
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John Hoogenakker
John Hoogenakker () is an American stage, screen and commercial actor. On stage, he has been in a number of plays in the Chicago and Milwaukee area. He played the Bud Light King in Bud Light's Dilly Dilly television commercials. He played Lt. Spellman in the NBC series '' Chicago Fire'', Matice in the Prime Video thriller series ''Tom Clancy's Jack Ryan'', Carl Wilkes in '' Castle Rock'', and Randy Ramseyer in the Hulu limited series '' Dopesick''. Early life and education Hoogenakker was born and raised in Charlotte, North Carolina. His first commercial was as a child for Pepsi/NASCAR. He attended South Mecklenburg High School. He was involved in choir, children's theatre, JROTC and the debate team. He got his Bachelor of Fine Arts in acting from The Theatre School at DePaul University in Chicago in 1999. Career Stage work Hoogenakker's first professional role was in 1999 as Scarus in the Shakespeare play ''Antony and Cleopatra'' at the Chicago Shakespeare Theater. In 2000 ...
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