|
Test Market
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale rollout. The criteria used to judge the acceptability of a test market region or group include: #a population that is demographically similar to the proposed target market; and #relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical. Practical use The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following: *Television area *Internet online test *Test town *Residential neighborhood *Test site A number of dec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic
Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examines and measures the dimensions and Population dynamics, dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of Social actions, social actors can change across time through processes of birth, death, and Human migration, migration. In the context of human biological populations, demographic analysis uses Public records, administrative records to deve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Will It Play In Peoria?
''Will it play in Peoria?'' is an American English figure of speech that is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream audiences or across a broad range of demographic and psychographic groups in the United States. The phrase is believed to have originated from the popularity of Peoria, Illinois as a stop on the vaudeville circuit, where acts would gauge new material by how well it was received by Peoria audiences, using Peoria as a test market. Peoria as a metaphor Peoria, Illinois has developed an unusual reputation over the decades, such that a kind of folklore has grown around the name. The famous catchphrase about "playing in Peoria" has origins in vaudeville or burlesque. Don Marine, professor at Illinois Central College (East Peoria), commented: If one were to choose the city in the United States most victimized in jokes and anecdotes by theatrical personalities, the selection of Peoria, Illinois, w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aptitude
An aptitude is a component of a competence to do a certain kind of work at a certain level. Outstanding aptitude can be considered "talent", or "skill". Aptitude is inborn potential to perform certain kinds of activities, whether physical or mental, and whether developed or undeveloped. Aptitude is often contrasted with skills and abilities, which are developed through learning. The mass term ability refers to components of competence acquired through a combination of both aptitude and skills. According to Gladwell (2008) and Colvin (2008), it is often difficult to set apart the influence of talent from the influence of hard training in the case of outstanding performances. Howe, Davidson, and Sloboda argue that talents are acquired rather than innate. Talented individuals generally show high levels of competence immediately in only a narrow range of activities, often comprising only a single direction or genre. Intelligence and aptitude Aptitude and IQ are different ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spam
Spam most often refers to: * Spam (food), a consumer brand product of canned processed pork of the Hormel Foods Corporation * Spamming, unsolicited or undesired electronic messages ** Email spam, unsolicited, undesired, or illegal email messages ** Messaging spam, spam targeting users of instant messaging (IM) services, SMS or private messages within websites Art and entertainment * Spam (gaming), the repetition of an in-game action * Spam (Monty Python sketch), "Spam" (Monty Python sketch), a comedy sketch * "Spam", a song on the album ''It Means Everything'' (1997), by Save Ferris * "Spam", a song by "Weird Al" Yankovic on the album ''UHF – Original Motion Picture Soundtrack and Other Stuff'' * Spam Museum, a museum in Austin, Minnesota, US dedicated to the canned pork meat product Other uses * Smooth-particle applied mechanics, the use of smoothed-particle hydrodynamics computation to study impact fractures in solids * SPAM, a Bacterial phyla#Uncultivated Phyla and metag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
External Links
An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. It is the opposite of an external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal" depending on their target or destination. Generally, a link to a page outside the same domain or website is considered external, whereas one that points at another section of the same web page or to another page of the same website or domain is considered internal. Both internal and external links allow users of the website to navigate to another web page or resource. These definitions become clouded, however, when the same organization operates multiple domains functioning as a single web experience, e.g. when a secure commerce website is used for purchasing things displayed on a non-secure website. In these cases, links that are "external" by the above definition can conce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Carlisle
Carlisle ( , ; from ) is a city in the Cumberland district of Cumbria, England. Carlisle's early history is marked by the establishment of a settlement called Luguvalium to serve forts along Hadrian's Wall in Roman Britain. Due to its proximity to Scotland (being located south of the current Anglo-Scottish border), Carlisle Castle and the city became an important military stronghold in the Middle Ages. The castle served as a prison for Mary, Queen of Scots in 1568 and currently hosts the Duke of Lancaster's Regiment and the Border Regiment Museum. A priory was built in the early 12th century, which subsequently became Carlisle Cathedral in 1133 on the creation of the Diocese of Carlisle. As the seat of a diocese, Carlisle therefore gained city status. Carlisle also served as the county town of the historic county of Cumberland from the county's creation in the 12th century. In the 19th century, the introduction of textile manufacture during the Industrial Revolu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mondex
Mondex was a smart card electronic cash system, implemented as a stored-value card and owned by Mastercard. Pioneered by two bankers from NatWest in 1990, it was spun-off to a separate consortium later on, then sold to Mastercard. Mondex allowed users to use its electronic card as they would with cash, enabling peer-to-peer offline transfers between cards, which did not need any authorization, via Mondex ATMs, computer card readers, personal 'wallets' and specialized telephones. This offline nature of the system and other unique features made Mondex stand out from leading competitors at the time, such as Visa Cash, which was a closed system and was much closer in concept to a traditional payment cards' transactional operation. Mondex also allowed for a full-card locking mechanism, usage with multiple currencies within a single card, and a certain degree of user anonymity. Mondex cards were at some point common place in many universities at a certain point as they were mostly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Swindon
Swindon () is a town in Wiltshire, England. At the time of the 2021 Census the population of the built-up area was 183,638, making it the largest settlement in the county. Located at the northeastern edge of the South West England region, Swindon lies on the M4 corridor, 84 miles (135 km) to the west of London and 36 miles (57 km) to the east of Bristol. The Cotswolds lie just to the town's north and the North Wessex Downs to its south. Recorded in the 1086 Domesday Book as ''Suindune'', the arrival of the Great Western Railway in 1843 transformed it from a small market town of 2,500 into a thriving railway hub that would become one of the largest Swindon Works, railway engineering complexes in the world at its peak. This brought with it pioneering amenities such as the UK's first lending library and a 'cradle-to-grave' healthcare centre that was later used as a blueprint for the NHS. Swindon's railway heritage can be primarily seen today with the grade 2 listed Railway Villag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Northern Ireland
Northern Ireland ( ; ) is a Countries of the United Kingdom, part of the United Kingdom in the north-east of the island of Ireland. It has been #Descriptions, variously described as a country, province or region. Northern Ireland shares Republic of Ireland–United Kingdom border, an open border to the south and west with the Republic of Ireland. At the 2021 United Kingdom census, 2021 census, its population was 1,903,175, making up around 3% of the Demographics of the United Kingdom#Population, UK's population and 27% of the population on the island of Ireland#Demographics, Ireland. The Northern Ireland Assembly, established by the Northern Ireland Act 1998, holds responsibility for a range of Devolution, devolved policy matters, while other areas are reserved for the Government of the United Kingdom, UK Government. The government of Northern Ireland cooperates with the government of Ireland in several areas under the terms of the Good Friday Agreement. The Republic of Ireland ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Haßloch
Haßloch () is a municipality in the Bad Dürkheim district in Rhineland-Palatinate, Germany. Unlike most municipalities in the district, it does not belong to any '' Verbandsgemeinde'' – a type of collective municipality. It lies near the Mannheim/ Ludwigshafen built-up area. The municipality has grown out of a single centre and is thus sometimes styled “Germany’s biggest village”. Haßloch is the Bad Dürkheim district's biggest municipality, exceeding even the namesake district seat. The village has at its disposal well developed infrastructure with educational and shopping facilities; the region's surrounding centres can in the main be reached within 20 minutes. Geography Location Haßloch lies east of Neustadt an der Weinstraße and is part of the Rhine-Neckar urban agglomeration southwest of Mannheim and Ludwigshafen. It also lies on the Mannheim–Kaiserslautern line. At the municipality's northern limit runs Autobahn A 65, and from there it is 25&nb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peoria, Illinois
Peoria ( ) is a city in Peoria County, Illinois, United States, and its county seat. Located on the Illinois River, the city had a population of 113,150 as of the 2020 United States census, 2020 census, making it the List of municipalities in Illinois, eighth-most populous city in Illinois. It is the principal city of the Peoria, Illinois, metropolitan area, Peoria metropolitan area in Central Illinois, consisting of Fulton County, Illinois, Fulton, Marshall County, Illinois, Marshall, Peoria, Stark County, Illinois, Stark, Tazewell County, Illinois, Tazewell, and Woodford County, Illinois, Woodford counties and home to 402,391 people in 2020. Established in 1691 by the French explorer Henri de Tonti, Peoria is the oldest permanent European settlement in Illinois, according to the Illinois State Archaeological Survey. Originally known as Fort Clark, it received its current name when the Peoria County, County of Peoria was organized in 1825. The city was named after the Peoria peop ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
