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Tag Line
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Nom ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatures''. In Germany they are ''claims''. In the Netherlands and Italy, they are ''pay offs'' or ''pay-off''. Organizational usa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entertainment
Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in Court (royal), royal courts, and developed into sophisticated forms over time, becoming available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses private entertainment from a now enormous ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reinforcement
In Behaviorism, behavioral psychology, reinforcement refers to consequences that increase the likelihood of an organism's future behavior, typically in the presence of a particular ''Antecedent (behavioral psychology), antecedent stimulus''. For example, a rat can be trained to push a lever to receive food whenever a light is turned on; in this example, the light is the antecedent stimulus, the lever pushing is the ''operant behavior'', and the food is the ''reinforcer''. Likewise, a student that receives attention and praise when answering a teacher's question will be more likely to answer future questions in class; the teacher's question is the antecedent, the student's response is the behavior, and the praise and attention are the reinforcements. Punishment (psychology), Punishment is the inverse to reinforcement, referring to any behavior that decreases the likelihood that a response will occur. In operant conditioning terms, punishment does not need to involve any type of p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ninotchka
''Ninotchka'' is a 1939 American romantic comedy film made for Metro-Goldwyn-Mayer by producer and director Ernst Lubitsch and starring Greta Garbo and Melvyn Douglas. It was written by Billy Wilder, Charles Brackett, and Walter Reisch, based on a story by Melchior Lengyel. ''Ninotchka'' marked the first comedy role for Garbo, and her penultimate film; she received her third and final Academy Award nomination for Best Actress. In 1990, ''Ninotchka'' was selected for preservation in the United States National Film Registry by the Library of Congress as being "culturally, historically, or aesthetically significant". It has been listed as one of the greatest films of all time by ''Empire'' in 2008 and ''Time'' in 2011. ''Ninotchka'' has a rating on the review-aggregator Rotten Tomatoes, based on reviews. Plot Iranoff, Buljanoff and Kopalski, three agents from the Russian Board of Trade, arrive in Paris to sell jewelry confiscated from the aristocracy during the Russia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Turner Classic Movies
Turner Classic Movies (TCM) is an American movie channel, movie-oriented pay television, pay-TV television network, network owned by Warner Bros. Discovery. Launched in 1994, Turner Classic Movies is headquartered at Turner's Techwood broadcasting campus in the Midtown Atlanta, Midtown business district of Atlanta, Georgia. The channel's programming consists mainly of Golden age (metaphor), classic theatrically released feature films from the Turner Entertainment, Turner Entertainment Co. film library – which comprises films from Warner Bros. (covering films released before 1950), Metro-Goldwyn-Mayer (covering films released before May 1986), and the North American distribution rights to films from RKO Pictures, RKO Radio Pictures. However, Turner Classic Movies also licenses films from other studios and occasionally shows more recent films. Unlike its sister networks TBS (American TV channel), TBS, TNT (American TV network), TNT, and TruTV, TCM does not carry any sports cove ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anna Christie (1930 Film)
''Anna Christie'' is a 1930 Metro-Goldwyn-Mayer pre-Code film adaptation of the 1921 play of the same name by Eugene O'Neill. It was adapted by Frances Marion, produced and directed by Clarence Brown with Paul Bern and Irving Thalberg as co-producers. The cinematography was by William H. Daniels, the art direction by Cedric Gibbons and the costume design by Adrian. The film stars Greta Garbo, Charles Bickford, George F. Marion, and Marie Dressler. It was marketed using the slogan "Garbo Talks!", as it was her first talkie film. Of all its stars, Garbo was the one that MGM kept out of talking films the longest for fear that one of their bigger stars, like so many others, would not succeed in them. Her famous first line is: "Gimme a whisky, ginger ale on the side, and don't be stingy, baby!" In fact, Garbo's English was so good by the time she appeared in this film, she had to add an accent in several retakes to sound more like the Swedish Anna. In addition to the English and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greta Garbo
Greta Garbo (born Greta Lovisa Gustafsson; 18 September 1905 – 15 April 1990) was a Swedish-American actress and a premier star during Hollywood's Silent film, silent and early Classical Hollywood cinema, golden eras. Regarded as one of the greatest screen actresses of all time, she was known for her melancholic and somber screen persona, her film portrayals of tragedy, tragic characters, and her subtle and understated performances. In 1999, the American Film Institute ranked Garbo fifth on its list of the AFI's 100 Years...100 Stars, greatest female stars of classic Hollywood cinema. Garbo launched her career with a secondary role in the 1924 Swedish film ''The Saga of Gosta Berling, The Saga of Gösta Berling''. Her performance caught the attention of Louis B. Mayer, chief executive of Metro-Goldwyn-Mayer (MGM), who brought her to Hollywood in 1925. She stirred interest with her first American silent film, ''Torrent (1926 film), Torrent'' (1926). Garbo's performance in ''Fle ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Western Europe, with a population of 14.9 million. London stands on the River Thames in southeast England, at the head of a tidal estuary down to the North Sea, and has been a major settlement for nearly 2,000 years. Its ancient core and financial centre, the City of London, was founded by the Roman Empire, Romans as Londinium and has retained its medieval boundaries. The City of Westminster, to the west of the City of London, has been the centuries-long host of Government of the United Kingdom, the national government and Parliament of the United Kingdom, parliament. London grew rapidly 19th-century London, in the 19th century, becoming the world's List of largest cities throughout history, largest city at the time. Since the 19th cen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Film Institute
The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves filmmaking and television in the United Kingdom. The BFI uses funds provided by the National Lottery to encourage film production, distribution, and education. It is sponsored by the Department for Culture, Media and Sport, and partially funded under the British Film Institute Act 1949. Activities Purpose The BFI was established in 1933 to encourage the development of the arts of film, television and the moving image throughout the United Kingdom, to promote their use as a record of contemporary life and manners, to promote education about film, television and the moving image generally, and their impact on society, to promote access to and appreciation of the widest possible range of British and world cinema and to establish, care for and develop collections reflecting the moving image history, heritage and culture of the United Kingdom. Archive The BFI maintain ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Cabinet Of Dr
''The'' is a grammatical article in English, denoting nouns that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of the archaic pronoun ''thee' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Star Wars (film)
''Star Wars'' (later retitled ''Star Wars: Episode IV – A New Hope'') is a 1977 American Epic film, epic space opera film written and directed by George Lucas, produced by Lucasfilm Ltd. and released by Twentieth Century-Fox. It is the first film in the ''Star Wars'' franchise and the fourth chronological chapter of the "Skywalker Saga". Set in Universe of Star Wars, a fictional galaxy under the rule of the tyrannical Galactic Empire (Star Wars), Galactic Empire, the film follows a group of freedom fighters known as the Rebel Alliance, who aim to destroy the Empire's ultimate weapon, the Death Star. When the rebel leader Princess Leia is captured by the Empire, Luke Skywalker acquires stolen architectural plans of the Death Star and sets out to rescue her while learning the ways of a metaphysical power known as "the Force" from the Jedi Master Obi-Wan Kenobi. The cast includes Mark Hamill, Harrison Ford, Carrie Fisher, Peter Cushing, Alec Guinness, Anthony Daniels, Kenny Bak ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Log Line
A log line or logline is a brief (usually one-sentence) summary of a television program, film, short film or book, that states the central conflict of the story, often providing both a synopsis of the story's plot, and an emotional "hook" to stimulate interest. A one-sentence program summary in ''TV Guide'' is a log line. "A log line is a single sentence describing your entire story," however, "it is not a straight summary of the project. It goes to the heart of what a project is about in one or two sentences, defining the theme of the project...and suggest nga bigger meaning."Perebinossoff, Philippe; Gross, Brian; and Gross, Lynne S. (2005). ''Programming for TV, Radio, and the Internet: Strategy, Development, and Evaluation'', p.73. Taylor & Francis. . "A logline is a one-sentence summary of the story's main conflict. It is not a statement of theme but rather a premise." "A logline...helps content creators simply and easily sell their work in a single sentence, because the em ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
