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TV Rating Point
A target rating point (abbreviated as TRP; also television rating point for televisions) is a metric used in marketing and advertising to compare target audience impressions of a campaign or advertisement through a communication medium relative to the target audience population size. In the particular case of television, a device is attached to the TV set in a few thousand viewers' houses to measure impressions. These numbers are treated as a sample from the overall TV owners in different geographical and demographic sectors. Using a device, a special code is telecasted during the programme, which records the time and the programme that a viewer watches on a particular day. The average is taken for a 30-day period, which gives the viewership status for the particular channel. This has an average limit between 0-3.0. Target rating points construction Target rating points quantify the gross rated points achieved by an advertisement or campaign among targeted individuals within a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Central Bureau Of Investigation
The Central Bureau of Investigation (CBI) is the domestic crime investigating agency of India. It operates under the jurisdiction of the Ministry of Personnel, Public Grievances and Pensions. Originally set up to investigate bribery and governmental corruption, in 1965 it received expanded jurisdiction to investigate breaches of central laws enforceable by the Government of India, multi-state organised crime, multi-agency or international cases. CBI is exempted from the provisions of the Right to Information Act. CBI is India's officially designated single point of contact to act as the liaison with Interpol. The CBI headquarter is located in CGO Complex, near Jawaharlal Nehru Stadium in New Delhi. History Special Police Establishment The Bureau of Investigation traces its origins to the Special Police Establishment (SPE), a Central Government Police force, which was set up in 1941 by the Government of India to investigate bribery and corruption in transactions with the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reach (advertising)
In advertising and media analysis, reach (or cumulative audience, cumulative reach, net audience, net reach, net unduplicated audience, or unduplicated audience) refers to the total number of different people or households exposed, at least once, to a medium during a given period. Reach should not be confused with the number of people who will actually be exposed to and consume the advertising, though. It is just the number of people who are exposed to the medium and therefore have an opportunity to see or hear the ad or commercial. Reach may be stated either as an absolute number, or as a fraction of a given population (for instance, "TV households", "men", or "those aged 25–35"). Definition For any given viewer, they have been "reached" by the work if they have viewed it at all (or a specified amount) during the specified period. Multiple viewings by a single member of the audience in the cited period do not increase reach; however, media people use the term effective reach ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gross Rating Point
In advertising, a gross rating point (GRP) measures the size of an audience that an advertisement impacts. GRPs help answer ''how often'' "must someone see it before they can readily recall it" and "how many times" does it take before the desired outcome occurs. Overview Gross rating points are a measure of the impact by a campaign using a specific Media (communication), medium or schedule. It quantifies Cost per impression, impressions as a percentage of the target population, multiplied by Frequency (marketing), frequency. This percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. . The Marketing Accountability Standards Board (MASB) endorses the definiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frequency (marketing)
In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated exposure. From an audience perspective, Philip H. Dougherty says frequency can be interpreted as "how often consumers must see it before they can readily recall it and how many times it must be seen before attitudes are altered." For a business, increased frequency is generally desirable. Some studies have shown that audiences respond more favorably from repeated exposures to advertisements (i.e., increased frequency). Moreover, to maximize return on ad spend (ROAS), some research suggests the repeat of exposures should be spread out (once-a-week) versus multiple times in a short-time period (multiple times in a day), in order not to overwh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2019 Balakot Airstrike
The 2019 Balakot airstrike was a bombing raid conducted by Indian warplanes on 26 February 2019 in Balakot, Pakistan, against an alleged training camp of the terrorist group Jaish-e-Mohammed. Open source satellite imagery revealed that no targets of consequence were hit. The following day, Pakistan shot down an Indian warplane and took its pilot, Abhinandan Varthaman, prisoner. Indian anti-aircraft fire accidentally downed an Indian helicopter killing six airmen on board and one civilian on the ground, their deaths receiving little or no coverage in the Indian media, and remaining officially unacknowledged until seven months later. India claimed it had downed a Pakistani F-16 fighter jet. Defence and military analysts found India's evidence to be circumstantial, its claim discredited by the absence of the required US Department of Defense announcement about the loss, and a leak by department officials of the satisfactory enumeration of these aircraft in Pakistan. The airstri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PMO India
The Prime Minister's Office (PMO) (IAST: ''Pradhānamantrī Kāryālaya'') consists of the immediate staff of the Prime Minister of India, as well as multiple levels of support staff reporting to the Prime Minister. The PMO is headed by the Principal Secretary to the Prime Minister of India, currently Pramod Kumar Mishra. The PMO was originally called the Prime Minister's Secretariat until 1977, when it was renamed during the Morarji Desai ministry. It is part of the Government of India located in the South Block of the Secretariat Building. The Prime Minister's Official Website is available in 11 Indian languages namely Assamese, Bengali, Gujarati, Kannada, Malayalam, Meitei ( Manipuri), Marathi, Odia, Punjabi, Tamil and Telugu in addition to English and Hindi, out of the 22 scheduled languages of the Indian Republic. History During the tenure of Jawaharlal Nehru as Prime Minister, the then Prime Minister's Secretariat was headed by a Joint Secretary to Government of I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WhatsApp
WhatsApp (officially WhatsApp Messenger) is an American social media, instant messaging (IM), and voice-over-IP (VoIP) service owned by technology conglomerate Meta. It allows users to send text, voice messages and video messages, make voice and video calls, and share images, documents, user locations, and other content. WhatsApp's client application runs on mobile devices, and can be accessed from computers. The service requires a cellular mobile telephone number to sign up. WhatsApp was launched in February 2009. In January 2018, WhatsApp released a standalone business app called WhatsApp Business which can communicate with the standard WhatsApp client. The service was created by WhatsApp Inc. of Mountain View, California, which was acquired by Facebook in February 2014 for approximately US$19.3 billion. It became the world's most popular messaging application by 2015, and had more than 2billion users worldwide by February 2020, with WhatsApp Business having approxi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Supreme Court Of India
The Supreme Court of India is the supreme judiciary of India, judicial authority and the supreme court, highest court of the Republic of India. It is the final Appellate court, court of appeal for all civil and criminal cases in India. It also has the power of Judicial review in India, judicial review. The Supreme Court, which consists of the Chief Justice of India and a maximum of fellow 33 judges, has extensive powers in the form of original jurisdiction, original, appellate jurisdiction, appellate and Advisory opinion, advisory jurisdictions. As the apex constitutional court, it takes up appeals primarily against verdicts of the List of High Courts of India, High Courts of various states and tribunals. As an advisory court, it hears matters which are referred by the President of India#Judicial powers, president of India. Under judicial review, the court invalidates both ordinary laws as well as Amendment of the Constitution of India, constitutional amendments as per the basi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
India Today
''India Today'' is a weekly Indian English-language news magazine published by Living Media, Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new online opinion-orientated site called the ''DailyO''. History ''India Today'' was established in 1975 by Vidya Vilas Purie (owner of Thompson Press), with his daughter Madhu Trehan as its editor and his son Aroon Purie as its publisher.Bhandare, Namita"70's: The decade of innocence".''Hindustan Times''. Retrieved 29 July 2012. At present, ''India Today'' is also published in Hindi, Tamil language, Tamil, Malayalam and Telugu language, Telugu. The India Today (TV channel), India Today news channel was launched on 22 May 2015. In October 2017, Aroon Purie passed control of the India Today Group to his daughter, Kallie Purie. On 25 March 2024, Gulf News announced their recent partnership extablished between the platforms, stating ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aaj Tak
() is an Indian Hindi-language television news channel owned by the TV Today Network, a part of the New Delhi-based media conglomerate India Today Group. History Aaj Tak was first broadcast on DD Metro of Doordarshan (DD) in 1995. It was then broadcast as a news programme of 10 to 20 minutes. Aaj Tak came into existence in December 2000 as an independent news channel. It then became the first complete Hindi news channel in the country to be broadcast twenty-four hours. One of the anchors at the time was Surendra Pratap Singh. The tagline for Aaj Tak was "यह थी ख़बर आज तक, इंतज़ार कीजिए कल तक" (). Aaj Tak was the first news channel in India to use OB vans. By the time the channel came into existence, it had a reach of 52 lakh households. It now broadcasts to three crore households and its viewership in news channels is 56%. On 14 December 2018, Aaj Tak launched India's first Hindi high-definition channel, Aaj Tak ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TV Today Network
Living Media India Limited, d.b.a. India Today Group, is an Indian media conglomerate based in New Delhi, India. It has interests in magazines, newspapers, books, radio, television, printing and the Internet. History India Today Group was founded in 1975 by Aroon Purie and Madhu Trehan and its first publication was ''India Today'' which was a fortnightly news magazine.Pooja BhulaWho Owns Your Media: The highs and lows of the India Today Group, Newslaundry, 18 July 2022. Aroon Purie is the current chairman and editor-in-chief and Dinesh Bhatia is the current CEO of India Today Group. TV Today Network The TV Today Network is an English-Hindi Indian news television network based in India. The TV Today Network was incorporated in 1988, launching a video magazine called ''Newstrack''. At that time, private television broadcasting was prohibited in India.Himani ChandnaNewstrack – The video magazine that served real issues to news-hungry Indians in DD era, The Print, 23 June 2019 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
