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''G.I. Joe'' is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. The initial product offering represented four of the branches of the United States Armed Forces, U.S. armed forces with the Action Soldier (United States Army, U.S. Army), Action Sailor (United States Navy, U.S. Navy), Action Pilot (United States Air Force, U.S. Air Force), Action Marine (United States Marine Corps, U.S. Marine Corps), Action lifeline (United States Coast Guard, U.S. Coast Guard) and later on, the Action Nurse. The name is derived from the usage of "G.I. Joe" for the generic U.S. soldier, itself derived from the more general term "G.I.". The development of G.I. Joe led to the coining of the term "action figure". G.I. Joe's appeal to children has made it an American icon among toys. The ''G.I. Joe'' trademark has been used by Hasbro for several different toy lines, although only two have been successful. The original line introduced on February ...
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Stanley Weston (inventor)
Stanley Weston (born Stanley Alan Weinstein; April 1, 1933 – May 1, 2017) was an American inventor and licensing agent who created the G.I. Joe toy line in 1963, as well as the very concept of the action figure. Weston later sold the rights to his invention, which he called "outfitted action figures", to Hasbro for just $100,000. He later created his own company, Leisure Concepts, which represented and licensed products based on the likeness of Farrah Fawcett, Star Wars, and Nintendo. During the 1980s, Weston oversaw the creation of the ''ThunderCats'' animated series (1985–1989), which spawned the successful ThunderCats toyline. Biography Weston was born Stanley Alan Weinstein in New York City on April 1, 1933. He attended New York University (NYU) before enlisting to the United States Army during the Korean War. He returned to New York City after the war and completed his master's degree at New York University. Shortly after completing his master's degree, Weston join ...
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