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Swimblack
''Swimblack'' (also written as ''Swim Black'') is a 1998 advertisement for Guinness-brand draught beer, draught stout which was broadcast in the United Kingdom. It is the first in the Good things come to those who wait (Guinness), Good things come to those who wait advertising campaign created by Abbott Mead Vickers BBDO who had won the Guinness account from Ogilvy & Mather in January 1998. The centrepiece of the ''Swimblack'' campaign is a 60-second television and cinema commercial written by Tom Carty, art directed by Walter Campbell and directed by Jonathan Glazer, which depicted an aging local sports hero's annual swimming race from an offshore buoy to his brother's seafront pub against the "clock" of pint of Guinness being "correctly" poured at the bar. The brother declares that the hero will "never lose" as the punchline of the commercial shows the brother starting the clock a little later each year. The ad was shot in the remote Italian village of Monopoli and used local vil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jonathan Glazer
Jonathan Glazer (born 26 March 1965) is an English film director and screenwriter. Born in London, Glazer began his career in theatre before transitioning into film. Over the course of a career spanning nearly three decades, Glazer's directing work includes feature films, short films, music videos, and commercials. Glazer has been nominated for two BAFTA Awards and twice for both the Golden Lion and the Grand Jury Prize at the Venice Film Festival. He also received the nomination for the MTV Video Music Award for Best Direction twice, consecutively for his work on Jamiroquai's "Virtual Insanity" and Radiohead's " Karma Police". His work is often characterized by depictions of flawed and desperate characters, explorations of themes such as alienation and loneliness, a bold visual style that utilizes an omniscient perspective, and dramatic use of music. His 2013 film '' Under the Skin'' received numerous accolades and awards and was included in BBC's 100 Greatest Films of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Good Things Come To Those Who Wait (Guinness)
"Good things come to those who wait" is an advertising slogan used by Diageo in television, cinema, and print advertising campaigns promoting Guinness-brand draught stout in the United Kingdom. The slogan formed the cornerstone of advertising agency Abbott Mead Vickers BBDO's successful pitch to secure the Guinness account in 1996.Archer, Katy; The Art of Advertising' (interview with Matt Doman and Ian Heartfield), Channel 4, 16 January 2006. Retrieved 21 October 2007. Their proposal was to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, as well as to encourage bartenders to take the time to do so. A similar idea had been incorporated into a number of Guinness campaigns in the past, such as the Irish " Guinness Time" television and cinema spots of the early 1990s. The first piece of the "Good Things..." campaign to be launched was the sixty-second ''Swimblack'' tele ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Surfer (Guinness)
''Surfer'' is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999 ( Clio Awards, D&AD Awards, Cannes Lions), and in 2002 was voted the "Best ad of all time" in a poll conducted by Channel 4 and '' The Sunday Times''. The plot centers on a group of surfers, waiting for the perfect wave. As it arrives, the crashing 'white horses' turn into actual horses. One by one, a surfer 'crashes out', leaving only one, who manages to conquer the wave. The others join him as they celebrate on the shore. The advert was inspired by Walter Crane's 1893 painting "Neptune's Horses". The text also draws inspirat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Diageo
Diageo plc () is a multinational alcoholic beverage company, with its headquarters in London, England. It operates from 132 sites around the world. It was the world's largest distiller before being overtaken by Kweichow Moutai of China in 2017. It is a major distributor of Scotch whisky and other spirits. Its leading brands include Johnnie Walker, Guinness, Smirnoff, Baileys liqueur, Captain Morgan rum and Tanqueray and Gordon's gin. Diageo has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. Name Diageo is an invented name that was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word ''diēs'', meaning "day", and the Greek root ''geo-'', meaning "world"; and is meant to reference the company slogan "Celebrating Life, Every Day, Everywhere". History Diageo was formed in 1997 from the merger of Guinness plc and Grand Met ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pound Sterling
Sterling (abbreviation: stg; Other spelling styles, such as STG and Stg, are also seen. ISO 4217, ISO code: GBP) is the currency of the United Kingdom and nine of #Crown Dependencies and British Overseas Territories, its associated territories. The Pound (currency), pound (pound sign, sign: £) is the main unit of account, unit of sterling, and the word "pound" is also used to refer to the British currency generally, often qualified in international contexts as the British pound or the pound sterling. Sterling is the world's oldest currency that is still in use and that has been in continuous use since its inception. It is currently the fourth most-traded currency in the foreign exchange market, after the United States dollar, the euro, and the Japanese yen. Together with those three currencies and Renminbi, it forms the basket of currencies which special drawing rights#Value definition, calculate the value of International Monetary Fund, IMF special drawing rights. As of mid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guinness Advertising
Guinness () is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Sales in 2011 amounted to . In spite of declining consumption since 2001, it is the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually. The Guinness Storehouse is a tourist attraction at St. James's Gate Brewery in Dublin, Ireland. Since opening in 2000, it has received over 20 million visitors. Guinness's flavour derives from malted barley and roasted unmalted barley, a relatively modern development, not becoming part of the grist until the mid-20th century. For many years, a portion of aged brew was blended with freshly brewed beer to give a sharp lactic acid flavour. Although Guinness's palate still features a characteristic "tang", the company has refused ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Peter Souter
Peter Souter (born 1962) is a British writer. He is the chairman and chief creative officer of TBWA London and former executive creative director of Abbott Mead Vickers BBDO. He has written for film, television, theatre, and radio, including the screenplay for the ITV television drama ''Married Single Other'' and the upcoming animated film ''That Christmas''. Advertising career Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, where he worked alongside Paul Brazier for 4 years. He then moved on to become deputy creative director in 1995, then executive creative director in 1997, taking over for David Abbott. In 2005 he worked on the 'Make Poverty History' campaign, which he said was the work of which he is most proud. Writing career Souter has written plays for radio, theatre and television. His radio plays for BBC Radio 4 include ''Puddle'', ''Goldfish Girl'', ''Stream River Sea'', ''That's Mine, This is Yours'', ''What Love Sounds like'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Monopoli
Monopoli (; Monopolitano: ) is a town and municipality in Italy, in the Metropolitan City of Bari and region of Apulia. The town is roughly in area and lies on the Adriatic Sea about southeast of Bari. It has a population of 49,246 (2014) and is important mostly as an agricultural, industrial and tourist centre. History The area was first settled in about 500 BC as a fortified Messapian city. In order to improve communication with the East, between the years 108 and 110 AD, the Emperor Trajan ordered the construction of a ''Via Publica'' which was named after him. Monopoli is the city in Apulia that has the longest stretch of the '' Via Traiana''. This is one of the most important Roman roads of the Empire. In 2012 the city of Monopoli created an archeological park around the remains of this ancient road. The difference between this new road and the Appian Way was the shorter distance between Benevento and Brindisi. The Appian Way started in Rome, reaching ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Buoy
A buoy () is a floating device that can have many purposes. It can be anchored (stationary) or allowed to drift with ocean currents. Types Navigational buoys * Race course marker buoys are used for buoy racing, the most prevalent form of yacht racing and power boat racing. They delimit the course and must be passed to a specified side. They are also used in underwater orienteering competitions. * Emergency wreck buoys provide a clear and unambiguous means of temporarily marking new wrecks, typically for the first 24–72 hours. They are coloured in an equal number of blue and yellow vertical stripes and fitted with an alternating blue and yellow flashing light. They were implemented following collisions in the Dover Strait in 2002 when vessels struck the new wreck of the . * Ice marking buoys mark holes in frozen lakes and rivers so snowmobiles do not drive over the holes. * Large Navigational Buoys (LNB, or Lanby buoys) are automatic buoys over 10 m high equipped wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ogilvy & Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ... messages that share a single idea and theme which make up an marketing strategy, integrated marketing marketing communications, communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many List of islands of the United Kingdom, smaller islands within the British Isles. Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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