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Superstitions (advertising Campaign)
"Superstitions" is an advertising campaign for Anheuser-Busch's Bud Light that debuted for the 2012 season of the National Football League. It was followed by "Dilemmas" in the 2013 season. The campaigns include television commercials that depict the superstitions that fans believe to help their teams win. The tagline In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, s ... for the campaigns is "It’s Only Weird If It Doesn’t Work". The 2012 season kicked off with the spot "Very Superstitious", included "Labels Out", and ended with two spots for the Super Bowl, "Lucky Chair" and "Journey". The rituals in "Very Superstitious" have been cited as an example of socially desirable superstitious behavior. The 2013 season kicked off with "Quinoa" and followed up with "Ramsey", "Basement", ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaign
An advertising campaign is a series of advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ... messages that share a single idea and theme which make up an marketing strategy, integrated marketing marketing communications, communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anheuser-Busch
Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV ( AB InBev), now the world's largest brewing company, which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's. The company employs over 19,000 people, operates 12 breweries in the United States, and until December 2009, was one of the largest theme park operators in the United States, with ten theme parks through the company's family entertainment division Busch Entertainment Corporation. History Beginnings and national expansion In 1852, German American brewer and saloon operator George Schneider opened the Bavarian Brewery on Carondelet Avenue (later known as South Broadway) between Dorcas and Lynch streets in South St. Louis.Herbst, 32. Schneider's brewery expanded in 1856 to a new brewhouse near Eighth and Crittenden streets; however, the following year financial prob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bud Light
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016. The company operates 12 breweries in the United States and nearly 20 in other countries, which increased after Anheuser-Busch InBev SA/NV acquired SABMiller in 2016. Brands include '' Budweiser'', ''Busch'', ''Michelob'', '' Bud Light'', and '' Natural Light''. Budweiser ''Budweiser'' is a 5.0% ABV Adjunct pale lager that was introduced in 1876 by Adolphus Busch and has become one of the best selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt.Protz, R., ''The Complete Guide to World Beer'' (2004), Budweiser is produced in various breweries located around the United States and the rest of the world. It is a filtered beer available in draught and packaged forms. Lower strength versions are distributed in regions with restrictive alcohol laws. Bud Ligh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2012 NFL Season
The 2012 NFL season was the 93rd season of the National Football League and the 47th of the Super Bowl era. It began on Wednesday, September 5, 2012, with the defending Super Bowl XLVI champion New York Giants falling to the Dallas Cowboys in the 2012 NFL Kickoff game at MetLife Stadium, and ended with Super Bowl XLVII, the league's championship game, on Sunday, February 3, 2013, at the Mercedes-Benz Superdome in New Orleans, with the Jim Harbaugh-coached San Francisco 49ers facing the John Harbaugh-coached Baltimore Ravens. The Ravens won the game, which marked the first time two brothers were head coaches for opposing teams in the championship game. Referee labor dispute In 2005, the NFL and NFL Referees Association agreed to a contract that would last through the 2011 season. In 2011, the officials' union had planned to use a contract clause to reopen negotiations a year early, but this failed to occur due to the 2011 NFL lockout. By June 2012, the league and the o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Football League
The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major professional sports leagues in the United States and Canada and the highest professional level of American football in the world. Each NFL season begins with a three-week preseason in August, followed by the 18-week regular season which runs from early September to early January, with each team playing 17 games and having one bye week. Following the conclusion of the regular season, seven teams from each conference (four division winners and three wild card teams) advance to the playoffs, a single-elimination tournament that culminates in the Super Bowl, which is contested in February and is played between the AFC and NFC conference champions. The league is headquartered in New York City. The NFL was formed in 1920 as the Ameri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Superstition
A superstition is any belief or practice considered by non-practitioners to be irrational or supernatural, attributed to fate or magic, perceived supernatural influence, or fear of that which is unknown. It is commonly applied to beliefs and practices surrounding luck, amulets, astrology, fortune telling, spirits, and certain paranormal entities, particularly the belief that future events can be foretold by specific (apparently) unrelated prior events. Also, the word ''superstition'' is often used to refer to a religion not practiced by the majority of a given society regardless of whether the prevailing religion contains alleged superstitions or to all religions by the antireligious. Contemporary use Definitions of the term vary, but commonly describe superstitions as irrational beliefs at odds with scientific knowledge of the world. Stuart Vyse proposes that a superstition's "presumed mechanism of action is inconsistent with our understanding of the physical world ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Nomenclature ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''sign ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
