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Steve Rivkin
Steve Rivkin (January 13, 1947 – November 16, 2016) was an American marketing and communications consultant, author and speaker. He founded Rivkin & Associates LLC in 1989. Biography The son of a pharmacist, Rivkin came from a medical family that included a general practitioner, a thoracic surgeon, an ob-gyn, a radiologist, and an infertility specialist. He consulted with healthcare organizations and more than 100 community hospitals on marketing and public affairs issues, working with a partner Fraser P. Seitel, author of ''The Practice of Public Relations''. In 2006, Rivkin was appointed Senior Fellow in Health Communications & Marketing Strategy for the Estes Park Institute, a national healthcare educational organization. He served on the board of directors of the Estes Park Institute and Volunteers in Medicine. In 2015 he was named CEO of the Estes Park Institute. Another of his specialized practice areas was in naming. His firm created new names for companies and brands. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freeport, New York
Freeport is a village in the town of Hempstead, in Nassau County, on the South Shore of Long Island, in New York state. The population was 43,713 at the 2010 census, making it the second largest village in New York by population. A settlement since the 1640s, it was once an oystering community and later a resort popular with the New York City theater community.Newsday.com Long Island History: Freeport Retrieved July 20, 2006. It is now primarily a but retains a modest commercial waterfront and some light industry. History [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Author
An author is the writer of a book, article, play, mostly written work. A broader definition of the word "author" states: "''An author is "the person who originated or gave existence to anything" and whose authorship determines responsibility for what was created''." Typically, the first owner of a copyright is the person who created the work, i.e. the author. If more than one person created the work (i.e., multiple authors), then a case of joint authorship takes place. The copyright laws are have minor differences in various jurisdictions across the United States. The United States Copyright Office, for example, defines copyright as "a form of protection provided by the laws of the United States (title 17, U.S. Code) to authors of 'original works of authorship.'" Legal significance of authorship Holding the title of "author" over any "literary, dramatic, musical, artistic, rcertain other intellectual works" gives rights to this person, the owner of the copyright, especially ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volunteers In Medicine
Volunteers in Medicine (VIM) is national nonprofit dedicated to building a network of free primary health care clinics for the uninsured and medically underserved. Mission The organization's stated mission is "To promote and guide the development of a national network of free clinics emphasizing the use of retired medical and community volunteers within a culture of caring to improve access to health care for America’s underserved, particularly the uninsured." History For two decades, the Volunteers in Medicine national office assisted local communities and built a national network of free health care clinics to care for the uninsured and medically underserved. This network is known as thVIM Alliance Volunteers in Medicine has withstood many changes in the health care landscape. Recognizing that free clinics continue to hold a distinctive place in the health care safety net, in 2018 the national office made a strategic decision to expand the VIM Alliance to include establishe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Library Journal
''Library Journal'' is an American trade publication for librarians. It was founded in 1876 by Melvil Dewey. It reports news about the library world, emphasizing public libraries, and offers feature articles about aspects of professional practice. It also reviews library-related materials and equipment. Each year since 2008, the Journal has assessed public libraries and awarded stars in their Star Libraries program. Its "Library Journal Book Review" does pre-publication reviews of several hundred popular and academic books each month. ''Library Journal'' has the highest circulation of any librarianship journal, according to Ulrich's—approximately 100,000. ''Library Journal's'' original publisher was Frederick Leypoldt, whose company became R. R. Bowker. Reed International (later merged into Reed Elsevier) purchased Bowker in 1985; they published ''Library Journal'' until 2010, when it was sold to Media Source Inc., owner of the Junior Library Guild and '' The Horn Book ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jack Trout
John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was one of the founders and pioneers of positioning theory and also marketing warfare theory. Career Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. He then joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. He was the founder and president of the international marketing strategy firm "Trout and Partners". The firm is represented in offices in many countries worldwide including emerging markets. Trout worked with a number of different client companies, including AT&T, Apple, Citicorp, General Electric, Hewlett-Packard, IBM, Pfizer, Procter & Gamble, Southwest Airlines, and Xerox. When working with pizza Pizza (, ) is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Al Ries
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of " positioning" in the field of marketing. Life and career Born in Indianapolis, Indiana in 1926, Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961. Jack Trout joined the agency in 1967. Ries and Trout wrote a three-part series of articles for ''Advertising Age'' in 1972. The themes discussed in that series of articles inspired their later book, ''Positioning: The Battle for Your Mind'', published in 1981. Ries wrote an article for AdWeek that centered around the historical failure of converged dev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trout & Ries
Trout & Ries was known for publicizing and then putting into practice the concepts in their 'Positioning. The Battle For Your Mind'' book. History ''Advertising Age'' wrote that "Jack Trout and Al Ries didn't invent positioning. But they positioned it." Both of them had been employed in General Electric's advertising department. Their partnership originated when, in 1967, ''Trout'' joined the firm that in 1961 ''Ries'' had founded as ''Ries Cappiello Colwell''. In 1989 they renamed their firm ''Trout & Ries''. In 1994 they used the term "refocusing" as a counterweight to a then-popular '' buzzword: reengineering''. That was also the year when their formal partnership ended: Trout opened ''Trout & Partners'' in Connecticut, and Ries began ''Ries & Ries'' with his daughter Laura Ries Laura Ries is a co-founder, with her father Al Ries, of ''Ries & Ries'', an advertising/marketing strategy consultancy firm. She has also written several books in the field of Marketing. Career L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Positioning (marketing)
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and Jack Trout grew to include building a product's reputation and ranking among competitor's products. Schaefer and Kuehlwein extend the concept beyond material and rational aspects to include 'meaning' carried by a brand's mission or myth. Primarily, positioning is about "the plac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2016 Deaths
This is a list of deaths of notable people, organised by year. New deaths articles are added to their respective month (e.g., Deaths in ) and then linked here. 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 See also * Lists of deaths by day * Deaths by year {{DEFAULTSORT:deaths by year ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Theorists
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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