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SpotXchange
SpotX is a video advertising and monetization platform. Billions of video ad decisions are transacted through the SpotX platform daily, with ads delivered to over 70 million US households. The company is headquartered north of Denver, Colorado with additional offices worldwide, including Belfast, London, New York, Salt Lake City, San Francisco, Singapore, Sydney, and Tokyo. History SpotX was founded as a division of the search engine marketing technologies and services company, Booyah Networks. The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO). In March 2007, SpotX, initially SpotXchange, formed a separate company from Booyah that focused on digital video advertising technology. In 2009, SpotX launched targeting tools to help advertisers reach their audiences. In 2010, SpotX launched its real-time bidding solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mike Shehan
Mike Shehan is co-founder and CEO of SpotX. Career In 1996, Mike Shehan founded his first company called LOGEX International, LLC, a provider of e-commerce solutions focused on the retail and catalog industries. LOGEX was eventually sold to AppNet where Shehan served as President of its two fastest-growing divisions, e-Commerce Solutions and Outsourcing Services. Shehan launched his second venture, Ereo, a search engine for images in 2000. In 2001, Shehan co-founded Booyah Networks, Inc., an image-enhanced pay-per-click search engine platform. In 2006, Booyah was 23rd on the list of the 500 fastest-growing companies in the US. In 2007, Shehan realigned the business into a search engine marketing agency and targeted video advertising as his next endeavor. In 2007, Mike co-founded the video advertising platform SpotXchange, which was renamed SpotX in 2015. Today, SpotX is the leading global video advertising platform shaping digital video and the future of TV. European broadcast ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magnite Inc
Magnite Inc. (formerly Rubicon Project) is an American online advertising technology firm based in Los Angeles, California. The company was formed following a merger between Rubicon Project and Telaria in 2020. History Rubicon Project was founded in 2007 by Frank Addante, Craig Roah, Duc Chau and Julie Mattern, who had previously worked together at L90/adMonitor, an online advertising network. By April 2009, the company had raised $33 million in venture funding led by Clearstone Venture Partners, IDG Ventures Asia and Mayfield Fund. The company also secured $8 million in venture debt from Silicon Valley Bank. In February 2014, Rubicon Project filed for an IPO and went public in April 2014 opening at over $20 per share. The stock fell back to about $16 per share later in the month. In March 2014, the company was named number two on the top Ad Exchange Entities by comScore. In February 2017, the company released its president and several other top executives. On March 14, 2017, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Advertising
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) systems, which, in turn, were replaced by flat-panel displays of several types. Video systems vary in display resolution, aspect ratio, refresh rate, color capabilities, and other qualities. Analog and digital variants exist and can be carried on a variety of media, including radio broadcasts, magnetic tape, optical discs, computer files, and network streaming. Etymology The word ''video'' comes from the Latin verb ''video,'' meaning to see or ''videre''. And as a noun, "that which is displayed on a (television) screen," History Analog video Video developed from facsimile systems developed in the mid-19th century. Early mechanical video scanners, such as the Nipkow disk, were patented as early as 1884, however, it took several de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click (PPC) listings and increase the call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. Search engine marketing is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
RTL Group
RTL Group S.A. ("Radio Télévision Luxembourg") is a Luxembourg-based international media conglomerate, with another corporate office in Cologne, Germany. The company operates 56 television channels and 36 radio stations in Germany, France and other European countries. It also offers national streaming platforms, content productions and a range of digital services. Important segments of RTL Group are RTL Deutschland, Groupe M6 and Fremantle. The company in its present form was established by Bertelsmann, Groupe Bruxelles Lambert (GBL), and Pearson plc in 2000. As of 2024 Bertelsmann, a conglomerate based in the German city of Gütersloh owns 76% of the shares in the company, after holding a stake of more than 90% in the past. RTL Group is one of a total of eight divisions of Bertelsmann: It is responsible for more than a third of its revenue and a large share of its operating profit. It is one of the founding members of the European Broadcasting Union. History Historica ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Serving
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
