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Spice Girls Merchandise And Sponsorship Deals
The Spice Girls are an English girl group that first came to international prominence in 1996 with the release of their debut single "Wannabe". The following year, they became involved in a prolific marketing phenomenon, leading to an unprecedented number of Spice Girls merchandise and sponsorship deals. With their name attached to numerous sponsors including Pepsi, Cadbury and Polaroid, and the official Spice Girls branding on hundreds of different product tie-ins, they quickly became the most merchandised group in music history. Their global merchandising efforts alone brought in over £300 million in 1997, while the group's total grosses were estimated at US$500–800 million by May 1998. Industry pundits attribute much of the brand's success to the group's longtime manager Simon Fuller. By the end of 1997, however, the overwhelming number of Spice Girls merchandise and sponsorship deals led to a public and media backlash. The group responded by firing Fuller and slo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spice Girls
The Spice Girls are an English girl group formed in 1994, consisting of Mel B ("Scary Spice"), Melanie C ("Sporty Spice"), Emma Bunton ("Baby Spice"), Geri Halliwell ("Ginger Spice"), and Victoria Beckham ("Posh Spice"). They have sold over 100 million records worldwide, making them List of best-selling girl groups#Best-selling girl groups worldwide, the best-selling girl group of all time. With their "girl power" mantra, the Spice Girls redefined the girl-group concept by targeting a young female fanbase. They led the teen pop resurgence of the 1990s, were a major part of the Cool Britannia era, and became popular culture icons of the decade. The Spice Girls were formed by Heart Management, who held auditions to create a girl group to compete with the British boy bands popular at the time. After leaving Heart, the Spice Girls hired Simon Fuller as their manager and signed with Virgin Records. They released their debut single, "Wannabe", in 1996, which reached number one on the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Say You'll Be There
"Say You'll Be There" is a song by the English girl group Spice Girls from their debut studio album, ''Spice (album), Spice'' (1996). The Spice Girls co-wrote the song with Eliot Kennedy after the group left Heart Management in 1995. Later, Jon B., Jonathan Buck also received a songwriting credit. Produced by production duo Absolute (production team), Absolute, the song incorporates a mix of dance-pop and Contemporary R&B, R&B influences. It also includes a harmonica Solo (music), solo played by Judd Lander. Once considered by the group's record label Virgin Records to be the group's debut single, it was released as the second single from ''Spice'' on 26 September 1996. The lyrics provide a female-first perspective on relationships. The song received mixed reviews from Music journalism, music critics, many of whom praised it for its catchiness, while others were critical of its production. It was a commercial success worldwide, reaching the top ten in most of the charts that it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Move Over
"Move Over", also known as "Generationext", is a song by English girl group the Spice Girls from their second studio album, '' Spiceworld'' (1997). The song was originally co-written by Clifford Lane with Mary Wood as a jingle for PepsiCo's " GeneratioNext" advertising campaign and used in television ads released in January 1997. Through Abbott Mead Vickers BBDO, the Spice Girls signed an endorsement deal with Pepsi in early 1997, that consisted of the release of an exclusive CD single, TV commercials, on-can and bottle promotion and the group's first live concerts in Turkey. The Spice Girls co-wrote with Lane and Wood a new extended version of "Move Over", which was produced by Matt Rowe and Richard Stannard. The version is a dance-pop song with influences of pop-rock, which is thematically linked to the concepts of merchandising and consumerism. The Spice Girls filmed three television ads using their own version of the song and later included it as a track on ''Spiceworld ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Step To Me
"Step to Me" is a song by the British pop group the Spice Girls. It was written by the group members with Eliot Kennedy and produced by Absolute (production team), Absolute. This song was included on the Japanese edition of the Spice Girls' second album, ''Spiceworld (album), Spiceworld''. Background The song was originally written for the group's debut album ''Spice (album), Spice'' but did not make the final cut. In 1997, Pepsi launched a £1 million 'generation next' TV campaign in the United Kingdom—running alongside sales promotion activities, notably one where by consumers collected twenty pink Tab (beverage can), ring pull tabs from promotional Pepsi cans, sent them off and received the free Spice Girls CD single "Step to Me"—which was not available in High Street retailers. Collectors were also entered into a free prize draw to see the Spice Girls play their Girl Power! Live in Istanbul, first live concert in Turkey who Pepsi were sponsoring. The advertising and the pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Butterworth-Heinemann
Butterworth–Heinemann is a British publishing company specialised in professional information and learning materials for higher education and professional training, in printed and electronic forms. It was formed in 1990 by the merger of Heinemann Professional Publishing and Butterworths Scientific, both subsidiaries of Reed International. With its earlier constituent companies, the founding dates back to 1923. It has publishing units in Oxford (UK) and Waltham, Massachusetts (United States). As of 2006, it is an imprint of Elsevier. See also *LexisNexis Butterworths LexisNexis is an American data analytics company headquartered in New York, New York. Its products are various databases that are accessed through online portals, including portals for computer-assisted legal research (CALR), newspaper search, ... References External links * Book publishing companies of the United Kingdom Elsevier imprints {{publish-corp-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including '' Autocar'', '' What Car?'' and '' PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading executives from the adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Generation
The Pepsi Generation, is the theme of an advertising campaign for Pepsi-Cola, a US brand of soft drink, that launched in 1963 as the result of a slogan contest. A new car was awarded to the writer of the winning slogan. The contest was the brainchild of Alan Pottasch, a PepsiCo advertising executive, and it was won by Appleton, Wisconsin resident, Ellen M. Reimer. Her slogan invited consumers to "Come Alive! You're the Pepsi Generation!" The original "Come Alive" jingle was performed by singer Joanie Sommers in her memorable "breathy" vocal style. As of 2024, this logo is still used on merchandising. History Earlier campaigns for Pepsi-Cola had emphasized price competition. Pepsi bottles contained nearly twice as much beverage as standard Coca-Cola bottles, and Coca-Cola was by far the leading brand of soft drink. Pepsi launched a jingle campaign in 1939, " Pepsi-Cola Hits the Spot": :''Pepsi-Cola hits the spotTwelve full ounces, that's a lot!Twice as much for a nickel, to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi to an immensely diversified range of food and beverage brands. Significant acquisitions include Tropicana Products in 1998, the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio, and Pioneer Foods in 2020 for US$1.7 billion. As of January 2021, the company possesses 23 brands that have over 1 billion $ each in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries and territories, r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard (magazine)
''Billboard'' (stylized in letter case, lowercase since 2013) is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events and styles related to the music industry. Its Billboard charts, music charts include the Billboard Hot 100, Hot 100, the Billboard 200, 200, and the Billboard Global 200, Global 200, tracking the most popular albums and songs in various music genres. It also hosts events, owns a publishing firm and operates several television shows. ''Billboard'' was founded in 1894 by William Donaldson and James Hennegan as a trade publication for bill posters. Donaldson acquired Hennegan's interest in 1900 for $500. In the early years of the 20th century, it covered the entertainment industry, such as circuses, fairs and burlesque shows, and also created a mail service for travelling entertainers. ''Billboard'' began focusing more on the music industry as the jukebox ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
One Hour Of Girl Power
''One Hour of Girl Power'' (also known as ''Spice—the Official Video—Vol. 1'') is a VHS production by the Spice Girls released in the spring of 1997. It shows various performances and all the music videos filmed until that point, as well as behind the scenes of the videos. On iTunes, a five-minute abridged version of the video was released as a bonus track with the ''Greatest Hits'' album. Summary ''One Hour of Girl Power'' shows private footage of the pre-fame Spice Girls arriving at a hotel in the United States in 1995, where they are seen running through the corridors in their robes and playing around by the pool (briefly singing the then yet to be released 'Love Thing' a cappella). Included on the video are the promotional video clips for their debut single, "Wannabe", as well as those for the following singles, "Say You'll Be There", "2 Become 1", "Mama" and "Who Do You Think You Are". The videos are interspersed with behind the scenes footage of the making of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was published on Saturday 26 March 2016, leaving only the online edition. The daily edition was named National Newspaper of the Year at the 2004 British Press Awards. ''The Independent'' won the Brand of the Year Award in The Drum Awards for Online Media 2023. History 1980s Launched in 1986, the first issue of ''The Independent'' was published on 7 October in broadsheet format.Dennis Griffiths (ed.) ''The Encyclopedia of the British Press, 1422–1992'', London & Basingstoke: Macmillan, 1992, p. 330. It was produced by Newspaper Publishing plc and created by Andreas Whittam Smith, Stephen Glover and Matthew Symonds. All three partners were former journalists at ''The Daily Telegraph'' who had left the paper towards the end of Lord Hartwell' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Channel 5 (UK)
5 (formerly known as Channel 5 and Five) is a British free-to-air public broadcast television channel owned and operated by Channel 5 Broadcasting Limited, a wholly-owned subsidiary of Paramount Global's UK and Australia division. It was launched in 30 March 1997 to provide a fifth national terrestrial channel in the United Kingdom. Channel 5 was renamed Five, from 16 September 2002 until 13 February 2011. Most of this was under the RTL Group's ownership with Richard Desmond purchasing the channel on 23 July 2010 and reverting the name change.'Mini-revamp planned for Channel 5 News' ATV Network, 30 October 2010 On 1 May 2014, the channel was acquired by Viacom (now Paramount Glo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
