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Sonny Vaccaro
John Paul Vincent "Sonny" Vaccaro (born September 23, 1939) is an American former sports marketing executive. He lives in Santa Monica, California. Career Vaccaro is best known for his tenure with Nike, Inc., where he signed Michael Jordan to his first sneaker deal. Vaccaro left Nike for Adidas, then Reebok. He founded the ABCD Camp, an elite showcase of high school basketball standouts, which ran from 1984 to 2007. It featured future stars Kobe Bryant, Dwight Howard, and LeBron James. Vaccaro cofounded the first national high school All-Star game, The Dapper Dan Roundball Classic, with concert promoter and boyhood friend Pat DiCesare in Pittsburgh in 1965. The game endured for 43 years and its alumni includes such greats as Calvin Murphy, Shaquille O'Neal, Kobe Bryant, Chris Webber, Alonzo Mourning, Kevin Garnett, Vince Carter, Tracy McGrady, Patrick Ewing, Rasheed Wallace and Stephon Marbury. Vaccaro and basketball coach George Raveling had been close friends, to the ...
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Sports Marketing
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'. It is a specific application of marketing principles and processes to sport products and to the marketing of non- sports products through association with sport. Sports Marketing is a subdivision of marketing which focuses both on the Promotion (marketing), promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams focused on customer-fans. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other product, service, business or cause through sports. Sports marketing is also designed to meet the needs and wants of the cons ...
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Shaquille O'Neal
Shaquille Rashaun O'Neal ( ; born March 6, 1972), commonly known as Shaq ( ), is an American former professional basketball player who is a sports analyst on the television program ''Inside the NBA''. He is a and Center (basketball), center who played for six teams over his 19-year career in the National Basketball Association (NBA) and is a four-time List of NBA champions, NBA champion. O'Neal is regarded as one of the greatest basketball players and centers of all time. After playing college basketball for the LSU Tigers men's basketball, LSU Tigers, O'Neal was selected by the Orlando Magic with the List of first overall NBA draft picks, first overall pick in the 1992 NBA draft. He quickly became one of the best centers in the league, winning NBA Rookie of the Year in 1992–93 NBA season, 1992–93 and leading his team to the 1995 NBA Finals. After four years with the Magic, O'Neal signed as a free agent with the Los Angeles Lakers. They won Three-peat, three consecutive c ...
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30 For 30
''30 for 30'' is the title for a series of documentary films airing on ESPN, its sister networks, and online highlighting interesting people and events in sports history. This includes four "volumes" of 30 episodes each, a 13-episode series under the ''ESPN Films Presents'' title in 2011–2012, and a series of ''30 for 30 Shorts'' shown through the ESPN.com website. The series has also expanded to include ''Soccer Stories'', which aired in advance of the 2014 FIFA World Cup, and audio podcasts. Background The idea for the series began in 2007 from ESPN.com columnist and Grantland.com founder Bill Simmons and ESPN's Connor Schell. The title, ''30 for 30'', derived from the series's genesis as 30 films in celebration of ESPN's 30th anniversary in 2009, with an exploration of the biggest stories from ESPN's first 30 years on-air, through a series of 30 one-hour films by 30 filmmakers. Volume I premiered in October 2009 and ran to December 2010, chronicling 30 stories from t ...
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Ed O'Bannon
Edward Charles O'Bannon Jr. (born August 14, 1972) is an American former professional basketball player in the National Basketball Association (NBA). He was a power forward (basketball), power forward for the UCLA Bruins men's basketball, UCLA Bruins on their 1994–95 UCLA Bruins men's basketball team, 1995 NCAA championship team. He was selected by the New Jersey Nets with the ninth overall pick of the 1995 NBA draft. After two seasons in the NBA, he continued his professional career for another eight years, mainly playing in Europe. O'Bannon was the lead plaintiff in ''O'Bannon v. NCAA'', an United States antitrust law, antitrust class action lawsuit against the National Collegiate Athletic Association which resulted in the discontinuation of NCAA video games. Early life O'Bannon grew up in South Los Angeles and attended Verbum Dei High School before graduating from Artesia High School (Lakewood, California), Artesia High School. He averaged 24.6 points, 9.7 rebounds in his se ...
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O'Bannon V
O'Bannon may refer to: Ships *USS O'Bannon (DD-177), USS ''O'Bannon'' (DD-177), U.S. Navy ''Wickes''-class destroyer (1919–1922) *USS O'Bannon (DD-450), USS ''O'Bannon'' (DD-450), U.S. Navy ''Fletcher''-class destroyer (1942–1970) *USS O'Bannon (DD-987), USS ''O'Bannon'' (DD-987), U.S. Navy ''Spruance''-class destroyer (1979–2005) Others *O'Bannon (surname), includes a list of people with the name *O'Bannon, Louisville, neighborhood in Kentucky, U.S. See also

* * *Bannon (other) {{disambig ...
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George Raveling
George Henry Raveling (born June 27, 1937) is an American former college basketball player and coach. He played at Villanova University, and was the head coach at Washington State University the University of Iowa and the University of Southern California Raveling has been Nike's global basketball sports marketing director since he retired from coaching in 1994.Former Iowa coach Raveling among Lapchick winners
Associated Press (Newton Daily News), November 21, 2013


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ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Communications (20%) through the joint venture ESPN Inc. The company was founded in 1979 by Bill Rasmussen, Scott Rasmussen and Ed Eagan. ESPN broadcasts primarily from studio facilities located in Bristol, Connecticut. The network also operates offices and auxiliary studios in Miami, Orlando, New York City, Las Vegas, Seattle, Charlotte, Washington, D.C., and Los Angeles. James Pitaro has been chairman since March 5, 2018, following the resignation of John Skipper on December 18, 2017. , ESPN is available to approximately 70 million pay television households in the United States—down from its 2011 peak of 100 million households. It operates regional channels in Africa, Australia, Latin America, and the Netherlands. In Ca ...
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Stephon Marbury
Stephon Xavier Marbury (born February 20, 1977) is an American former professional basketball player who was also the head coach for the Beijing Royal Fighters of the Chinese Basketball Association (CBA) from 2019–2023. After his freshman year with the Georgia Tech Yellow Jackets men's basketball, Georgia Tech Yellow Jackets, he was selected as the 4th overall pick in the 1996 NBA draft by the Milwaukee Bucks, but was traded shortly thereafter to the Minnesota Timberwolves. A two-time All-Star and two-time member of the All-NBA Team, Marbury played in the NBA from 1996 until 2009. He then played in the CBA until his retirement in 2018. During his time in the CBA, Marbury won three CBA championships, winning Finals MVP in 2015, and made three CBA All-Star Games. Early years Marbury has often gone by the nickname "Starbury", a name created during his youth. Marbury, the sixth of seven children, was born and raised in the Coney Island neighborhood of Brooklyn, New York City. He att ...
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Rasheed Wallace
Rasheed Abdul Wallace (born September 17, 1974) is an American basketball coach and former professional player. A native of Philadelphia, Wallace played college basketball for the North Carolina Tar Heels before declaring for the draft in 1995. He played 16 seasons in the National Basketball Association (NBA). Originally selected by the Washington Bullets (now known as the Washington Wizards) as the fourth pick in the 1995 NBA draft, Wallace was named to the All-Rookie second team following his first season. He was then traded to the Portland Trail Blazers after the season. He was a key member of the Trail Blazers team that made it to the Western Conference Finals in 1999 and 2000, and he was an NBA All-Star in 2000 and 2001. Wallace averaged a career best 19.4 points per game in 2002 for the Trail Blazers. During the 2003–04 season Portland traded him to the Atlanta Hawks where he played one game before he was traded to the Detroit Pistons. With the Pistons, Wallace won th ...
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Patrick Ewing
Patrick Aloysius Ewing Sr. (born August 5, 1962) is a Jamaican-American basketball coach and former professional player who is a basketball ambassador for the New York Knicks of the National Basketball Association (NBA), where he played most of his career as the starting center (basketball), center before ending his playing career with brief stints with the Seattle SuperSonics and Orlando Magic. Ewing is regarded as one of the greatest centers of all time, playing a dominant role in the New York Knicks' 1990s success. Highly recruited out of Cambridge, Massachusetts, Ewing played center for the Georgetown_Hoyas_men's_basketball, Georgetown Hoyas for four years—in three of which the team reached the NCAA Division I men's basketball tournament, NCAA championship game. ESPN in 2008 designated him the 16th-greatest college basketball player of all time. He had a seventeen-year NBA career, predominantly playing for the New York Knicks, where he was an eleven-time all-star and name ...
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Tracy McGrady
Tracy Lamar McGrady Jr. (born May 24, 1979), nicknamed T-Mac, is an American former professional basketball player, best known for his career in the National Basketball Association (NBA). McGrady is a seven-time NBA All-Star, seven-time All-NBA selection, two-time NBA scoring champion, and winner of the NBA Most Improved Player Award in 2001. He was inducted into the Naismith Memorial Basketball Hall of Fame as part of the Class of 2017. McGrady is regarded as one of the greatest scorers and shooting guards in NBA history. McGrady entered the NBA straight out of high school and was selected as the ninth overall pick by the Toronto Raptors in the 1997 NBA draft. Beginning his career as a low-minute player, he gradually improved his role with the team, eventually forming a duo with his cousin Vince Carter. In 2000, he left the Raptors for the Orlando Magic, where he became one of the league's most prolific scorers and a candidate for the NBA Most Valuable Player Award. In 20 ...
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Vince Carter
Vincent Lamar Carter Jr. (born January 26, 1977) is an American former professional basketball player who played for 22 seasons in the National Basketball Association (NBA). He primarily played the shooting guard and small forward positions, but occasionally played Power forward (basketball), power forward later in his NBA career. An eight-time NBA All-Star, All-Star and a two-time All-NBA Team selection, he played a record 22 seasons in the NBA, tied with LeBron James for the List of NBA seasons played leaders, most seasons played in league history. He is also the only player to have played in the NBA in four different decades. In 2024, Carter was inducted into the Naismith Memorial Basketball Hall of Fame. Carter entertained crowds with his leaping ability and slam dunks, earning him nicknames such as "Vinsanity", "Air Canada" (a play on the Air Canada, Canadian airline of the same name), and "Half Man, Half Amazing". He has been ranked as the greatest Slam dunk, dunker of al ...
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