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Shoot (advertising Magazine)
''Shoot'' (stylized ''SHOOT'') is a trade magazine for the advertising industry that was established in 1990 as ''BackStage/Shoot'', providing news and information about advertising agencies, executives, and creative advertising professionals. It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See". History The magazine was established in December 1960 under the title ''Back Stage'', in a newspaper format covering theatre and commercial production. The owners were Ira Eaker and Allen Zwerdling. In the late 1980s, they sold the paper to British Phonographic Industry and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as ''Back Stage Shoot'' was spun off into a full, standalone publication, ''BackStage/Shoot''; while the original Backstage continued on independently as well. The concept was to have the original '' Backstage'' publication concent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Magazine
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular tradesman, trade or industry. The collective term for this area of publishing is the trade press. History In 1928, ''Popular Aviation'' became the largest aviation trade magazine with a circulation of 100,000. "Monthly magazine until this month called ''Popular Aviation and Aeronautics''. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell." As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. Overview Trade publications keep industry members abreast of new developments. In this role, it functions similarl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Professional
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ira Eaker (publisher)
Ira Eaker (c. 1921 – June 26, 2002) was an American publisher, who was the co-founder of ''Backstage'', with Allen Zwerdling a weekly trade newspaper that was aimed at the theater, television and movie industries that is considered a "must-read" for actors and other professionals looking for jobs and industry information. Biography Eaker grew up in New York City and attended public school before serving in the United States Army during World War II. After completing his military service, Eaker attended the City College of New York, where he was awarded a degree in business.McKinley, Jesse"Ira Eaker, 80, Co-Founder of Back Stage, the Actors' Bible" ''The New York Times'', July 13, 2002. Accessed January 27, 2009. He had worked at a number of different publications while he was attending college and was hired 1948 as the advertising manager of ''Show Business'', a trade paper for the theatrical industry. After a dozen years at ''Show Business'', he left the paper together wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Allen Zwerdling
Allen Zwerdling (October 12, 1922 – January 12, 2009) was an American journalist who was co-founder of ''Backstage'', the "casting bible" for theater performers. Biography Zwerdling was born on October 12, 1922, in Brooklyn, New York, and performed with the Players Guild of Manhattan from 1936 to 1941. before enlisting in the Army Air Force. In the Army during World War II, Zwerdling directed plays and edited a military newspaper. Following his military service, he established the American Players Theater in Zurich, Switzerland and became director of the Kansas City Resident Theater. After returning to New York City in 1948, he was hired by ''Show Business'' as an editor. Ira Eaker was the advertising manager for the publication and the two developed a vision for a publication listing casting notices. The two approached ''The Village Voice'' with the idea of adding a section to that paper listing notices, but were rejected. They went out on their own and started ''Back S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Phonographic Industry
BPI (British Recorded Music Industry) Limited, trading as British Phonographic Industry (BPI), is the British recorded music industry's trade association. It runs the BRIT Awards; is home to the Mercury Prize; co-owns the Official Charts Company with the Entertainment Retailers Association; and awards UK music sales through the BRIT Certified Awards. Structure Its membership comprises hundreds of music companies, including ( Sony Music UK, Universal Music UK, Warner Music UK), and over 500 independent record labels and small to medium-sized music businesses. The BPI council is the management and policy forum of the BPI. It is chaired by the Chair of BPI, and includes the Chief Executive, Chief Operating Officer (COO), General Counsel, Chief Strategy Officer and 12 representatives from the recorded music sector: six from major labelstwo each from the three "major" companiesand six from the independent sector, who are selected by voting of all BPI independent label members ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Backstage (magazine)
Backstage is a prominent global casting platform and entertainment industry publication that connects performers, content creators, and behind-the-scenes professionals with casting directors and production teams across film, television, theater, commercials, and digital media. Founded in New York City in 1960 as a trade magazine for working actors, Backstage now operates one of the largest online platforms for hiring creative talent. The Backstage casting platform hosts thousands of vetted casting calls weekly and supports a talent database of more than 700,000 profiles. Its talent-seeking users range from independent filmmakers to major studios, creative agencies, and global brands. Backstage continues to publish original digital content on career development, casting trends, and expert advice for performers and other talent types. Backstage is owned bCast & Crew a provider of production payroll and software solutions for the entertainment industry. History Backstage was fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Nom ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatures''. In Germany they are ''claims''. In the Netherlands and Italy, they are ''pay offs'' or ''pay-off''. Organizational us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazines Established In 1990
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally financed by advertising, newsagent's shop, purchase price, prepaid subscription business model, subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarterlies, etc.), their target audiences (e.g., women's and trade magazines), their subjects of focus (e.g., popular science and religious), and their tones or approach (e.g., works of satire or humor). Appearance on the cover of print magazines has historically been understood to convey a place of honor or distinction to an individual or event. Term origin and definition Origin The etymology of the word "magazine" suggests derivation from the Arabic language, Arabic (), the broken plural of () meaning "depot, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Monthly Magazines Published In The United States , sometimes known as "monthly"
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Monthly usually refers to the scheduling of something every month. It may also refer to: * ''The Monthly'' * ''Monthly Magazine'' * ''Monthly Review'' * ''PQ Monthly'' * ''Home Monthly'' * ''Trader Monthly'' * ''Overland Monthly'' * Menstruation Menstruation (also known as a period, among other colloquial terms) is the regular discharge of blood and Mucous membrane, mucosal tissue from the endometrium, inner lining of the uterus through the vagina. The menstrual cycle is characterized ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
