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Serviceplan
Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG is one of the largest owner-operated advertising agency groups in Europe and the biggest one in Germany, headquartered in Munich, followed by Jung von Matt. Serviceplan includes more than 40 specialized agencies and employs more than 4,100 people. History The agency was founded in 1970 by Peter Haller and Rolf O. Stempel. In addition to the traditional advertising area the agency developed other areas of business. So in 1983 “Mediaplus” for media planning and procurement and in 1986 “Facit” marketing research were founded. 1995 Serviceplan was restructured to a business organization with a holding company. In 1997 “Plan.Net” was launched. 1998 Rolf O. Stempel resigned as CEO but remained shareholders. On 1 July 2002 Peter Haller handed over the position as CEO to his son Florian Haller but remained managing director of the group holding company. Since 2002 Serviceplan operates as Serviceplan Group für I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jung Von Matt
Jung von Matt (JvM) is an advertising agency headquartered in Hamburg, Germany, with 24 affiliates in Germany, Austria, Switzerland, Sweden, China, Poland and the Czech Republic. Jung von Matt is the second biggest owner-run German advertising agency, behind Serviceplan Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG is one of the largest owner-operated advertising agency groups in Europe and the biggest one in Germany, headquartered in Munich, followed by Jung von Matt. Serviceplan includes more .... Key personnel Jung von Matt was founded in 1991 by Holger Jung and Jean-Remy von Matt in Hamburg. Peter Figge, Jean-Remy von Matt, Larissa Pohl, Thomas Strerath and Götz Ulmer are co-CEOs. Awards Between 2008 and 2012, the so-called Kreativ-Index of the ''German Manager'' magazine ranked Jung von Matt as the most creative German advertising agency. In 2012, JvM won four ''Golden Trophies'' at the ''European Design & Advertising Art Directors Club o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Munich
Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and Hamburg, and thus the largest which does not constitute its own state, as well as the 11th-largest city in the European Union. The city's metropolitan region is home to 6 million people. Straddling the banks of the River Isar (a tributary of the Danube) north of the Bavarian Alps, Munich is the seat of the Bavarian administrative region of Upper Bavaria, while being the most densely populated municipality in Germany (4,500 people per km2). Munich is the second-largest city in the Bavarian dialect area, after the Austrian capital of Vienna. The city was first mentioned in 1158. Catholic Munich strongly resisted the Reformation and was a political point of divergence during the resulting Thirty Years' War, but remained physicall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Germany
Germany, officially the Federal Republic of Germany (FRG),, is a country in Central Europe. It is the most populous member state of the European Union. Germany lies between the Baltic and North Sea to the north and the Alps to the south. Its 16 constituent states have a total population of over 84 million in an area of . It borders Denmark to the north, Poland and Czechia to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its main financial centre is Frankfurt; the largest urban area is the Ruhr. Settlement in what is now Germany began in the Lower Paleolithic, with various tribes inhabiting it from the Neolithic onward, chiefly the Celts. Various Germanic tribes have inhabited the northern parts of modern Germany since classical antiquity. A region named Germania was documented before AD 100. In 962, the Kingdom of Germany formed the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shareholder
A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal owner of shares of the share capital of a public or private corporation. Shareholders may be referred to as members of a corporation. A person or legal entity becomes a shareholder in a corporation when their name and other details are entered in the corporation's register of shareholders or members, and unless required by law the corporation is not required or permitted to enquire as to the beneficial ownership of the shares. A corporation generally cannot own shares of itself. The influence of a shareholder on the business is determined by the shareholding percentage owned. Shareholders of a corporation are legally separate from the corporation itself. They are generally not liable for the corporation's debts, and the shareholders' l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wirtschaftswoche
''Wirtschaftswoche'' is a German language, German weekly business news magazine published in Germany. “Wirtschaft” means economy (including business) and “Woche” is week. History and profile For many years, ''Wirtschaftswoche'' was published weekly on Thursdays, but since March 2006, this has been changed to Mondays. The editorial office is in Düsseldorf. The publisher is Verlagsgruppe Handelsblatt which also publishes ''Handelsblatt''. The magazine provides business- and economy-related news. Its target audience is managers and business people. In November 2014 Miriam Meckel was appointed editor-in-chief of the weekly. Under the leadership of Miriam Meckel, WirtschaftsWoche has gone through a major structural as well as design relaunch with edition 20/2015. The magazine has slightly changed its logo as part of this redesign. Circulation In the period of 2001-2002 ''Wirtschaftswoche'' had a circulation of 187,000 copies. For the first quarter of 2005 the circulation o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
GWP Media-marketing
GWP may refer to: * Galbreath Wildlands Preserve, in California * Gallup World Poll * Gas Works Park, in Seattle, Washington * Gentle Wind Project, a new age movement * German Wirehaired Pointer, a breed of dog * Gigawatt-peak The nominal power is the nameplate capacity of photovoltaic (PV) devices, such as solar cells, modules and systems, and is determined by measuring the electric current and voltage in a circuit, while varying the resistance under precisely defined ... (GWp) * Global warming potential, as well as synonyme Greenhouse warming potential * Global Water Partnership * Gross world product {{disambiguation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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