|
Seduction (marketing)
Seduction within marketing is seen as the relationship between the marketer and the customer that converts an initial resistance into compliance and willingness. The marketer seduces the consumer to change from one set of social agreements into another, often opposite, set of social agreements leading to satisfaction of at least one of the pair. Information is given, so as to have a desirable and predictable impact on a consumer's decision process. Seduction differs from enlightenment, in that with enlightenment the information is given in order to allow the consumer to enable better decision making. The terms of the exchange are unambiguous. There is debate as to how common seduction is used within marketing, with utility theory denying it would exist at all. Others believe in a sovereign customer, who is free to make their own decisions without being influenced by an outside agent. Seduction can be split into two separate forms, confidence games (con-game) and play depending on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Utility
In economics, utility is a measure of a certain person's satisfaction from a certain state of the world. Over time, the term has been used with at least two meanings. * In a normative context, utility refers to a goal or objective that we wish to maximize, i.e., an objective function. This kind of utility bears a closer resemblance to the original utilitarian concept, developed by moral philosophers such as Jeremy Bentham and John Stuart Mill. * In a descriptive context, the term refers to an ''apparent'' objective function; such a function is revealed by a person's behavior, and specifically by their preferences over lotteries, which can be any quantified choice. The relationship between these two kinds of utility functions has been a source of controversy among both economists and ethicists, with most maintaining that the two are distinct but generally related. Utility function Consider a set of alternatives among which a person has a preference ordering. A utility fu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Sovereignty
Consumer sovereignty is the economic concept that the consumer has some controlling power over goods that are produced, and that the consumer is the best judge of their own welfare. ''Consumer sovereignty in production'' is the controlling power of consumers, versus the holders of scarce resources, in what final products should be produced from these resources. It is sometimes used as a hypothesis that the production of goods and services is determined by the consumers' demand (rather than, say, by capital owners or producers). ''Consumer sovereignty in welfare'' is the idea that the consumer is the best judge of their own welfare (rather than, say, politicians). It is used to claim that, for example, the government should help the poor by giving them monetary transfers, rather than by giving them products that are deemed "essential" by the politicians. Consumer sovereignty in production Consumer sovereignty was first defined by William Harold Hutt as follows:The consumer is s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Confidence Trick
A scam, or a confidence trick, is an attempt to defraud a person or group after first gaining their trust. Confidence tricks exploit victims using a combination of the victim's credulity, naivety, compassion, vanity, confidence, irresponsibility, and greed. Researchers have defined confidence tricks as "a distinctive species of fraudulent conduct ... intending to further voluntary exchanges that are not mutually beneficial", as they "benefit con operators ('con men') at the expense of their victims (the ' marks')". Terminology Other terms for "scam" include confidence trick, con, con game, confidence game, confidence scheme, ripoff, stratagem, finesse, grift, hustle, bunko, bunco, swindle, flimflam, gaffle, and bamboozle. The perpetrator is often referred to as a scammer, confidence man, con man, con artist, grifter, hustler, or swindler. The intended victims are known as marks, suckers, stooges, mugs, rubes, or gulls (from the word ''gullible''). When accomplices are e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Santa Claus
Santa Claus (also known as Saint Nicholas, Saint Nick, Father Christmas, Kris Kringle or Santa) is a legendary figure originating in Western Christian culture who is said to bring gifts during the late evening and overnight hours on Christmas Eve. Christmas elves are said to make the gifts in Santa's workshop, while flying reindeer pull his sleigh through the air. The popular conception of Santa Claus originates from folklore traditions surrounding the 4th-century Christian bishop Saint Nicholas, the patron saint of children. Saint Nicholas became renowned for his reported generosity and secret gift-giving. The image of Santa Claus shares similarities with the English figure of Father Christmas, and they are both now popularly regarded as the same person. Santa is generally depicted as a portly, jolly, white- bearded man, often with spectacles, wearing a red coat with white fur collar and cuffs, white-fur-cuffed red trousers, a red hat trimmed with white fur, a b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Persuasion
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpret ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Socialization
In sociology, socialization (also socialisation – see American and British English spelling differences#-ise, -ize (-isation, -ization), spelling differences) is the process of Internalisation (sociology), internalizing the Norm (social), norms and Ideology, ideologies of society. Socialization encompasses both learning and teaching and is thus "the means by which social and Culture, cultural continuity are attained".Clausen, John A. (ed.) (1968) ''Socialisation and Society'', Boston: Little Brown and Company Socialization is strongly connected to developmental psychology and behaviourism. Humans need social experiences to learn their culture and to survive. Socialization essentially represents the whole process of learning throughout the life course and is a central influence on the behavior, beliefs, and actions of adults as well as of children. Socialization may lead to desirable outcomes—sometimes labeled "Morality, moral"—as regards the society where it occurs. Indiv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
