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Seasonal Packaging
Seasonal packaging is a way of marketing a Product (business), product and sparking sales in consumer segments that infrequently buy the product, by wrapping the product in a Packaging and labeling, package closely related to seasons or holidays such as Valentine's Day, Easter, Mother's Day, Memorial Day, the Independence Day (United States), Fourth of July, Labor Day, back-to-school, Halloween, Thanksgiving, Christmas and holiday season, Christmas and New Year's. It is efficient as a marketing tool. Rationale * Packaging works as a "silent salesman," and occupies seven out of ten as a strategic part when a customer makes the decision to buy a particular product. It can be used to attract consumers' eyes and increase in-store purchase decision rate by using unique packaging. Meaning * Develop the festival culture. * Make consumers well-informed about events. Development Seasonal packaging was embraced by brands in order to make Product (business), products stand out f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Labor Day
Labor Day is a Federal holidays in the United States, federal holiday in the United States celebrated on the first Monday of September to honor and recognize the Labor history of the United States, American labor movement and the works and contributions of Workforce, laborers to the development and achievements in the United States. Beginning in the late 19th century, as the trade union and labor movements grew, trade unionists proposed that a day be set aside to celebrate labor. "Labor Day" was promoted by the Central Labor Union and the Knights of Labor, which organized the first parade in New York City. In 1887, Oregon was the first state of the United States to make it an official public holiday. By the time it became an official federal holiday in 1894, thirty U.S. state, states in the U.S. officially celebrated Labor Day. Labour Day (Canada), Canada's Labour Day is also celebrated on the first Monday of September. More than 150 other countries celebrate International Wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail Packaging
Retail is the sale of goods and Service (economics), services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturing, manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a Profit (accounting), profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar store, bricks and mortar and Online shopping, online retailing. Digital technologies are also affecting the way that co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toblerone
Toblerone ( , ) is a Swiss chocolate brand owned by Mondelez International (originally Kraft Foods Inc, Kraft Foods). Until 2022, it was produced exclusively in Bern, Switzerland, when a smaller, limited part of the portfolio began production in Bratislava, Slovakia. Toblerone is known for its distinctive shape as a series of joined triangular prisms inspired by the Matterhorn mountain and lettering engraved in the chocolate. "Toblerone" is a portmanteau of "Tobler", the surname of its co-founder Theodor Tobler, and "''Turrón#Italian torrone, torrone''", the Italian language, Italian word for nougat. The company was independent from 1899 until 1970, then merged with Suchard, then with Jacobs (coffee), Jacobs as Jacobs Suchard, then acquired by Kraft Foods, which has been renamed to Mondelez International in 2012. History The Tobler chocolate factory was founded in 1899 by Emil Baumann (1880–1960) & Theodor Tobler (1876–1941) in Bern. At the time, the Swiss chocolate in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Competition
Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one's gain is the other's loss (an example of which is a zero-sum game). Competition can arise between entities such as organisms, individuals, economic and social groups, etc. The rivalry can be over attainment of any exclusive goal, including recognition. Competition occurs in nature, between living organisms which co-exist in the same environment. Animals compete over water supplies, food, mates, and other biological resources. Humans usually compete for food and mates, though when these needs are met deep rivalries often arise over the pursuit of wealth, power, prestige, and fame when in a static, repetitive, or unchanging environment. Competition is a major tenet of market economies and business, often associated with business competition as companies are in competition with at least one other firm over the same group of customers. Competition inside a compan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Christmas And Holiday Season
The Christmas season or the festive season, also known as the holiday season or the holidays, is an annual period generally spanning from November or December to early January. Incorporating Christmas Day and New Year's Day, the various celebrations during this time create a peak season for the retail sector (Christmas/holiday "shopping season") extending to the end of the period ("January sales"). Christmas window displays and Christmas tree lighting ceremonies are customary traditions in various locales. In Western Christianity, the Christmas season is traditionally synonymous with Christmastide, which runs from December 25 (Christmas Day) to January 5 ( Twelfth Night or Epiphany Eve), popularly known as the 12 Days of Christmas. Christmas in Italy is one of the country's major holidays and begins on 8 December, with the Feast of the Immaculate Conception, the day on which traditionally the Christmas tree is mounted and ends on 6 January, of the following year with the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thanksgiving
Thanksgiving is a national holiday celebrated on various dates in October and November in the United States, Canada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Germany. It is also observed in the Australian territory of Norfolk Island. It began as a day of giving thanks for the blessings of the harvest and of the preceding year. Various similarly named harvest festival holidays occur throughout the world during autumn. Although Thanksgiving has historical roots in religious and cultural traditions, it has long been celebrated as a Secularity, secular holiday as well. History Prayers of thanks and special thanksgiving ceremonies are common among most religions after harvests and at other times of the year. The Thanksgiving holiday's history in North America is rooted in English traditions dating from the Protestant Reformation. It also has aspects of a harvest festival, even though the harvest in New England occurs well before the late-November date on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Halloween
Halloween, or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve), is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christianity, Western Christian feast of All Saints' Day, All Hallows' Day. It is at the beginning of the observance of Allhallowtide, the time in the Christian liturgical year dedicated to remembering the dead, including saints (hallows), Christian martyr, martyrs, and all the faithful departed. In popular culture, Halloween has become a celebration of Horror fiction, horror and is associated with the macabre and the supernatural. One theory holds that many Halloween traditions were influenced by Celts, Celtic harvest festivals, particularly the Gaels, Gaelic festival Samhain, which are believed to have Paganism, pagan roots. Some theories go further and suggest that Samhain may have been Christianization, Christianized as All Hallows' Day, along with its eve, by the Ear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Independence Day (United States)
Independence Day, known colloquially as the Fourth of July, is a federal holiday in the United States which commemorates the ratification of the Declaration of Independence by the Second Continental Congress on July 4, 1776, establishing the United States of America. The Founding Father delegates of the Second Continental Congress declared that the Thirteen Colonies were no longer subject (and subordinate) to the monarch of Britain, King George III, and were now united, free, and independent states. The Congress voted to approve independence by passing the Lee Resolution on July 2 and adopted the Declaration of Independence two days later, on July 4. Independence Day is commonly associated with fireworks, parades, barbecues, carnivals, fairs, picnics, concerts, baseball games, family reunions, political speeches, and ceremonies, in addition to various other public and private events celebrating the history, government, and traditions of the United State ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ramadan Sigaretten Blik Pic2
Ramadan is the ninth month of the Islamic calendar. It is observed by Muslims worldwide as a month of fasting (''sawm''), communal prayer (salah), reflection, and community. It is also the month in which the Quran is believed to have been revealed to the Islamic prophet Muhammad. The annual observance of Ramadan is regarded as one of the five pillars of Islam and lasts twenty-nine to thirty days, from one sighting of the crescent moon to the next. Fasting from dawn to sunset is obligatory (''fard'') for all adult Muslims who are not acutely or chronically ill, travelling, elderly, breastfeeding, pregnant, or menstruating. The predawn meal is referred to as ''suhur'', and the nightly feast that breaks the fast is called ''iftar''. Although rulings (''fatawa'') have been issued declaring that Muslims who live in regions with a midnight sun or polar night should follow the timetable of Mecca, it is common practice to follow the timetable of the closest country in which night ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Memorial Day
Memorial Day (originally known as Decoration Day) is a federal holiday in the United States for mourning the U.S. military personnel who died while serving in the United States Armed Forces. It is observed on the last Monday of May. It is the unofficial beginning of summer in the United States. Memorial Day is a time for visiting cemeteries and memorials to mourn the military personnel who died in the line of duty. Volunteers will place American flags on the graves of those military personnel in national cemeteries. The first national observance of Memorial Day occurred on May 30, 1868. Then known as ''Decoration Day'' and observed on May 30, the holiday was proclaimed by Commander in Chief John A. Logan of the Grand Army of the Republic to honor the Union soldiers who had died in the American Civil War. This national observance followed many local observances which were inaugurated between the end of the Civil War and Logan's declaration. Many cities and people ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
