Sapolio Soap Advertisement 1907
Sapolio was a brand of soap noted for its advertising, led by Artemas Ward from 1883–1908. Bret Harte wrote jingles for the brand, and the sales force also included King Camp Gillette, who went on to create the Gillette safety razor and the razor and blades business model. ''Time'' magazine described Sapolio as "probably the world's best-advertised product" in its heyday. Sapolio was manufactured by Enoch Morgan's Sons Co. in 1869 and was named after the family doctor. James Kenneth Fraser, a copywriter and Cornell University engineering student, wrote in 1900 about the effectiveness of the soap in ''The Doctor's Lament:'' Decline and disappearance After decades of maintaining some of the best-known advertising in the U.S., Sapolio's owners decided that their position was sufficiently insurmountable to let them discontinue most advertising. Despite the brand's overwhelming market position, it was overtaken by competitors within a few years and disappeared before World W ...
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