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Sans-serif
In typography and lettering, a sans-serif, sans serif (), gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and Modern typography, modernity or minimalism. For the purposes of type classification, sans-serif designs are usually divided into these major groups: , , , , and . Sans-serif typefaces have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large. The term comes from the French word , meaning "without" and "serif" of uncertain origin, possibly from the Dutch word meaning "line" or pen-stroke. In printed media, they are more commonly used for Display typeface, display use and less for body text. Before the term "sans-serif" became standard in English typography, a number of ...
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Akzidenz-Grotesk
Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin in 1898. ' indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine press, fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time. Originating during the late nineteenth century, Akzidenz-Grotesk belongs to a tradition of general-purpose, unadorned sans-serif types that had become dominant in German printing during the nineteenth century. Relatively little-known for a half-century after its introduction, it achieved iconic status in the post-war period as the preferred typeface of many Switzerland, Swiss graphic designers in what became called the International Typographic Style, "International" or "Swiss" design style which became popular across the Western world in the 1950s and 1960s. Its simple, neutral design has also influenced many later typefaces. It has sometimes bee ...
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Monotype Grotesque
Monotype Grotesque is a family of sans-serif typefaces released by the Monotype Corporation for its hot metal typesetting system. It belongs to the grotesque or industrial genre of early sans-serif designs. Like many early sans-serifs, it forms a sprawling family designed at different times. The family was popular in British trade printing, especially its series 215 and 216 regular and bold weights from around 1926, which have been credited to its American-born engineering manager Frank Hinman Pierpont. Several weights have been digitised. History and design Monotype Grotesque is a large family of fonts, including very bold, condensed and extended designs, created at different times. Monotype offered a sans-serif capital alphabet as its fourth typeface cut; others were developed later. Like many early sans-serif designs, it is strongly irregular, with designs created at different times that are adapted to suit each width and style at the expense of consistency. Monotype exec ...
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Serif And Sans-serif 01
In typography, a serif () is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or "font family" making use of serifs is called a serif typeface (or serifed typeface), and a typeface that does not include them is sans-serif. Some typography sources refer to sans-serif typefaces as "grotesque" (in German language, German, ) or "Gothic" (although this often refers to blackletter type as well). In German usage, the term Antiqua (typeface class), Antiqua is used more broadly for serif types. Serif typefaces can be broadly classified into one of four subgroups: Serif#Old-style, Old-style, Serif#Transitional, Transitional, Serif#Didone, Didone, and Serif#Slab serif, Slab serif, in order of first emergence. Origins and etymology Serifs originated from the first official Greek writings on stone and in Latin alphabet with Roman square capitals, inscriptional lettering—words carved into s ...
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Grotesque (Stephenson Blake Typefaces)
The Stephenson Blake Grotesque fonts are a series of sans-serif typefaces created by the type foundry Stephenson Blake of Sheffield, England, mostly around the beginning of the twentieth century. Stephenson Blake's grotesque faces are in the traditional nineteenth-century Sans-serif#Grotesque, "grotesque" style of sans-serif, with folded-up letterforms and a solid structure not intended for extended body text. Forming a sprawling series, they include several unusual details, such as an 'r' with a droop, a bruised-looking 'G' and 'C' with inward curls on the right, very short descenders and considerable variation in stroke width, creating a somewhat eccentric, irregular impression. Much less even in Type colour, colour than later families like Univers and Helvetica, they were very commonly used in British commercial printing in the metal type era, with a revival of interest as part of a resurgence of use of such "industrial" sans-serifs around the 1950s. Writing in ''The Typograp ...
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Franklin Gothic
Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head designer Morris Fuller Benton. "Gothic" was a contemporary term (now little-used except to describe period designs) meaning sans-serif. Franklin Gothic has been used in many advertisements and headlines in newspapers. The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since. Benton's Franklin Gothic family is a set of solid designs, particularly suitable for display and trade use such as headlines rather than for extended text. Many versions and adaptations have been made since. Probably th ...
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East Asian Gothic Typeface
In East Asian writing systems, gothic typefaces (; ; , ''godik-che'') are a type style characterized by strokes of even thickness and lack of decorations, akin to sans serif styles in Western typography. It is the second most commonly used style in East Asian typography, after Ming. History Gothic typefaces were first developed in Japan. Starting in the 1960s, the People's Republic of China's Shanghai Printing Technology and Research Institute developed new typefaces for Simplified Chinese, including gothic typefaces. The communist government favored gothic typefaces because they were plain and "represented a break with the past." Characteristics Similar to Ming and Song typefaces, sans-serif typefaces were designed for printing, but they were also designed for legibility. They are commonly used in headlines, signs, and video applications. Classifications * Square sans (Japanese: ''kaku goshikku''; ), the classic sans-serif style in which the lines of the chara ...
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Oblique Type
Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted. Oblique and italic type are technical terms to distinguish between the two ways of creating slanted font styles; oblique designs may be labelled italic by companies selling fonts or by computer programs. Oblique designs may also be called slanted or sloped roman styles. Oblique fonts, as supplied by a font designer, may be simply slanted, but this is often not the case: many have slight corrections made to them to give curves more consistent widths, so they retain the proportions of counter (typography), counters and the thick-and-thin quality of strokes from the regular design. Type designers have described oblique type as less organic and calligraphic than italics, which in some situations may be preferred. Contemporary type designer Jeremy Tankard s ...
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Italic Type
In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. Along with blackletter and roman type, it served as one of the major typefaces in the history of Western typography. Owing to the influence from calligraphy, italics normally slant slightly to the right, ''like so''. Different glyph shapes from roman type are usually usedanother influence from calligraphyand upper-case letters may have Swash (typography), swashes, flourishes inspired by ornate calligraphy. Historically, italics were a distinct style of type used entirely separately from roman type, but they have come to be used in conjunction—most fonts now come with a roman type and an oblique type, oblique version (generally called "italic" though often not true italics). In this usage, italics are a way to emphasise key points in a printed text, to identify many types of creative works, to cite foreign words or phrases, or, when quoting a speaker, a way to show which w ...
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