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SMS Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Island Records
Island Records is a multinational record label owned by Universal Music Group. It was founded in Jamaica by Chris Blackwell, Graeme Goodall, and Leslie Kong in 1959, and was eventually sold to PolyGram in 1989. Island and A&M Records, another label recently acquired by PolyGram, were both at the time the largest independent record labels in history, with Island having exerted a major influence on the progressive music scene in the United Kingdom in the early 1970s. Island Records operates four international divisions: Island US, Island UK, Island Australia, and Island France (known as Vertigo France until 2014). Current key people include Imran Majid and Justin Eshak who were named co-CEOs of Island Records in 2021. Partially due to its significant legacy, Island remains one of UMG's pre-eminent record labels. History Rise of the brand Island Records was founded in Jamaica on 4 July 1959 by Chris Blackwell, Graeme Goodall and Leslie Kong, and financed by Stanley Borden from RK ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SMS Gateway
An SMS gateway or MMS gateway allows a computer (also known as a Server) to send or receive text messages in the form of Short Message Service (SMS) or Multimedia Messaging Service (MMS) transmissions between local and/or international telecommunications networks. In most cases, SMS and MMS are eventually routed to a mobile phone through a wireless carrier. SMS gateways are commonly used as a method for person-to-person to device-to-person (also known as application-to-person) communications. Many SMS gateways support content and media conversions from email, push, voice, and other formats. Gateway types Several mobile telephone network operators have true fixed-wire SMS services. These are based on extensions to the European Telecommunications Standards Institute (ETSI) Global System for Mobile Communications (GSM) SMS standards and allow messaging between any mix of fixed and mobile equipment. These use frequency-shift keying to transfer the message between the terminal an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Short Message Peer-to-Peer
Short Message Peer-to-Peer (SMPP) in the telecommunications industry is an open, industry standard protocol designed to provide a flexible data communication interface for the transfer of short message data between External Short Messaging Entities (ESMEs), Routing Entities (REs) and SMSC. SMPP is often used to allow third parties (e.g. value-added service providers like news organizations) to submit messages, often in bulk, but it may be used for SMS peering as well. SMPP is able to carry short messages including EMS, voicemail notifications, Cell Broadcasts, WAP messages including WAP Push messages (used to deliver MMS notifications), USSD messages and others. Because of its versatility and support for non-GSM SMS protocols, like UMTS, IS-95 (CDMA), CDMA2000, ANSI-136 (TDMA) and iDEN, SMPP is the most commonly used protocol for short message exchange outside SS7 networks. History SMPP (Short Message Peer-to-Peer) was originally designed by Aldiscon, a small I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Short Message Service Centre
Short may refer to: Places * Short (crater), a lunar impact crater on the near side of the Moon * Short, Mississippi, an unincorporated community * Short, Oklahoma, a census-designated place People * Short (surname) * List of people known as the Short Companies * Short Brothers, a British aerospace company * Short Brothers of Sunderland, a former English shipbuilder Computing and technology * Short circuit, an accidental connection between two nodes of an electrical circuit * Short integer, a computer datatype Other uses * Short film, a cinema format, also called a short * Short (finance), stock-trading position * Short (cricket), fielding positions closer to the batsman * SHORT syndrome, a medical condition in which affected individuals have multiple birth defects * Short vowel, a vowel sound of short perceived duration * Holly Short, a fictional character in the ''Artemis Fowl'' series See also * Short time, a situation in which a civilian employee works reduced ho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fighting Internet And Wireless Spam Act
The ''Fighting Internet and Wireless Spam Act'' (), is Canada's anti-spam legislation (also known as CASTL) that received Royal Assent on December 15, 2010. The ''Act'' replaced Bill C-27, the ''Electronic Commerce Protection Act'' (ECPA), which was passed by the House of Commons, but died due to the prorogation of the second session of the 40th Canadian Parliament on December 30, 2009. The ''Act'' went into effect July 1, 2014. The ''Act'' applies to "all communications sent by Canadian companies, to Canadian companies or messages simply routed through Canadian servers". This includes personalized communications such as email or SMS messages delivering any form of communication, such as text, images, voice or sounds, or technologies not yet available. However, the ''Act'' exempts communications sent via telephone or facsimile, as these are already regulated under the '' Telecommunications Act''. The ''Act'' requires that marketers may only send email to individuals who opt in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of countries and dependencies by area, second-largest country by total area, with the List of countries by length of coastline, world's longest coastline. Its Canada–United States border, border with the United States is the world's longest international land border. The country is characterized by a wide range of both Temperature in Canada, meteorologic and Geography of Canada, geological regions. With Population of Canada, a population of over 41million people, it has widely varying population densities, with the majority residing in List of the largest population centres in Canada, urban areas and large areas of the country being sparsely populated. Canada's capital is Ottawa and List of census metropolitan areas and agglomerations in Canada, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CTIA – The Wireless Association
CTIA is a trade association representing the wireless communications industry in the United States. The association was established in 1984 and is headquartered in Washington, D.C. It is a 501(c)(6) nonprofit membership organization, and represents wireless carriers and suppliers, and manufacturers and providers of wireless products and services. CTIA operates certification programs for the wireless industry and publishes wireless industry surveys. It has also sponsored various public service initiatives related to wireless. It was initially known as the Cellular Telecommunications Industry Association until 2004, and later the Cellular Telecommunications and Internet Association. The organization has since operated under its initialism only, subtitled as CTIA – The Wireless Association until 2015. History CTIA was established in May 1984 as the Cellular Telecommunications Industry Association. In 2000, the organization merged with the Wireless Data Forum and became the Ce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
UTF-8
UTF-8 is a character encoding standard used for electronic communication. Defined by the Unicode Standard, the name is derived from ''Unicode Transformation Format 8-bit''. Almost every webpage is transmitted as UTF-8. UTF-8 supports all 1,112,064 valid Unicode code points using a variable-width encoding of one to four one- byte (8-bit) code units. Code points with lower numerical values, which tend to occur more frequently, are encoded using fewer bytes. It was designed for backward compatibility with ASCII: the first 128 characters of Unicode, which correspond one-to-one with ASCII, are encoded using a single byte with the same binary value as ASCII, so that a UTF-8-encoded file using only those characters is identical to an ASCII file. Most software designed for any extended ASCII can read and write UTF-8, and this results in fewer internationalization issues than any alternative text encoding. UTF-8 is dominant for all countries/languages on the internet, with 99% global ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Concatenated SMS
In the cellular phone industry, mobile phones and their networks sometimes support concatenated short message service (or concatenated SMS) to overcome the limitation on the number of characters that can be sent in a single SMS text message transmission (which is usually 160). Using this method, long messages are split into smaller messages by the sending device and recombined at the receiving end. Each message is then billed separately. When the feature works properly, it is nearly transparent to the user, appearing as a single long text message. Previously, due to incompatibilities between providers and lack of support in some phone models, there was not widespread use of this feature. In the late 2000s to early 2010s, this feature was adopted more widely. Not only do many handsets support this feature, but support for the feature also exists amongst SMS gateway providers. The way concatenation works in GSM and UMTS networks is specified in SMS Point to Point specification, 3G ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ASCII
ASCII ( ), an acronym for American Standard Code for Information Interchange, is a character encoding standard for representing a particular set of 95 (English language focused) printable character, printable and 33 control character, control characters a total of 128 code points. The set of available punctuation had significant impact on the syntax of computer languages and text markup. ASCII hugely influenced the design of character sets used by modern computers; for example, the first 128 code points of Unicode are the same as ASCII. ASCII encodes each code-point as a value from 0 to 127 storable as a seven-bit integer. Ninety-five code-points are printable, including digits ''0'' to ''9'', lowercase letters ''a'' to ''z'', uppercase letters ''A'' to ''Z'', and commonly used punctuation symbols. For example, the letter is represented as 105 (decimal). Also, ASCII specifies 33 non-printing control codes which originated with ; most of which are now obsolete. The control cha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alphanumeric
Alphanumericals or alphanumeric characters are any collection of number characters and letters in a certain language. Sometimes such characters may be mistaken one for the other. Merriam-Webster suggests that the term "alphanumeric" may often additionally refer to other symbols, such as punctuation and mathematical symbols. In the POSIX/C Locale (computer software), locale, there are either 36 (A–Z and 0–9, case insensitive) or 62 (A–Z, a–z and 0–9, case-sensitive) alphanumeric characters. Subsets of alphanumeric used in human interfaces When a string of mixed alphabets and numerals is presented for human interpretation, ambiguities arise. The most obvious is the similarity of the letters I, O and Q to the numbers 1 and 0. Therefore, depending on the Record locator, application, various subsets of the alphanumeric were adopted to avoid misinterpretation by humans. In passenger aircraft, aircraft seat maps and seats were designated by row number followed by column le ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
