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Rollout.io
Rollout.io provides a mobile software development kit (SDK) that enables feature flagging for mobile apps, allowing developers to remotely control the deployment of new features. The SDK currently supports native iOS apps written in Swift or Objective-C. It supports continuous deployment, gradual rollouts, A/B testing, and the entire software development lifecycle. History Rollout was founded by Erez Ruzovsky and Eyal Keren in 2014. The company launched its product at TechCrunch Disrupt San Francisco 2015. In October 2015, Rollout closed a $2 million Series A funding round led by Canaan Partners Canaan Partners, LLC (Canaan) is an American venture capital firm headquartered in Stamford, Connecticut with offices in San Francisco, Menlo Park and New York City. The firm focuses on investing in early stage companies in the technology and h ... Israel. Additional investors included Plus Ventures, 2B Angels, and Star Farm Ventures. In February 2016, Rollout announced additiona ...
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Tel Aviv, Israel
Tel Aviv-Yafo ( or , ; ), sometimes rendered as Tel Aviv-Jaffa, and usually referred to as just Tel Aviv, is the most populous city in the Gush Dan metropolitan area of Israel. Located on the Israeli Mediterranean coastline and with a population of 495,600, it is the economic and technological center of the country and a global high tech hub. If East Jerusalem is considered part of Israel, Tel Aviv is the country's second-most-populous city, after Jerusalem; if not, Tel Aviv is the most populous city, ahead of West Jerusalem. Tel Aviv is governed by the Tel Aviv-Yafo Municipality, headed by Mayor Ron Huldai, and is home to most of Israel's foreign embassies. It is a beta+ world city and is ranked 53rd in the 2022 Global Financial Centres Index. Tel Aviv has the third- or fourth-largest economy and the largest economy per capita in the Middle East. Tel Aviv is ranked the 4th top global startup ecosystem hub. The city currently has the highest cost of living in the world. ...
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Software Industry
The software industry includes businesses for development, maintenance and publication of software that are using different business models, mainly either "license/maintenance based" (on-premises) or " Cloud based" (such as SaaS, PaaS, IaaS, MBaaS, MSaaS, DCaaS etc.). The industry also includes software services, such as training, documentation, consulting and data recovery. The software and computer services industry spends more than 11% of its net sales for Research & Development which is in comparison with other industries the second highest share after pharmaceuticals & biotechnology. History The first company founded to provide software products and services was Computer Usage Company in 1955. Before that time, computers were programmed either by customers, or the few commercial computer vendors of the time, such as Sperry Rand and IBM. The software industry expanded in the early 1960s, shortly after computers became widely available. Demand for software was created b ...
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Analytics
Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. Analytics also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming, and operations research to quantify performance. Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. Analytics may apply to a variety of fields such as marketing, management, finance, online systems, information security, and software services. Since analytics can require extensive computation (s ...
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Mobile Phone
A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio frequency link connects to the switching systems of a mobile phone operator, providing access to the public switched telephone network (PSTN). Modern mobile telephony relies on a cellular network architecture, which is why mobile phones are often referred to as 'cell phones' in North America. Beyond traditional voice communication, digital mobile phones have evolved to support a wide range of additional services. These include text messaging, multimedia messaging, email, and internet access (via LTE, 5G NR or Wi-Fi), as well as short-range wireless technologies like Bluetooth, infrared, and ultra-wideband (UWB). Mobile phones also support a variety of multimedia capabilities, such as digital photography, video recordin ...
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Software Development Kit
A software development kit (SDK) is a collection of software development tools in one installable package. They facilitate the creation of applications by having a compiler, debugger and sometimes a software framework. They are normally specific to a hardware platform and operating system combination. To create applications with advanced functionalities such as advertisements, push notifications, etc; most application software developers use specific software development kits. Some SDKs are required for developing a platform-specific app. For example, the development of an Android app on the Java platform requires a Java Development Kit. For iOS applications (apps) the iOS SDK is required. For Universal Windows Platform the .NET Framework SDK might be used. There are also SDKs that add additional features and can be installed in apps to provide analytics, data about application activity, and monetization options. Some prominent creators of these types of SDKs include Google, Sm ...
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Feature Toggle
A feature toggle in software development provides an alternative to maintaining multiple feature branches in source code. A condition within the code enables or disables a feature during runtime. In agile settings the toggle is used in production, to switch on the feature on demand, for some or all the users. Thus, feature toggles do make it easier to release often. Advanced roll out strategies such as canary roll out and A/B testing are easier to handle. Continuous delivery is supported by feature toggles, even if new releases are not deployed to production continuously. The feature is integrated into the main branch even before it is completed. The version is deployed into a test environment once, the toggle allows to turn the feature on, and test it. Software integration cycles get shorter, and a version ready to go to production can be provided. The third use of the technique is to allow developers to release a version of a product that has unfinished features. These unf ...
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Swift (programming Language)
Swift is a High-level programming language, high-level general-purpose programming language, general-purpose, multi-paradigm programming language, multi-paradigm, compiled language, compiled programming language created by Chris Lattner in 2010 for Apple Inc. and maintained by Open-source software movement, the open-source community. Swift compiles to machine code and uses an LLVM-based compiler. Swift was first released in June 2014 and the Swift toolchain has shipped in Xcode since Xcode version 6, released in September 2014. Apple intended Swift to support many core concepts associated with Objective-C, notably dynamic dispatch, widespread late binding, extensible programming, and similar features, but in a "safer" way, making it easier to catch software bugs; Swift has features addressing some common programming errors like null pointer Dereference operator, dereferencing and provides syntactic sugar to help avoid the Pyramid of doom (programming), pyramid of doom. Swift sup ...
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Objective-C
Objective-C is a high-level general-purpose, object-oriented programming language that adds Smalltalk-style message passing (messaging) to the C programming language. Originally developed by Brad Cox and Tom Love in the early 1980s, it was selected by NeXT for its NeXTSTEP operating system. Due to Apple macOS’s direct lineage from NeXTSTEP, Objective-C was the standard language used, supported, and promoted by Apple for developing macOS and iOS applications (via their respective application programming interfaces ( APIs), Cocoa and Cocoa Touch) from 1997, when Apple purchased NeXT until the introduction of the Swift language in 2014. Objective-C programs developed for non-Apple operating systems or that are not dependent on Apple's APIs may also be compiled for any platform supported by GNU GNU Compiler Collection (GCC) or LLVM/ Clang. Objective-C source code 'messaging/implementation' program files usually have filename extensions, while Objective-C 'header/ ...
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Continuous Deployment
Continuous deployment (CD) is a software engineering approach in which software functionalities are delivered frequently and through automated deployments. Continuous deployment contrasts with ''continuous delivery'' (also abbreviated CD), a similar approach in which software functionalities are also frequently delivered and deemed to be potentially capable of being deployed, but are actually not deployed. As such, continuous deployment can be viewed as a more complete form of automation than continuous delivery. Motivation A major motivation for continuous deployment is that deploying software into the field more often makes it easier to find, catch, and fix bugs. A bug is easier to fix when it comes from code deployed five minutes ago instead of five days ago. Example In an environment in which data-centric microservices provide the functionality, and where the microservices can have multiple instances, continuous deployment consists of instantiating the new version of a m ...
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A/B Testing
A/B testing (also known as bucket testing, split-run testing or split testing) is a user-experience research method. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also extended to multiple variants of the same variable. It includes application of statistical hypothesis testing or " two-sample hypothesis testing" as used in the field of statistics. A/B testing is employed to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and to determine which of the variants is more effective. Multivariate testing or multinomial testing is similar to A/B testing but may test more than two versions at the same time or use more controls. Simple A/B tests are not valid for observational, quasi-experimental or other non-experimental situations—commonplace with survey data, offline data, and other, more complex phenomena. Definition "A/B testing ...
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Software Development Process
In software engineering, a software development process or software development life cycle (SDLC) is a process of planning and managing software development. It typically involves dividing software development work into smaller, parallel, or sequential steps or sub-processes to improve design and/or product management. The methodology may include the pre-definition of specific deliverables and artifacts that are created and completed by a project team to develop or maintain an application. Most modern development processes can be vaguely described as agile. Other methodologies include waterfall, prototyping, iterative and incremental development, spiral development, rapid application development, and extreme programming. A life-cycle "model" is sometimes considered a more general term for a category of methodologies and a software development "process" is a particular instance as adopted by a specific organization. For example, many specific software development processe ...
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TechCrunch
TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 Verizon Communications#Acquisition of AOL and Yahoo, acquisition of AOL and Yahoo! by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021, Verizon sold its media assets, including AOL, Yahoo!, and TechCrunch, to the private equity firm Apollo Global Management. Apollo integrated them into a new entity called Yahoo! Inc. (2017–present), Yahoo! Inc. In addition to its news reporting, TechCrunch is also known for its annual Disrupt conference, a technology event hosted in several cities across the United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington a ...
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