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Riich M1 EV
Riich () was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans (the G5 and slightly bigger G6) and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009. The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued. Sales of Riich vehicles ended in April 2013. Previously Chery used the "Riich" name for a model of van (the Chery Riich) prior to the creation of the Riich sub-brand. History Beginnings and expansion In the spring of 2009, Chery Automobile implemented a multi-brand strategy, expanding its portfolio with new branches aimed at improving the image of the Chinese corporation, which has so far been characterized by a budget nature. Together with Rely the Riich was also launched, which was a more expensive and luxurious alternative to regular Chery products. The range was fir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Riich Logo
Riich () was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans (the G5 and slightly bigger G6) and supermini Riich M1, Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009. The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued. Sales of Riich vehicles ended in April 2013. Previously Chery used the "Riich" name for a model of van (the Chery Riich) prior to the creation of the Riich sub-brand. History Beginnings and expansion In the spring of 2009, Chery Automobile implemented a multi-brand strategy, expanding its portfolio with new branches aimed at improving the image of the Chinese corporation, which has so far been characterized by a budget nature. Together with Rely (marque), Rely the Riich was also launched, which was a more expensive and luxurious alternative to regular Chery prod ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |