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Reversing Type
Reversing type (also reversing, knocking-out, reversed type) is a method of typographic printing with black or colored inks, in which the entire surface is printed, except for text elements. Reversing is one of the special cases of printing on a color solid, when the color of the solid is black or colored, and the color of the letters is white. This means that the colors of letter background and letters change places. As such, reversing is a meaningfulful way to add emphasis and contrast to the page as well as to develop a visible typographic hierarchy. Use in printing Reversing greatly affects a text's readability, so it is most often used for printing headings and for highlighting small fragments of text, preferably with bold emphasis. Quite often it is used as a design technique in advertising. Outside the printing industry In the computer industry, the inverted text usually displays a selected block of text, the current menu item. Many older people have a slight, comfortable ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Printing
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing Woodblo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Adobe Press
Peachpit is a publisher of books focused on graphic design, web design, and development. Peachpit's parent company is Pearson Education, which owns additional educational media brands including Addison-Wesley, Prentice Hall, and New Riders. Founded in 1986, Peachpit publishes the ''Visual QuickStart Guide'', ''Visual QuickPro Guide'', and ''Classroom in a Book'' series, in addition to the design imprint New Riders and its ''Voices That Matter'' series. Peachpit is the official publishing partner for Adobe Systems, Lynda.com, Apple Certified at Apple Inc, and other tech corporations. History Peachpit Press was founded in 1986 by Ted Nace and Michael Gardner, and the two co-authored the company's first book, ''LaserJet Unlimited.'' Gardner served on the board of the company from 1986 to 1994 but did not take an active role in the company. Nace and Gardner named the company Peachpit because at the time, Nace and several of his friends were "living and working in a peach colored h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Readability
Readability is the ease with which a reader can understand a written text. The concept exists in both natural language and programming languages though in different forms. In natural language, the readability of text depends on its content (the complexity of its vocabulary and syntax) and its presentation (such as typographic aspects that affect legibility, like font size, line height, character spacing, and line length). In programming, things such as programmer comments, choice of loop structure, and choice of names can determine the ease with which humans can read computer program code. Higher readability in a text eases reading effort and speed for the general population of readers. For those who do not have high reading comprehension, readability is necessary for understanding and applying a given text. Techniques to simplify readability are essential to communicate a set of information to the intended audience. Definition The term "readability" is inheren ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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AVA Publishing
Bloomsbury Publishing plc is a British worldwide publishing house of fiction and non-fiction. Bloomsbury's head office is located on Bedford Square in Bloomsbury, an area of the London Borough of Camden. It has a US publishing office located in New York City, an India publishing office in New Delhi, an Australian sales office in Sydney CBD, and other publishing offices in the UK, including in Oxford. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. History The company was founded in 1986 by Nigel Newton, who had previously been employed by other publishing companies. It was floated as a public registered company in 1994, raising £5.5 million, which was used to fund expansion of the company into paperback and children's books. A rights issue of shares in 1998 further raised £6.1 million, which was used to expand the company, in particular to found a U.S. branch. In 1998, Bloomsbury USA was established. Bloomsbury USA Books for Young Reader ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Astigmatism
Astigmatism is a type of refractive error due to rotational asymmetry in the eye's refractive power. The lens and cornea of an eye without astigmatism are nearly spherical, with only a single radius of curvature, and any refractive errors present can be corrected with simple glasses. In an eye with astigmatism, either the lens or the cornea is slightly egg-shaped, with higher curvature in one direction than the other. This gives distorted or blurred vision at any distance and requires corrective lenses that apply different optical powers at different rotational angles. Astigmatism can lead to symptoms that include eyestrain, headaches, and trouble driving at night. Astigmatism often is present at birth, but can change or develop later in life. If it occurs in early life and is left untreated, it may result in amblyopia. The cause of astigmatism is unclear, although it is believed to be partly related to genetic factors. The underlying mechanism involves an irregular c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Negative Space
In art and design, negative space or negative volume is the empty space around and between the subject(s) of an image. In graphic design this is known as white space. Negative space may be most evident when the space around a subject, not the subject itself, forms an interesting or artistically relevant shape, and such space occasionally is used to artistic effect as the "real" subject of an image. Overview The use of negative space is a key element of artistic composition. The Japanese word " ma" is sometimes used for this concept, for example in garden design. In a composition, the positive space has the more visual weight while the surrounding space - that is less visually important is seen as the negative space. In a two-tone, black-and-white image, a subject is normally depicted in black and the space around it is left blank (white), thereby forming a silhouette of the subject. Reversing the tones so that the space around the subject is printed black and the subject it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Reverse-contrast Typefaces
A reverse-contrast or reverse-stress letterform is a typeface or custom lettering where the stress is reversed from the norm, meaning that the horizontal lines are the thickest. This is the reverse of the vertical lines being the same width or thicker than horizontals, which is normal in Latin-alphabet writing and especially printing. The result is a dramatic effect, in which the letters seem to have been printed the wrong way round. The style was invented in the early nineteenth century as an attention-grabbing novelty for display typefaces. Modern font designer Peter Biľak, who has created a design in the genre, has described them as "a dirty trick to create freakish letterforms that stood out." Reverse-contrast letters are rarely used for body text, being more used in display applications such as headings and posters, in which the unusual structure may be particularly eye-catching. They were particularly common in the nineteenth century, and have been revived occasionally ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Type Color
Type color, is an element of typography Typography is the art and technique of Typesetting, arranging type to make written language legibility, legible, readability, readable and beauty, appealing when displayed. The arrangement of type involves selecting typefaces, Point (typogra ... that describes how dense or heavy the text appears on the page. Finding the correct balance of type color and white space can make text more easily readable. The term ''type color'' should not be confused with the usual meaning of color, (i.e. red, yellow, blue); instead it has more to do with the blackness or boldness of the text on the page. A bold font weight creates more contrast on the page, therefore creates more emphasis. Using a bold font is therefore one way that type color can be adjusted. There are four different decisions a typographer can make that affect the type color. These are the letter spacing, the way the specific font or type is designed, word spacing, and line spacin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Printing Terminology
Printing is a process for mass reproducing text and Printmaking, images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |