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Reunion (advertisement)
"Reunion" is a 2013 Google India advertisement for Google Search. It was directed by Amit Sharma, written by Sukesh Kumar Nayak, produced by an Ogilvy India branch of Ogilvy & Mather, and published on YouTube on November 13, 2013. "Reunion" is about the fictional reunion between two elderly men, Baldev Mehra (Vishwa Mohan Badola) from India and Yusuf ( Mysore Shrinivas Sathyu) from Pakistan, who were separated as children during the partition of India in 1947. The advertisement had a strong impact in both India and Pakistan, leading to hope for the easing of travel restrictions between the two countries. It went viral and was viewed more than 1.6 million times before officially debuting on television on November 15, 2013. Sequence Baldev Mehra (Vishwa Mohan Badola) is an elderly Hindu man in Delhi, India, and Yusuf ( Mysore Shrinivas Sathyu) is an elderly Muslim man in Lahore, Pakistan. One day Baldev shows his granddaughter Suman (Auritra Ghosh) an old, dated photograp ...
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Ogilvy & Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. The agency is part of the WPP Group global agency network. It provides services in five areas: growth and innovation; advertising, brand and content; public relations and influence; experience; and health. It also operates a strategy division Ogilvy Consulting. History Foundation The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Mather & Crowther. The agency pioneered newspaper advertising, whic ...
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Pakistan
Pakistan ( ur, ), officially the Islamic Republic of Pakistan ( ur, , label=none), is a country in South Asia. It is the world's List of countries and dependencies by population, fifth-most populous country, with a population of almost 243 million people, and has the world's Islam by country#Countries, second-largest Muslim population just behind Indonesia. Pakistan is the List of countries and dependencies by area, 33rd-largest country in the world by area and 2nd largest in South Asia, spanning . It has a coastline along the Arabian Sea and Gulf of Oman in the south, and is bordered by India to India–Pakistan border, the east, Afghanistan to Durand Line, the west, Iran to Iran–Pakistan border, the southwest, and China to China–Pakistan border, the northeast. It is separated narrowly from Tajikistan by Afghanistan's Wakhan Corridor in the north, and also shares a maritime border with Oman. Islamabad is the nation's capital, while Karachi is its largest city and fina ...
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Partition Of India
The Partition of British India in 1947 was the Partition (politics), change of political borders and the division of other assets that accompanied the dissolution of the British Raj in South Asia and the creation of two independent dominions: Dominion of India, India and Dominion of Pakistan, Pakistan. The Dominion of India is today the India, Republic of India, and the Dominion of Pakistan—which at the time comprised two regions lying on either side of India—is now the Pakistan, Islamic Republic of Pakistan and the Bangladesh, People's Republic of Bangladesh. The partition was outlined in the Indian Independence Act 1947. The change of political borders notably included the division of two provinces of British India, Bengal Presidency, Bengal and Punjab Province (British India), Punjab. The majority Muslim districts in these provinces were awarded to Pakistan and the majority non-Muslim to India. The other assets that were divided included the British Indian Army, ...
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Lahore
Lahore ( ; pnb, ; ur, ) is the second most populous city in Pakistan after Karachi and 26th most populous city in the world, with a population of over 13 million. It is the capital of the province of Punjab where it is the largest city. Lahore is one of Pakistan's major industrial and economic hubs, with an estimated GDP ( PPP) of $84 billion as of 2019. It is the largest city as well as the historic capital and cultural centre of the wider Punjab region,Lahore Cantonment
globalsecurity.org
and is one of Pakistan's most socially liberal,

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Muslim
Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abraham (or ''Allah'') as it was revealed to Muhammad, the main Islamic prophet. The majority of Muslims also follow the teachings and practices of Muhammad (''sunnah'') as recorded in traditional accounts ('' hadith''). With an estimated population of almost 1.9 billion followers as of 2020 year estimation, Muslims comprise more than 24.9% of the world's total population. In descending order, the percentage of people who identify as Muslims on each continental landmass stands at: 45% of Africa, 25% of Asia and Oceania (collectively), 6% of Europe, and 1% of the Americas. Additionally, in subdivided geographical regions, the figure stands at: 91% of the Middle East–North Africa, 90% of Central Asia, 65% of the Caucasus, 42% of South ...
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Delhi
Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders with the state of Uttar Pradesh in the east and with the state of Haryana in the remaining directions. The NCT covers an area of . According to the 2011 census, Delhi's city proper population was over 11 million, while the NCT's population was about 16.8 million. Delhi's urban agglomeration, which includes the satellite cities of Ghaziabad, Faridabad, Gurgaon and Noida in an area known as the National Capital Region (India), National Capital Region (NCR), has an estimated population of over 28 million, making it the List of metropolitan areas in India, largest metropolitan area in India and the List of urban areas by population, second-largest in the world (after Tokyo). The topography of the medieval fort Purana Qila on the b ...
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Hindu
Hindus (; ) are people who religiously adhere to Hinduism.Jeffery D. Long (2007), A Vision for Hinduism, IB Tauris, , pages 35–37 Historically, the term has also been used as a geographical, cultural, and later religious identifier for people living in the Indian subcontinent. The term ''"Hindu"'' traces back to Old Persian which derived these names from the Sanskrit name ''Sindhu'' (सिन्धु ), referring to the river Indus. The Greek cognates of the same terms are "''Indus''" (for the river) and "''India''" (for the land of the river). The term "''Hindu''" also implied a geographic, ethnic or cultural identifier for people living in the Indian subcontinent around or beyond the Indus River, Sindhu (Indus) River. By the 16th century CE, the term began to refer to residents of the subcontinent who were not Turkic peoples, Turkic or Muslims. Hindoo is an archaic spelling variant, whose use today is considered derogatory. The historical development of Hindu self-i ...
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Associated Press
The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspapers and broadcasters. The AP has earned 56 Pulitzer Prizes, including 34 for photography, since the award was established in 1917. It is also known for publishing the widely used ''AP Stylebook''. By 2016, news collected by the AP was published and republished by more than 1,300 newspapers and broadcasters, English, Spanish, and Arabic. The AP operates 248 news bureaus in 99 countries. It also operates the AP Radio Network, which provides newscasts twice hourly for broadcast and satellite radio and television stations. Many newspapers and broadcasters outside the United States are AP subscribers, paying a fee to use AP material without being contributing members of the cooperative. As part of their cooperative agreement with the AP ...
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ABC News
ABC News is the journalism, news division of the American broadcast network American Broadcasting Company, ABC. Its flagship program is the daily evening newscast ''ABC World News Tonight, ABC World News Tonight with David Muir''; other programs include Breakfast television, morning news-talk show ''Good Morning America'', ''Nightline'', ''Primetime (American TV program), Primetime'', and ''20/20 (American TV program), 20/20'', and Sunday morning talk shows, Sunday morning political affairs program ''This Week (ABC TV series), This Week with George Stephanopoulos''. In addition to the division's television programs, ABC News has radio and digital outlets, including ABC News Radio and ABC News Live, plus various podcasts hosted by ABC News personalities. History Early years ABC began in 1943 as the Blue Network, NBC Blue Network, a radio network that was Corporate spin-off, spun off from NBC, as ordered by the Federal Communications Commission (FCC) in 1942. The reason for th ...
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The Times Of India
''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English language, English-language daily newspaper and digital news media owned and managed by The Times Group. It is the List of newspapers in India by circulation, third-largest newspaper in India by circulation and largest selling English-language daily in the world. It is the oldest English-language newspaper in India, and the second-oldest Indian newspaper still in circulation, with its first edition published in 1838. It is nicknamed as "The Old Lady of Bori Bunder", and is an Indian "newspaper of record". Near the beginning of the 20th century, Lord Curzon, the Viceroy of India, called ''TOI'' "the leading paper in Asia". In 1991, the BBC ranked ''TOI'' among the world's six best newspapers. It is owned and published by Bennett, Coleman & Co. Ltd. (B.C.C.L.), which is owned by the Sahu Jain family. In the Brand Trust Report India study 2019, ''TOI'' was rated as the most trusted English newspap ...
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International Business Times
The ''International Business Times'' is an American online news publication that publishes five national editions in four languages. The publication, sometimes called ''IBTimes'' or ''IBT'', offers news, opinion and editorial commentary on business and commerce. IBT is one of the world's largest online news sources, receiving forty million unique visitors each month. Its 2013 revenues were around $21 million. As of January 2022, IBTimes editions include Australia, India, International, Singapore, U.K. and U.S. ''IBTimes'' was launched in 2005; it is owned by IBT Media, and was founded by Etienne Uzac and Johnathan Davis. Its headquarters are in the Financial District of Lower Manhattan, New York City. History Founder Etienne Uzac, a native of France, came up with the idea for the global business news site while a student at the London School of Economics. He found that the strongest business newspapers had a focus on the United States and Europe and planned to provide br ...
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Viral Video
A viral video is a video that becomes popular through viral phenomenon, a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms, logics that explain why sharing has become such common practice, not just how. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content. They may include televised comedy sketches, such as ''The Lonely Island''s "Lazy Sunday (The Lonely Island song), Lazy Sunday" and "Dic ...
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