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RTB House
RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies. Founded in 2013, it's headquartered in Warsaw, Poland, it has more than 1,000 employees in over 30 offices worldwide. RTB House develops a demand-side platform (DSP) for autonomous personalized-marketing services that utilize proprietary deep learning algorithms based on neural networks. Since 2021, the company has contributed to the Privacy Sandbox initiative of building advertising solutions without the involvement of tracking cookies. Since 2018, the company has been featured in seven consecutive editions of the “FT1000”, ''Financial Times'' and Statista's list of the fastest growing companies in Europe. History Founding In 2012, an online marketing agency AdPilot established by entrepreneur Paweł Chodaczek was joined by capital market developer Robert Dyczkowski, advertising solutions developer Bartłomiej ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Joint-stock Company
A joint-stock company is a business entity in which shares of the company's stock can be bought and sold by shareholders. Each shareholder owns company stock in proportion, evidenced by their shares (certificates of ownership). Shareholders are able to transfer their shares to others without any effects to the continued existence of the company. In modern-day corporate law, the existence of a joint-stock company is often synonymous with incorporation (possession of legal personality separate from shareholders) and limited liability (shareholders are liable for the company's debts only to the value of the money they have invested in the company). Therefore, joint-stock companies are commonly known as corporations or limited companies. Some jurisdictions still provide the possibility of registering joint-stock companies without limited liability. In the United Kingdom and in other countries that have adopted its model of company law, they are known as unlimited companies. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Real-time Bidding
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition e ..., similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks, allowing them to create and launch advertising campaigns, prioritize networks, and allocate percentages of unsold inventory, known as backfill. Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions. R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Economic Growth
Economic growth can be defined as the increase or improvement in the inflation-adjusted market value of the goods and services produced by an economy in a financial year. Statisticians conventionally measure such growth as the percent rate of increase in the real gross domestic product Gross domestic product (GDP) is a money, monetary Measurement in economics, measure of the market value of all the final goods and services produced and sold (not resold) in a specific time period by countries. Due to its complex and subjec ..., or real GDP. Growth is usually calculated in real terms – i.e., real vs. nominal in economics, inflation-adjusted terms – to eliminate the distorting effect of inflation on the prices of goods produced. Measures of national income and output, Measurement of economic growth uses National accounts, national income accounting. Since economic growth is measured as the annual percent change of gross domestic product (GDP), it has all the advantag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Statista
Statista is an online platform specialized in market and consumer data, which offers statistics & reports, market insights, cosumer insights and company insights in German, English, Spanish and French. In addition to publicly available third-party data, Statista also provides numerous exclusive data via the platform. According to its own information, the platform offers more than 1,000,000 statistics on over 80,000 topics from more than 22,500 sources in over 150 countries and is accessed 31 million times a month (as of December 2022). The company claims to cover around 170 industries with its content. In 2022, Statista had more than 2 million registered users, with which the company generates around 140 million euros in revenue. Statista has been owned by Ströer Media since 2015, with an 81.3% stake. The company provides statistics and survey results, which are presented in charts and tables. Its main target groups are business customers, lecturers and researchers. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson sold the publication to Nikkei for £844 million ( US$1.32 billion) after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. The newspaper has a prominent focus on financial journalism and economic analysis over generalist reporting, drawing both criticism and acclaim. The daily sponsors an annual book award and publishes a "Person of the Year" feature. The paper was founded in January 1888 as the ''London Financial Guide'' before rebranding a month later as the ''Financial Times''. It was first circulated around metropolitan London by James Sherid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
FTSE 100 Index
The Financial Times Stock Exchange 100 Index, also called the FTSE 100 Index, FTSE 100, FTSE, or, informally, the "Footsie" , is a share index of the 100 companies listed on the London Stock Exchange with (in principle) the highest market capitalisation. The index is maintained by the FTSE Group, a subsidiary of the London Stock Exchange Group. Overview The index is maintained by the FTSE Group, now a wholly owned subsidiary of the London Stock Exchange, which originated as a joint venture between the ''Financial Times'' and the London Stock Exchange. It is calculated in real time and published every second when the market is open. The FTSE 100 Index was launched on 3 January 1984. The market capitalisation weighted FTSE 100 index replaced the price-weighted FT30 Index as the performance benchmark for most investors. The FTSE 100 broadly consists of the largest 100 qualifying UK companies by full market value. The total market value of a company is calculated by mu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTP Cookie
HTTP cookies (also called web cookies, Internet cookies, browser cookies, or simply cookies) are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the web. They enable web servers to store stateful information (such as items added in the shopping cart in an online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to save for subsequent use information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers. Authentication cookies are commonly used by web servers to authentic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privacy Sandbox
The Privacy Sandbox is an initiative led by Google to create web standards for websites to access user information without compromising privacy. Its core purpose is to facilitate online advertising by sharing a subset of user private information without the use of third-party cookies. The initiative includes a number of proposals, many of these proposals have bird-themed names which are changed once the corresponding feature reaches general availability. The technology include Topics API (formerly Federated Learning of Cohorts or FLoC), Protected Audience, Attribution Reporting, Private Aggregation, Shared Storage and Fenced Frames as well as other proposed technologies. The project was announced in August 2019. The initiative has been described as anti-competitive and has generated an antitrust response. Privacy Sandbox will also be available on Android. On September 7, 2023, Google announced general availability of Privacy Sandbox APIs, naming explicitly Topics, Protected Audi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Artificial Neural Network
Artificial neural networks (ANNs), usually simply called neural networks (NNs) or neural nets, are computing systems inspired by the biological neural networks that constitute animal brains. An ANN is based on a collection of connected units or nodes called artificial neurons, which loosely model the neurons in a biological brain. Each connection, like the synapses in a biological brain, can transmit a signal to other neurons. An artificial neuron receives signals then processes them and can signal neurons connected to it. The "signal" at a connection is a real number, and the output of each neuron is computed by some non-linear function of the sum of its inputs. The connections are called ''edges''. Neurons and edges typically have a ''weight'' that adjusts as learning proceeds. The weight increases or decreases the strength of the signal at a connection. Neurons may have a threshold such that a signal is sent only if the aggregate signal crosses that threshold. Typically, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Algorithm
In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing calculations and data processing. More advanced algorithms can perform automated deductions (referred to as automated reasoning) and use mathematical and logical tests to divert the code execution through various routes (referred to as automated decision-making). Using human characteristics as descriptors of machines in metaphorical ways was already practiced by Alan Turing with terms such as "memory", "search" and "stimulus". In contrast, a heuristic is an approach to problem solving that may not be fully specified or may not guarantee correct or optimal results, especially in problem domains where there is no well-defined correct or optimal result. As an effective method, an algorithm can be expressed within a finite amount of spac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deep Learning
Deep learning (also known as deep structured learning) is part of a broader family of machine learning methods based on artificial neural networks with representation learning. Learning can be Supervised learning, supervised, Semi-supervised learning, semi-supervised or Unsupervised learning, unsupervised. Deep-learning architectures such as #Deep_neural_networks, deep neural networks, deep belief networks, deep reinforcement learning, recurrent neural networks, convolutional neural networks and Transformer (machine learning model), Transformers have been applied to fields including computer vision, speech recognition, natural language processing, machine translation, bioinformatics, drug design, medical image analysis, Climatology, climate science, material inspection and board game programs, where they have produced results comparable to and in some cases surpassing human expert performance. Artificial neural networks (ANNs) were inspired by information processing and distr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Serving
Ad serving describes the technology and service that places advertisements on Web sites, mobile apps, and Connected TVs. Ad serving technology companies provide software to Web sites and advertisers to serve ads, count them, choose the ads that will make the Web site or advertiser the most money, and monitor the progress of different advertising campaigns. Ad servers are divided into two types—publisher ad servers and advertiser (or a third party) ad servers. History The first central ad server was released by FocaLink Media Services and introduced on July 17, 1995, for controlling the delivery of online advertising or banner ads. Although most contemporary accounts are no longer available online, the Weizmann Institute of Science published an academic research paper documenting the launch of the first ad server. The original motherboard for the first ad server, assembled in June 1995, is also preserved. FocaLink re-launched the ad server under the name SmartBanner in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
